{"title":"Fudge Professional","description":"\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"WKYD93X\"\u003e\n\u003cp\u003eFudge lives in a world of side hustles that celebrates versatility, entrepreneurialism and experimentation. But when it comes to hairstyles, most of us stick to what we know. Fudge celebrates the people who refuse to be labelled or 'boxed in' to one job, one lifestyle, one set of friends and one hairstyle. Fudge is for the people who want to turn heads, make a statement and defy expectations.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"fudge-professional-paint-box-75ml","title":"Fudge Professional Paint Box 75ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"C4XAL6D\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eGo outside the boundaries and create your own temporary colour palette with Fudge Paintbox.\u003c\/p\u003e\n\u003cp\u003eThis unique ammonia-free and peroxide-free semi-permanent conditioning creative colour will allow you to turn tradition on its head.\u003c\/p\u003e\n\u003cp\u003eColour lasts up to 30 washes.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Pink Riot","offer_id":52777321726275,"sku":"28513","price":6.24,"currency_code":"GBP","in_stock":true},{"title":"Raspberry Beret","offer_id":52777321759043,"sku":"285015","price":6.24,"currency_code":"GBP","in_stock":false},{"title":"Purple People","offer_id":52777321791811,"sku":"285016","price":6.24,"currency_code":"GBP","in_stock":false},{"title":"Coral Blush","offer_id":52777321824579,"sku":"285017","price":6.24,"currency_code":"GBP","in_stock":true},{"title":"Red Corvette","offer_id":52777321857347,"sku":"285018","price":6.24,"currency_code":"GBP","in_stock":true},{"title":"Chasing Blue","offer_id":52777321890115,"sku":"285019","price":6.24,"currency_code":"GBP","in_stock":true},{"title":"Lilac Frost","offer_id":52777321922883,"sku":"285020","price":6.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/fudgepaintbox_1_1_66a93822-161c-4869-b1ff-3789968ed170.jpg?v=1778496200"},{"product_id":"fudge-professional-catalyst-creme-developer-1-litre","title":"Fudge Professional Catalyst Creme Developer 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eCatalyst Crème Developer helps minimise damage to the hair and helps protect the scalp during colouring and bleaching procedure.\u003c\/p\u003e\n\u003cp\u003eAvailable in No Lift, 3% 10 vol, 6% 20 vol, 9% 30 vol and 12% 40 vol.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"10 Vol (3%)","offer_id":52777325429059,"sku":"07589","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"20 Vol (6%)","offer_id":52777325461827,"sku":"04230","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"30 Vol (9%)","offer_id":52777325494595,"sku":"47851","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"40 Vol (12%)","offer_id":52777325527363,"sku":"04216","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"No Lift","offer_id":52777325560131,"sku":"04260","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/fudgecatalyst_aefeb31d-66e0-40fb-a5b7-a68f500a1fc4.jpg?v=1778496226"},{"product_id":"fudge-professional-cool-brunette-blue-toning-conditioner-250ml","title":"Fudge Professional Cool Brunette Blue-Toning Conditioner 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"IRKOUJH\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFudge Professional Cool Brunette Blue-Toning Conditioner instantly erases red and orange tones from brunette hair. For hair that’s cooler, deeper and stronger!\u003c\/p\u003e\n\u003cp\u003eThis dual-force conditioner contains our max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, whilst the unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.\u003c\/p\u003e\n\u003cp\u003eUse with Fudge Professional Cool Brunette Shampoo for the ultimate hair toning and daily PLEX reconstruction regime. Hair is cooler, 80% stronger*, and 5x smoother with double the softness**. Colour, styling, UV, pollution: what damage?!\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that will last for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777963487555,"sku":"4052","price":8.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4052_49196c38-c401-4d8a-802a-8ed974472a66.jpg?v=1778497933"},{"product_id":"fudge-professional-skyscraper-100ml","title":"Fudge Professional Skyscraper 100ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"PUAD6TB\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis light-medium hold hairspray gives all day hold with a weather-proof, flexible finish while controlling frizz and flyaways. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight and super fine, this dry mist can be built up and easily layered without over-loading. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hairspray effortlessly brushes out of your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use: shake well, hold can upright 25-30cm from hair and spray evenly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777964110147,"sku":"7475","price":3.11,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7475_c42863eb-5b4f-4f25-add9-86408052a9e7.jpg?v=1778497868"},{"product_id":"fudge-professional-skyscraper-extra-300ml","title":"Fudge Professional Skyscraper Extra 300ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"AWCBNU7\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFirm hold hairspray which locks styles in place for hours. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe super-dry fine mist controls frizz and flyaways and helps weather-proof your style, providing long-lasting firm hold, even in humid conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hairspray effortlessly brushes out of your hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use: s\u003cspan\u003ehake well. Hold can upright 25-30cm from hair and spray evenly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777964077379,"sku":"7454","price":5.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7454-3_11e1ecbd-b09e-4231-8c41-725d65e81521.jpg?v=1778497836"},{"product_id":"fudge-professional-tri-blo-150ml","title":"Fudge Professional Tri-Blo 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"JLW7GPC\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis heat protecting hair spray provides triple-action blow dry prep perfection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by Invisi-Shield Technology to protect and defend against heat damage up to 230°C to improve cuticle health and to leave hair feeling strong and looking smoother. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis light, non-sticky formula delivers weightless hold and masses of shine.\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777964011843,"sku":"7445","price":8.51,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7445.jpg?v=1778497896"},{"product_id":"fudge-professional-paint-box-white-shade-of-pale-150ml","title":"Fudge Professional Paint Box, Whiter Shade of Pale 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"KN65NI4\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGo outside the boundaries and create your own temporary colour palette with Fudge Paintbox.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis unique ammonia-free and peroxide-free semi-permanent conditioning creative colour will allow you to turn tradition on its head. