{"title":"Color Wow\/Color Wow Shampoo \u0026 Conditioner","description":"\u003cdiv class=\"category-description\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-element=\"inner\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eThe Color Wow Shampoo and Conditioners deliver the ultimate dream clean because they‘re uniquely formulated without any typical film-forming ingredients that stick to the hair and scalp. The Sulphate-free formula is gentle as water on the cuticle and keeps colour looking first-day fresh because it rinses clean and removes build up without stripping colour. The Color Wow Shampoo is ideal for extensions because it is silicone-free and does not contain conditioners, so it won’t cause bonds to slip.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"color-wow-color-security-conditioner-for-fine-to-normal-hair-litre","title":"COLOR WOW Color Security Conditioner, Fine to Normal Hair 946ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA REVOLUTIONARY APPROACH TO CONDITIONING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike typical formulas, Color Security Conditioner is uniquely formulated with no typical conditioning ingredients that can oxidize on the hair, corrupting colour and turning it brassy.\u003c\/p\u003e\n\u003cp\u003eInstantly smooths, detangles, hydrates and silkens colour-treated hair using only translucent, non-colour-corrupting agents.\u003c\/p\u003e\n\u003cp\u003eFor use on fine to normal hair.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777722577219,"sku":"064651","price":37.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/064651-2_cb2f20d6-bb4f-4c1f-be61-36e6a7df3fb6.jpg?v=1778497407"},{"product_id":"color-wow-color-security-conditioner-normal-to-thick-hair-250ml","title":"COLOR WOW Color Security Conditioner, Normal to Thick Hair 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eCOLOR WOW Color Security Conditioner is the ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated, normal to thick hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e A lightweight, anti-flattening formula that prevents dulling, darkening or turning it brassy. This product is paraben-free.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777727951171,"sku":"87703","price":13.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/87703-4_881b1e18-c995-4352-89dd-04580b60c3c3.jpg?v=1778497405"},{"product_id":"color-wow-color-security-conditioner-for-normal-to-thick-colour-treated-hair-litre","title":"COLOR WOW Color Security Conditioner, Normal to Thick Hair 946ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"KRXC9XD\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eCOLOR WOW Color Security Conditioner is the ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated, hair normal to thick hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e A lightweight, anti-flattening formula that prevents dulling, darkening or turning it brassy. This product is paraben-free.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777731096899,"sku":"064652","price":37.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/064652-2_dd51f560-25a4-4db5-982b-39ab9eaf7f8d.jpg?v=1778497414"},{"product_id":"color-wow-color-security-shampoo-for-all-colour-treated-hair-litre","title":"COLOR WOW Color Security Shampoo 946ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePROBLEM\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMost shampoos are loaded with unnecessary additives like silicones, conditioning agents and pearlising agents that have \u003cb\u003enothing to do with cleansing\u003c\/b\u003e and do not easily rinse off. Because shampoo is the only product that is massaged into the scalp, \u003cb\u003eit should never contain ingredients that are engineered to stay behind.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThese ingredients, that cling to hair and scalp can:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDull hair\u003c\/li\u003e\n\u003cli\u003eWeigh down hair\u003c\/li\u003e\n\u003cli\u003eWorst of all – build up, clog follicles and impede new hair growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSOLUTION\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eColor Security Shampoo delivers the ultimate dream clean because it is uniquely formulated without any typical film-forming ingredients that stick to the hair and scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eONE SHAMPOO FOR EVERY HAIR TYPE AND TEXTURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula is gentle as water on the cuticle\u003c\/li\u003e\n\u003cli\u003eKeeps colour looking first-day fresh because it rinses clean and removes build up\u003c\/li\u003e\n\u003cli\u003eUnique anti-thinning formula leaves nothing behind to block follicles and impede new hair growth\u003c\/li\u003e\n\u003cli\u003eIdeal for extensions because it is silicone-free and does not contain conditioners, so it won’t cause bonds to clip\u003c\/li\u003e\n\u003cli\u003eKeratin safe\u003c\/li\u003e\n\u003c\/ul\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777749217603,"sku":"06465","price":37.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/06465-2_10cc4f29-e9cb-416a-b566-c06c1ffbdc3e.jpg?v=1778497414"},{"product_id":"color-wow-color-security-shampoo-for-all-colour-treated-hair-250ml","title":"COLOR WOW Color Security Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePROBLEM:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMost shampoos are loaded with unnecessary additives like silicones, conditioning agents and pearlising agents that have \u003cb\u003enothing to do with cleansing\u003c\/b\u003e and do not easily rinse off. Because shampoo is the only product that is massaged into the scalp, \u003cb\u003eit should never contain ingredients that are engineered to stay behind.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThese ingredients, that cling to hair and scalp can:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDull hair\u003c\/li\u003e\n\u003cli\u003eWeigh down hair\u003c\/li\u003e\n\u003cli\u003eWorst of all – build up, clog follicles and impede new hair growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSOLUTION:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCOLOR WOW Color Security Shampoo delivers the ultimate dream clean because it is uniquely formulated without any typical film-forming ingredients that stick to the hair and scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eONE SHAMPOO FOR EVERY HAIR TYPE AND TEXTURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula is gentle as water on the cuticle\u003c\/li\u003e\n\u003cli\u003eKeeps colour looking first-day fresh because it rinses clean and removes build up\u003c\/li\u003e\n\u003cli\u003eUnique anti-thinning formula leaves nothing behind to block follicles and impede new hair growth\u003c\/li\u003e\n\u003cli\u003eIdeal for extensions because it is silicone-free and does not contain conditioners, so it won’t cause bonds to slip\u003c\/li\u003e\n\u003cli\u003eKeratin safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e apply a coin size amount to wet hair and massage into lather then rinse. Follow with COLOR WOW Security Conditioner and style as usual.