{"title":"Alfaparf\/Alfaparf Evolution of the Color","description":"\u003cp\u003eEnriched with Hyaluronic acid, Evolution of the Color's ground-breaking PPD-free formula guarantees perfect colour without compromising hair and scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"alfaparf-oxido-cream-peroxide-90ml","title":"Alfaparf OXID'O Cream Peroxide 90ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf OXID'O Cream Peroxide is a creamy stabilised hydrogen peroxide. Its creamy texture allows it to be applied eaiser and more accurately.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is free from parabens, paraffin and mineral oils.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":"10 Vol (3%)","offer_id":52777290563907,"sku":"01456","price":1.4,"currency_code":"GBP","in_stock":true},{"title":"20 Vol (6%)","offer_id":52777290596675,"sku":"014561","price":1.49,"currency_code":"GBP","in_stock":true},{"title":"30 Vol (9%)","offer_id":52777290629443,"sku":"014562","price":1.49,"currency_code":"GBP","in_stock":true},{"title":"40 Vol (12%)","offer_id":52777290662211,"sku":"014563","price":1.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/alfaparfoxi90ml_8afe14e5-46bc-4203-bdcf-3e63f33b4fbc.jpg?v=1778496195"},{"product_id":"alfaparf-oxido-cream-peroxide-1-litre","title":"Alfaparf OXID'O Cream Peroxide 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf OXID'O Cream Peroxide is a creamy stabilised hydrogen peroxide. Its creamy texture allows it to be applied eaiser and more accurately.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is free from parabens, paraffin and mineral oils.\u003c\/p\u003e\n\u003cp\u003eOXID'O 5 vol is the ideal partner for tone on tone colour.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":"5 Vol (1.5%)","offer_id":52777297871171,"sku":"0127702","price":7.05,"currency_code":"GBP","in_stock":true},{"title":"10 Vol (3%)","offer_id":52777297903939,"sku":"01277","price":7.05,"currency_code":"GBP","in_stock":true},{"title":"20 Vol (6%)","offer_id":52777297969475,"sku":"012771","price":7.05,"currency_code":"GBP","in_stock":true},{"title":"30 Vol (9%)","offer_id":52777298002243,"sku":"012772","price":7.05,"currency_code":"GBP","in_stock":true},{"title":"40 Vol (12%)","offer_id":52777298035011,"sku":"012773","price":7.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/alfaparfoxi_2_a652b8d3-b505-445b-91f3-6db26c4e554b.jpg?v=1778496190"},{"product_id":"alfaparf-eoc-harmonizer-60ml","title":"Alfaparf EOC Harmonizer 60ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eAlfaparf Evolution of the Colour Harmonizers are four revolutionary shades with pure, soft tones that can be used after bleaching to tone and, if necessary, lift up to 1.5 levels\u003c\/p\u003e\n\u003cp\u003eAlfaparf Evolution of the Color is a permanent hair colour which features a cutting-edge PPD-free formula enriched with Hyaluronic acid that ensures full regard of the scalp and hair, and thanks to the exclusive Cube 3D technology, it guarantees a perfect result.\u003c\/p\u003e\n\u003cp\u003eIt has exceptional coverage and long lasting colour, not to mention beautiful shine. Featured in this range include Platinums, High Lifts, Correctors, Colour Boosters, Contrasts and Metallics.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":".01 Soft Ash","offer_id":52777305440579,"sku":"8860001","price":7.75,"currency_code":"GBP","in_stock":true},{"title":".02 Soft Violet","offer_id":52777305506115,"sku":"8860002","price":7.75,"currency_code":"GBP","in_stock":true},{"title":".03 Soft Gold","offer_id":52777305571651,"sku":"8860003","price":7.75,"currency_code":"GBP","in_stock":true},{"title":".13 Soft Ash Gold","offer_id":52777305637187,"sku":"8860013","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/alfaparf_eoc_plus_box_240725_3_5_59e28826-ae96-4ac5-9376-d5b32ececd9f.jpg?v=1778496191"},{"product_id":"alfaparf-eoc-booster-60ml","title":"Alfaparf EOC Booster 60ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eRB - Red Booster \u003c\/p\u003e\n\u003cp\u003eFormulated to give the red tone greater depth of colour: it takes care of the colour while being gentle on the scalp and hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e000SSS - Lightening Booster\u003c\/p\u003e\n\u003cp\u003eWhen mixed in equal parts with Evolution of the Color3 (except the Platinum series), it increases its lifting power by up to one level: it takes care of the colour while being gentle on the scalp and hair.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":"RB Red Booster","offer_id":52777312649539,"sku":"8860RB","price":7.75,"currency_code":"GBP","in_stock":true},{"title":"000SSS Lifting Reinforcer","offer_id":52777312715075,"sku":"88600S","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/alfaparf_eoc_plus_box_240725_3_6_bb9cb792-77d3-46db-b9bc-95d5b3843b6c.jpg?v=1778496152"},{"product_id":"alfaparf-bb-bleach-high-lift-400g","title":"Alfaparf BB Bleach High Lift 400g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"A0A62M1\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eBB Bleach is a complete range of three bleaching powders, ideal for achieving the perfect lighten hair whatever the base. Features exclusive Bond Technology: repairs damaged areas of the hair for perfectly lightened results while protecting the fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlfaparf BB Bleach High Lift\u003c\/strong\u003e lets you keep the level of lift under control at all times. