{"title":"Framesi\/Framesi Decolor B Range","description":"","products":[{"product_id":"decolor-blue-bleach","title":"Framesi DECOLOR B No Dust Blue Bleach 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"B5R6VOG\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFramesi Decolor B No Dust has a gentle formula that provides great performance and top delicacy lightening for 7 levels+. With cellulose derivatives of vegetable origin, it protects the hair throughout the process whilst moisturising.\u003c\/p\u003e\n\u003cp\u003eThe violet shade acts as a counter colour to yellow, leaving the hair with a more refined tone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOff-the-scalp lightener, dust free formula\u003c\/li\u003e\n\u003cli\u003eUtmost protection for the hair\u003c\/li\u003e\n\u003cli\u003eLightening power of 7 levels or more\u003c\/li\u003e\n\u003cli\u003eStays moist without swelling\u003ci\u003e\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":52777667199299,"sku":"02678","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/02678-2_5bd45c1d-9198-47c0-b787-4c29c3cda2b4.jpg?v=1778497264"},{"product_id":"framesi-decolor-b-clay-lightener-500g","title":"Framesi DECOLOR B Clay Lightener 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"WCLGDXL\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFramesi Decolor B Clay contains vegetable derived clay powder that mixes to a creamy, thick consistency that stays moist without drying out. Extremely versatile bleach is ideal for all lightening techniques and can also be used on the scalp with 20 volume developer.\u003c\/p\u003e\n\u003cp\u003eThanks to a pool of protective natural substances, even the most damaged hair is left with the ultimate condition and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRapidly achieves 9+ levels of lightening\u003c\/li\u003e\n\u003cli\u003eAmmonia free, Fragrance free\u003c\/li\u003e\n\u003cli\u003eWill not dry out or flake\u003c\/li\u003e\n\u003cli\u003eClay texture stays in place, perfect for freehand lightening\u003c\/li\u003e\n\u003cli\u003eNot to be used in foils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003e \u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":52777678668099,"sku":"02737","price":13.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/02737-2.jpg?v=1780497132"},{"product_id":"decolor-diamond-bleach","title":"Framesi DECOLOR B Diamond Bleach 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"O43NKLK\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFramesi Decolor B Diamond is an ultra-refined powder bleach with a texture like confectionary sugar. When mixed, the bleach takes on the consistency of creamy whipped frosting. Diamond lifts much faster than any other powder bleach and achieves lighter results in minimal time. Safely lightens hair and removes even the most stubborn colours\u003c\/p\u003e\n\u003cp\u003eFramesi Decolor B Diamond contains diamond powder that enhances the hair’s radiance and delicately smooths and polishes its surface for lasting shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiamond Technology- exfoliates, polishes, and adds shine\u003c\/li\u003e\n\u003cli\u003eRapidly achieves up to 9 levels of lightening\u003c\/li\u003e\n\u003cli\u003eProvides ultimate conditioning and protection\u003c\/li\u003e\n\u003cli\u003eNo Dust: less sensitivity\u003c\/li\u003e\n\u003cli\u003eUltra-refined powder mixes to creamy consistency\u003c\/li\u003e\n\u003cli\u003eSpace-saving bag packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":52777692987715,"sku":"06624","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/06624-2_81fc3fab-bb46-4312-be4b-ea0e2d8a50ff.jpg?v=1778497267"},{"product_id":"framesi-decolor-pro-force-sealer-litre","title":"Framesi DECOLOR Pro Force Sealer 102 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"HX87R3F\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eDECOLOR B PRO-FORCE introduces an innovative hair protection system during lightening and coloring services.\u003c\/p\u003e\n\u003cp\u003eRich in eco-friendly, biodegradable elements of plant origin, Decolor B Pro-Force Sealer 102 has a long-lasting hydrating effect that makes hair soft, shiny and vital. Its formula based on Hyaluronic Acid, Polyphytocomplex and Vitamin E blocks the formation of free radicals and oxidation processes that damage hair and act negatively on its color shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCuticle sealer: fills in the shaft’s damaged areas with similar molecules restoring the links inside the hair structure\u003c\/li\u003e\n\u003cli\u003eDeep, long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eHair with more tone and visibly healthy\u003c\/li\u003e\n\u003cli\u003eHelps reduce the risk of hair breakage when used with Pro-Force 101\u003c\/li\u003e\n\u003cli\u003eCompatible with all colour lines and bleaching products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eAfter towel-drying, apply 10 - 20 gr of Pro-Force Sealer 102 and comb carefully. Leave on for 5 minutes and rinse. Continue with customary shampoo and conditioner, based on hair characteristics.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCreated by Framesi R\u0026amp;D Department, this treatment prevents hair fibre damage and color changes thanks to a biodegradable plant chelating agent, that stops free radicals forming, and the Polyphytocomplex, a new, 100% plant origin matrix (ECOCERT organic certification).