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Professional Hair & Beauty Supplies


Moroccanoil Sicily Trip September 2017 

Richard Fincher Senior, Oliver Fincher and Dave Winnington joined other key figures in the hairdressing industry as guests at the Houses of Parliament to support the Hairdressing Council. One of the key drivers of the Council is to move towards state registration for all hairdressers to further define the professionalism and skill level of the trade. The event was attended by several MPs who support the proposal.

 Aston & Fincher Sicily Trip

Framesi International Congress September 2017

Aston & Fincher took customers to the Framesi Congress which took place in Prague.

For three days customers, educators and Sales Representatives were walked through Framesi’s industry developments ensuring they not only left with fantastic goodie bags but also equipped to take advantage of upcoming trends.

In the end guests thoroughly enjoyed the change of scenery and access to exclusive exposés.

 Framesi International Congress 2017

Aston & Fincher Goes to Parliament June 2017

Richard Fincher Senior, Oliver Fincher and Dave Winnington joined other key figures in the hairdressing industry as guests at the Houses of Parliament to support the Hairdressing Council. One of the key drivers of the Council is to move towards state registration for all hairdressers to further define the professionalism and skill level of the trade. The event was attended by several MPs who support the proposal. 

 Aston & Fincher Goes to Parliament

A&F and Charity

Tandem bike ride 2017

Every year since the start of the charity bike ride from Wolverhampton to Aberdovey, a team from Aston & Fincher


has taken part to raise money for our chosen charities. This year, Finance Director Dave Winnington and Head of Beauty Chris Woodhead added a new element to the challenge - they did it on a tandem!

Chris, who has extremely restricted eyesight, hadn't ridden a bike for a decade so a plan was made to get him back in the saddle. With just two practice rides before the off, confidence in the pair completing 104 miles wasn't high, but they had promised to give it their best shot.

With extraordinary determination, and despite needing the early miles to work out how to best pedal as a pair, they completed a long day on the tandem just after 6pm. We are hugely proud of Dave and Chris's effort, and they've already raised a record amount for this year's chosen charity. Please follow the link below to contribute.

The Charity

This year we are supporting Ectodermal Dysplasia Society, a little known charity helping those with this rare but life-changing condition, but close to our hearts because it provides help and support to the son of one of our colleagues at Head Office. 

Donate here

Aston & Fincher Awards January 2015

Aston & Fincher Annual Awards

 The Hyatt Regency in Birmingham was not only the hotel of choice for Fulham’s winning football team last night, but was also the venue for the Aston & Fincher’s Annual Awards. An exciting event in the Aston & Fincher calendar, the entire Store and Sales contingent were brought together for an evening of celebration and recognition of the blood, sweat and tears that went into to a successful 2014. 

The Director’s of Aston & Fincher presented 30 awards; there was strong competition amongst the teams within the company. The big winners of the night were the Store of the Year prize which was a close call between two previous winners of the trophy. Both Store Managers Louise Airey at the Nottingham Store and Rachael Lowe at the Cheltenham Store have earned their stripes were worthy, but in the end Rachael and the Cheltenham Store Team were victorious.

 In the Sales Executive of the Year category, again filled with strong contenders, Kelly Howard was the crowned winner for 2014. Kelly has worked hard to develop and grow the Nottingham and Derby regions with brands such as Moroccanoil, evo and Colorwow.

 It wasn’t only the Stores and Sales Teams who were celebrated last night. James Clark, Product Manager was awarded the Player of the Year trophy, at 33 he has already clocked up 17 years service with the company. Over that time he has worked in just about all the stores, doing just about all the jobs! The Director’s Award is an accolade bestowed upon somebody whose performance has exceeded expectations. In 2014, Jeremy Inns, Commercial Brands Manager was that person. He moved into a central role from which he has influenced the presentation of brands, worked to support the sales teams, been a key link with suppliers and most importantly grown business.

Oliver Fincher, Managing Director said “I look forward to this event every year, we are busy presenting new initiatives to grow the business, but we don’t forget to look back and celebrate the success we’ve achieved. I’m so proud of the whole of Aston & Fincher, but there is something really special about presenting the awards and being able to say a heartfelt thank you for all the hard work and loyalty from the team”.

 Well done to all those winners and runners up, who are now focused on building upon their success throughout 2015.


Events and festivals!

When we take on a brand, we look after it in some very interesting ways. For evo, what better to do than head towards tens of thousand of potential customers at Latitude festival! Have a look at how we got on with our Hair of the Dog trailer park salon.

Aston & Fincher Fundraising Team

Aston & Fincher has been raising money for local charity ‘The Maria Watt Birmingham Foundation for Childhood and Teenage Leukaemia’ since 2007. The charitable trust was established in memory of young girl called Maria, who developed Acute Lymphoblastic Leukaemia in June 2005.


The Foundation

Leukaemia is Britain’s largest childhood killer and although there are many new treatments, the incidence of this devastating illness is increasing. Research is needed to find out the causes behind the illness and ways to protect our children. 

We need to raise awareness of this illness. It can happen to any healthy child, who can suddenly fall ill and have only months to live ... it could happen to anyone. Parents need to be aware of the signs of this illness, some of which you may not expect.

Maria's family set up the charity to raise awareness of the illness and to support research that looks into the prevention of the illness, also supporting the building of a specialist teenage cancer unit in Birmingham to provide young people with the support they need. 

Every day six teenagers will hear the words "you have cancer".  We can help.
For more information on our charity please visit


Aston & Fincher Charity Bike Ride 2014

Dave Winnington (Financial Director) has taken to the saddle again this year to raise money for our adopted charity, the Maria Watt Foundation, among other charity work they have raised over £100,000 for the Teenage Caner Trust Unit at Birmingham Children's hospital. 

He cycled from Wolverhampton to Aberdovry! (100 miles)

Cycle ride 2

Aston & Fincher Muddy Race 2014

13 members of Aston & Fincher’s West Midland branch teams set off on the Muddy Run at Atherstone on Saturday. Despite access to the resources you’d expect from a hair and beauty wholesaler, no-one came out of the event looking salon fresh! 

With the experts from British Military Fitness making sure everyone ‘enjoyed’ the gloop, water, slippery grass and commando crawls, the Aston & Fincher runners all made it to the finish. 

Gerry Mahon-Smith gallantly completed the course in just under 2 hours. "That was just what I expected", she gasped, "absolutely exhausting!

Aston & Fincher's charity events program has supported the Maria Watt Foundation for terminally ill children for many years, and the team's sponsorship for the Muddy Race has raised more than £1000 for the foundation to date. 

 A&F Muddy Race 2014

Aston & Fincher Bike Ride Wolverhampton to Aberdovey 2005-2012

For the seventh year in a row, Dave Winnington (Financial Director) and other members of the Aston & Fincher team have biked from Wolverhampton to Aberdovey, while Stephen Ewings (Salon Designer), made sure that they were sustained with food and drink despite the days gale force winds and non stop rain! 

The 106 mile event is held over one day and is run by the Wolverhampton Police in aid of local charities, one of them being the Maria Watt Foundation. Although the Aston & Fincher team didn’t beat their normal average arrival time of 3pm they all arrived safe and well, despite a few pulled muscles and several blisters! To join in for 2014 go to Aberdovey Bike Ride or to donate please visit Just Giving.

Cycle ride 2