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9 levels of lift for intense and dark bases\u003c\/li\u003e\n\u003cli\u003eEasy mix white powder\u003c\/li\u003e\n\u003cli\u003eNon-volatile texture that becomes smooth and creamy when mixed\u003c\/li\u003e\n\u003cli\u003eContains Chia Seed Oil; enriched with Omega-3 and vitamins for thicker hair with protects, strengthen and nourishes hair  \u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":52777805873475,"sku":"18519","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/18519_1.png?v=1778497566"},{"product_id":"alfaparf-bb-bleach-free-style-clay-400g","title":"Alfaparf BB Bleach Free Style Clay 400g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"WIU6UYN\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBB Bleach is a complete range of three bleaching powders, ideal for achieving the perfect lighten hair whatever the base. Features exclusive Bond Technology: repairs damaged areas of the hair for perfectly lightened results while protecting the fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlfaparf BB Bleach Free Style Clay\u003c\/strong\u003e is a white, compact, non-volatile powder, designed for freehand work.The clay texture dries on the outside, isolating the strands so they do not stain neighbouring sections, but continues to work on the inside\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7 levels of lift\u003c\/li\u003e\n\u003cli\u003eClay texture, ideal for free handwork\u003c\/li\u003e\n\u003cli\u003eContains White Clay: with purifying and energizing properties for more protected and soft hair\u003c\/li\u003e\n\u003cli\u003eEasy to mix, adheres to hair when applied and does not drip\u003c\/li\u003e\n\u003cli\u003eHair is exceptionally beautiful and healthy after the service\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":52777809772867,"sku":"18520","price":19.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/18520_2.png?v=1778497560"},{"product_id":"alfaparf-bb-bleach-easy-lift-400g","title":"Alfaparf BB Bleach Easy Lift 400g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"X8D5M9E\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eBB Bleach is a complete range of three bleaching powders, ideal for achieving the perfect lighten hair whatever the base. Features exclusive Bond Technology: repairs damaged areas of the hair for perfectly lightened results while protecting the fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAlfaparf BB Bleach Easy Lift\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003edelivers perfect results\u003cspan\u003e and is exceptionally safe for the scalp: innovative bleaching that is kind to hair.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7 levels of lift ideal for light brown and blonde bases\u003c\/li\u003e\n\u003cli\u003eBlue colour to counteracts orange tones\u003c\/li\u003e\n\u003cli\u003eEasy mix with pleasant fragrance\u003c\/li\u003e\n\u003cli\u003eContains Marula Oil; enriched with fatty acids for brighter, nourished hair\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":52777855156547,"sku":"18518","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/18518_1_bb931264-4cfe-4f7b-ad63-a544f3f19e15.jpg?v=1778497560"},{"product_id":"alfaparf-eoc-shine-permanent-hair-colour-60ml","title":"Alfaparf EOC Shine Permanent Hair Colour 60ml","description":"\u003cp\u003eAlfaparf EOC Shine Permanent Hair Colour 60ml is the essential base of the Evolution of Colour Shine range; a high-performance, ammonia-free colour system designed exclusively for salon professionals. With its innovative Colour Lamination Technology and hyaluronic acid, EOC Shine delivers brilliant, multi-tonal results while preserving the health and integrity of the hair.\u003c\/p\u003e\n\u003cp\u003eAvailable in an extensive palette of intermixable shades, this hair colour range represents the ultimate in colour versatility, consistency, and care, offering shine, longevity, and precision for every client’s need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free \u0026amp; MEA-Free:\u003c\/strong\u003e Gentler on hair and scalp, ideal for sensitive clients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Grey Coverage:\u003c\/strong\u003e Blends and softens regrowth for a seamless finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightens Up to 3 Levels:\u003c\/strong\u003e Versatile for various colour services and tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant Shine:\u003c\/strong\u003e Up to +73% more shine from first application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Protection:\u003c\/strong\u003e Bonding Technology boosts resistance to breakage by up to 59%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Formula:\u003c\/strong\u003e Free from animal-derived ingredients and suitable for conscious salons\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Retention:\u003c\/strong\u003e Up to +94% colour longevity after 12 washes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy Texture:\u003c\/strong\u003e Smooth consistency for precise, even application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix in a 1:1 ratio with Alfaparf Oxid’O (e.g. 60ml colour + 60ml developer)\u003c\/li\u003e\n\u003cli\u003eApply to dry hair using professional sectioning and colouring techniques\u003c\/li\u003e\n\u003cli\u003eDevelop for 35 minutes on roots\u003c\/li\u003e\n\u003cli\u003eFor lengths and ends, use 10 vol. and process for 20–25 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, then shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloper Guidance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 vol. 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