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777761374531,"sku":"87701","price":13.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/87701-4_0220428a-360f-4963-8e54-bbe5d4daf980.jpg?v=1778497399"},{"product_id":"color-wow-color-security-conditioner-for-fine-to-colour-treated-hair-250ml","title":"COLOR WOW Color Security Conditioner, Fine to Normal Hair 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA REVOLUTIONARY APPROACH TO CONDITIONING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike typical formulas, Color Security Conditioner is uniquely formulated with no typical conditioning ingredients that can oxidize on the hair, corrupting colour and turning it brassy.\u003c\/p\u003e\n\u003cp\u003eInstantly smooths, detangles, hydrates and silkens colour-treated hair using only translucent, non-colour-corrupting agents.\u003c\/p\u003e\n\u003cp\u003eFor use on fine to normal hair.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777793978691,"sku":"87702","price":13.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/87702-4_57da588e-64d5-4a20-a6d3-e55eeca2f047.jpg?v=1778497489"},{"product_id":"color-wow-dream-filter-470ml","title":"COLOR WOW Dream Filter 470ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003ePicture perfect hair in just 3 minutes, plus safer, more predictable colour processing! Dream Filter’s breakthrough technology is an industry first.\u003c\/p\u003e\n\u003cp\u003eThe unique spray-on formula combines 2 molecular filters with 2 polymeric filters (never used in any other hair product) to gently, safely and quickly remove minerals and metals from the hair found in tap and well water... without the need for heat, use of a cap or any messy mixing. It works in only 1-3 minutes!\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777849880899,"sku":"57991","price":27.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/57991_471601a3-45e6-4a87-9349-9bea312b2e99.jpg?v=1789033780"},{"product_id":"color-wow-dream-filter-200ml","title":"COLOR WOW Dream Filter 200ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003ePicture perfect hair in just 3 minutes, plus safer, more predictable colour processing! Dream Filter’s breakthrough technology is an industry first.\u003c\/p\u003e\n\u003cp\u003eThe unique spray-on formula combines 2 molecular filters with 2 polymeric filters (never used in any other hair product) to gently, safely and quickly remove minerals and metals from the hair found in tap and well water... without the need for heat, use of a cap or any messy mixing. It works in only 1-3 minutes!\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777855058243,"sku":"57989","price":14.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/57989-3_d4572bcd-e0ce-4d43-98c2-4176ce3ae7e2.jpg?v=1778497610"},{"product_id":"color-wow-curl-wow-coco-motion-conditioner-295ml","title":"COLOR WOW Curl Wow Coco-Motion Conditioner 295ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"Q258KYC\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3 in the CURL WOW regime\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew COLOR WOW “Naked Technology” feels weighless on the hair like no product is present!\u003c\/li\u003e\n\u003cli\u003eWorks deep inside strands to lubricate the protein chains inside dehydrated curls to bring back bounce, elasticity + fluid motion.\u003c\/li\u003e\n\u003cli\u003eProfaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate deep into the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing with Hooked, squeeze out excess moisture then apply a generous amount to hair, work through with fingers or comb to distribute evenly.\u003c\/p\u003e\n\u003cp\u003eLeave on up to 5 minutes then rinse with warm water.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52778040426819,"sku":"76568","price":14.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/76568-3_7e8e52ae-c4f2-4002-8d63-de7cb9956eb0.jpg?v=1778498055"},{"product_id":"color-wow-curl-wow-snag-free-detangeler-295ml","title":"COLOR WOW Curl Wow Snag-Free Detangler 295ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"O9BKEUI\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1 in the CURL WOW regime\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFaster, easier, pain-free washdays thanks to this pre-shampoo detangler.\u003c\/li\u003e\n\u003cli\u003eNo-knots wet-combing for reduced breakage + shedding.\u003c\/li\u003e\n\u003cli\u003eVitamin-rich Pracaxi Oil defrizzes and lubricates curl surface.\u003c\/li\u003e\n\u003cli\u003eCoconut Oil helps moisturise to maximise slip and minimise breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair before shampooing. Working with large sections, pour into hand and smooth Snag-Free throughout curls from root to end.\u003c\/p\u003e\n\u003cp\u003eThen rake through with fingers or a wide-tooth comb to distribute evenly. Rinse lightly, follow with Hooked shampoo and Coco-Motion conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52778054648131,"sku":"76570","price":13.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/76570-2_2_5577d329-ad8b-4040-b499-729c02ebe990.jpg?v=1778498018"},{"product_id":"color-wow-curl-wow-hooked-shampoo-295ml","title":"COLOR WOW Curl Wow Hooked Shampoo 295ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"FNRMCP9\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2 in the CURL WOW regime\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique, sulfate-free shampoo formula leaves NO residues for optimum scalp and hair health, resulting in bouncier, weightless curls.\u003c\/li\u003e\n\u003cli\u003eFeatures proprietary Procapil® blend to help “anchor” hair strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions).\u003c\/li\u003e\n\u003cli\u003eLeaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturising stylers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBegin routine with step 1 - Snag-Free Detangler, next, apply Hooked Shampoo to wet hair and massage into a lather. Rinse thoroughly and repeat.\u003c\/p\u003e\n\u003cp\u003eIf you don’t achieve a rich, foamy lather, your hair has a lot of build-up and you may require a second shampoo application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52778056778051,"sku":"77567","price":14.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/77567-2_c34e0a89-153d-49bb-9fcd-ec406f148dae.jpg?v=1778498031"},{"product_id":"color-wow-money-mist-150ml","title":"COLOR WOW Money Mist 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"RK8QGYW\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cdiv\u003eNutrient-rich, super-hydrating leave-in for all hair types. 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