\u003c\/p\u003e\n\u003cp\u003eResistant to oxidation and alkaline environments, and with strong hydrating power, this molecule has a unique 3D structure that adheres to the hair surface for protection, shine, body and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":52778032824643,"sku":"63860","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/63860.jpg?v=1778497989"},{"product_id":"framesi-decolor-b-infinity-bleach-500g","title":"Framesi DECOLOR B Infinity+ Bleach 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"JEP9KCM\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eSpectacular bleaching performance that safely and effectively responds to the technical and creative needs of even the most demanding colourists.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10* levels of lift\u003c\/li\u003e\n\u003cli\u003e50% quicker than other bleaches\u003c\/li\u003e\n\u003cli\u003euniform results\u003c\/li\u003e\n\u003cli\u003ecreamy and easy to distribute\u003c\/li\u003e\n\u003cli\u003eSpace-saving bag packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":52778037379395,"sku":"63871","price":14.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/63871-1_195b5f43-b237-4226-832c-eb19a51f0634.jpg?v=1778497983"},{"product_id":"framesi-decolor-pro-force-bonder-400ml","title":"Framesi DECOLOR Pro Force Bonder 101 400ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"BPE7QJQ\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eDECOLOR B PRO-FORCE introduces an innovative hair protection system during lightening and coloring services.\u003c\/p\u003e\n\u003cp\u003eDecolor B Pro-Force Bonder 101 is formulated with Hyaluronic Acid, Polyphytocomplex and Phyto-Keratin, highly compatible ingredients similar to hair fibre. Its main principles have molecules that incorporate and withhold water in the hair and adhere to its surface to defend it against the oxidising action of metal ions. The resulting shaft is softer, manageable and resistant.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme protection for hair fibre\u003c\/li\u003e\n\u003cli\u003eReduced risk of hair breaking\u003c\/li\u003e\n\u003cli\u003eNo change to the normal technical service application times\u003c\/li\u003e\n\u003cli\u003eDefends against the oxidising action of metal ions\u003c\/li\u003e\n\u003cli\u003eCompatible with all colour lines and bleach products\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of hair colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eNatural and\/or in a good condition hair: mix 8 gr of Pro-Force Bonder 101 in 30 gr of decolorant \/4 gr in 60 gr of color cream.\u003c\/p\u003e\n\u003cp\u003eBlonde and\/or damaged hair: spread Pro-Force Bonder 101 directly on the shaft and then apply the decolorant.\u003c\/p\u003e\n\u003cp\u003eBadly damaged hair: apply Pro-Force Bonder 101 directly on the shaft and then mix 8 gr in 30 gr of decolorant \/ 4 gr in 60 gr of color cream.\u003c\/p\u003e\n\u003cp\u003eCreated by Framesi R\u0026amp;D Department, this treatment prevents hair fibre damage and color changes thanks to a biodegradable plant chelating agent, that stops free radicals forming, and the Polyphytocomplex, a new, 100% plant origin matrix (ECOCERT organic certification).\u003c\/p\u003e\n\u003cp\u003eResistant to oxidation and alkaline environments, and with strong hydrating power, this molecule has a unique 3D structure that adheres to the hair surface for protection, shine, body and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":52778040328515,"sku":"63862","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/63862_bbbf472d-3e73-4729-b817-9c6710355265.jpg?v=1778497997"},{"product_id":"framesi-decolor-b-cream-plus-hair-bleaching-cream-150ml","title":"Framesi DECOLOR B Cream Plus Hair Bleaching Cream 150ml","description":"\u003cp\u003eFramesi DECOLOR B Cream Plus Hair Bleaching Cream is a high-performance professional lightening cream developed for powerful, controlled lift with precision and care. Ideal for professional hairdressers, freelance stylists and colourists, it delivers reliable high-lift results while supporting hair softness and condition throughout the lightening process.\u003c\/p\u003e\n\u003cp\u003eIts rich, dense creamy texture allows for smooth, accurate placement and consistent coverage, ensuring even lightening from roots to lengths. Designed to maintain hydration during and after service, the formula helps preserve manageability and softness while achieving exceptional lift. A pleasant fragrance enhances the overall salon experience, providing comfort for both stylist and client.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich, creamy texture for smooth, controlled application\u003c\/li\u003e\n\u003cli\u003eSupports hydration for softer hair during and after lightening\u003c\/li\u003e\n\u003cli\u003eEven lightening across the full hair length\u003c\/li\u003e\n\u003cli\u003ePleasant fragrance for enhanced service comfort\u003c\/li\u003e\n\u003cli\u003ePowerful professional performance, DECOLOR B delivers up to 9+ levels of lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReliable, precise and effective, DECOLOR B Cream Plus is ideal for achieving dramatic blonde transformations and high-lift lightening services with consistent, professional results.\u003c\/p\u003e","brand":"Framesi","offers":[{"title":"Default Title","offer_id":54298372800835,"sku":"06620","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/06620_1_1_6800fd79-b0e0-478d-a3e9-3a04c5aa17bc.jpg?v=1778497258"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/framesi-decolor-b-range.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}