Hello and welcome back! A message From Oliver Fincher, MD

Hello and welcome back! A message From Oliver Fincher, MD
Posted in: Company

While everyone has tales to tell of the past three months, the reality for our industry is that it has been a very difficult time. No industry that must completely shut down for months on end can do well. However, nearly every hairdresser and beautician I know has managed themselves with skill and patience, and I am delighted that our industry is starting up again with such enthusiasm and optimism. I congratulate you all.

We have all also seen that out of the tragedy that is Covid, our industry and your skills have been recognised as vitally important. Not just for the grooming and maintenance side of our work, but also the well-being and feel-good factor that come from having a great hair and beauty service. Never has the difference between home hair and beauty services and professional been more clearly felt. It is a positive we have to take from this crisis and build on.

Inside our first booklet for four months we have a tighter range of promotions and product activity. This reflects our realities for the months ahead. Firstly, we have a good range of PPE and Hygiene products – a category we would never have led with before. There are many businesses ripping people off and profiteering out of the crisis but I can assure you we’re not. As soon as we get something cheaper, we will drop the price. If something comes in more expensive, then the price will rise, but we will always drop it again as soon as we have cheaper stock.

We have also looked at services that save you time and money. We are all working longer hours to manage demand and comply with guidelines, so to help we have looked at products that deliver a great service faster, cheaper or both, than normal. Our website has more information on these fantastic services which help improve your business and bottom line.

We have also got some superb new salon and retail products from brands such as Moroccanoil, Olaplex and EVO. The past few months has shown that poor homecare, along with poor home hairdressing, can result in some terrible lockdown locks. However, properly prescribed shampoos, conditioners, treatments and styling products really improve how someone’s hair looks, and how they feel about themselves.

With the need for you to put some more money in the bank, engaging with retail has never been more important. Your clients will want to talk about their hair, how its been and how they’ve missed you. You must use this opportunity to advise them on the best products to keep their now beautiful hairstyle.

Our offer focuses on very best products from our ranges, which fortunately happen to be the very best product ranges in the industry! The best of the best if you like. We are calling these carefully selected products, The Immaculate Collection, and we will be expanding upon this over the next few months.

Also, over these next few months, we will be bringing our Sales Team back. They are all raring to go, but we must let you settle back into your rhythm of work before we come knocking. You can contact your local store for any information on our key brands or where you would normally speak to your Territory Manager. You can also call Business Services on 0345 201 0825 for information and advice. If you would like a salon appointment, please get in touch with your local store and we can arrange a Zoom appointment or a salon visit. Alternatively, you could ask for an appointment in our store.

Finally, we’ve worked hard on the digital side of our business. Please have a look at our website as we are adding content and product bundles daily. Do follow us on Instagram and Facebook. We are posting new content all the time and would love your feedback.

On a personal note I want to thank my team at Birmingham Head Office store for an extraordinary job of work since the 24th March. To achieve what we have managed has been a herculean effort, and they have all worked so hard I’m humbled and truly grateful.

Well done to everyone for getting through this so far. I wish you all success in the coming months.

oliver fincher

Oliver Fincher

Managing Director

4 years ago
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