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse Whiter Shade of Pale alone for salon-strength toning on blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777964962115,"sku":"285014","price":7.38,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/285014.jpg?v=1778497885"},{"product_id":"fudge-professional-clean-blonde-damage-rewind-violet-toning-conditioner-1-litre","title":"Fudge Professional Clean Blonde Damage Rewind Violet-Toning Conditioner 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"S0MYV67\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eInstantly erases yellow tones and damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.\u003c\/p\u003e\n\u003cp\u003eFor hair that’s blonder, stronger and smoother. This dual-force conditioner contains our max-strength violet micro-pigments that instantly knock out brassy tones, whilst our unique Opti-PLEX™ technology reconstructs bonds throughout the hair and the specialised HairGuard™ technology targets cuticles to seal them shut in just ONE wash!\u003c\/p\u003e\n\u003cp\u003eHair is blonder, 95% stronger*, and 10x smoother with double the softness**.\u003c\/p\u003e\n\u003cp\u003eColour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777965551939,"sku":"4044","price":18.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4044_f8d15a30-30a9-4dfe-84da-bc835e3a9109.jpg?v=1778497891"},{"product_id":"fudge-professional-damage-rewind-reconstructing-conditioner-250ml","title":"Fudge Professional Damage Rewind Reconstructing Conditioner 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"BYFJ06W\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFudge Professional Damage Rewind Reconstructing Conditioner gives 95% stronger hair instantly*. Stop damage in its tracks with our advanced strengthening Damage Rewind Conditioner.\u003c\/p\u003e\n\u003cp\u003eOur unique Opti-PLEX™ technology reconstructs bonds throughout the hair, whilst the specialised HairGuard™ targets cuticles and seals them shut in just ONE wash!\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. \u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default 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weather-proof, flexible finish while controlling frizz and flyaways. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight and super fine, this dry mist can be built up and easily layered without over-loading. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hairspray effortlessly brushes out of your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use: shake well, hold can upright 25-30cm from hair and spray evenly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default 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look and feel of hair curls. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo stickiness, no heaviness, no crispy crunch. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eQuench curls' thirst for moisture and create beautiful definition, natural volume and texture with a healthy-looking shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWEATHER-SHIElD technology delivers all-day frizz control and humidity resistance to protect curl integrity and improve manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: spray liberally into hair and either air-dry or diffuse dry.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default 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blow dry spray for blondes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe professional strength violet micro-pigment instantly knocks out brassy, yellow tones in 1 use for hair that’s blonder than blonde! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by Invisi-Shield Technology to protect and defend against heat damage up to 230°C to improve cuticle health and leave hair feeling strong and looking smoother. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis light, non-sticky formula delivers weightless hold and masses of shine for your hair.\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default 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Technology.\u003c\/p\u003e\n\u003cp\u003eGive hair body in an instant!\u003c\/p\u003e\n\u003cp\u003eInfused with Fibre-Dense Technology that coats each strand to boost volume without the frizz, whilst Opti-PlEX™ strengthens the hair from the inside out for touchably soft densification.\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is 180% thicker and 80% stronger with double the bounce. \u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777970041155,"sku":"4048","price":17.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4048_fd0c26fc-b493-4020-a926-4dfcee6a294d.jpg?v=1778497918"},{"product_id":"fudge-professional-push-it-up-blow-dry-spray-150ml","title":"Fudge Professional Push-It-Up Blow Dry Spray 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"NFXT7SA\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith a frizz control system this anti-frizz hair thickening spray delivers maximum volume on full blast whilst helping to eliminate frizz and flyaways. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHydrolyzed keratin helps strengthen hair and thermal shields protect against damage from heat styling.\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777970368835,"sku":"7467","price":8.51,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7467_63b6785c-55b8-4a95-8086-ed7c552cdd78.jpg?v=1778497830"},{"product_id":"fudge-professional-matte-hed-75g","title":"Fudge Professional Matte Hed 85ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"BQVFLS1\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis matte hair wax creates definition and texture with firm hold and a matte, dry finish for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDelivers a super matte finish with Microcrystalline Wax, Kaolin Clay and Lanolin Wax\u003c\/p\u003e\n\u003cp\u003eHow to use: pump to activate. Apply to hands, rub together thoroughly and distribute evenly through the hair. Style as desired. If it gets stuck, push up from the base to re-activate.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777971908931,"sku":"07383","price":9.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7383-1_2bdc5dc9-6246-4ba1-8543-14a704e30071.jpg?v=1778497833"},{"product_id":"fudge-professional-aqua-shine-serum-50ml","title":"Fudge Professional Aqua Shine Serum 50ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"PR6ASRM\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFudge Professional Aqua Shine Serum; our enhancing hair serum is the ultimate weightless, smoothing, glossing finish to every style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmooth through hair to create a virtual umbrella of protection with our WEATHER-SHIElD™ technology that delivers all-day humidity resistance and frizz control. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with hyaluronic acid and our SHINE-lOCK™ technology to envelop each strand, Fudge Professional Aqua Shine Enhancing Hair Serum smoothes down cuticles for your best ever smoothness and long-lasting shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: smooth through dry hair to lock in all day incredible shine and softness. Alternatively, apply to towel dried hair and style as desired.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777970991427,"sku":"7428","price":9.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7428_5ed408be-35c6-4718-b47c-0fbce2833ab9.jpg?v=1778497866"},{"product_id":"fudge-professional-speed-2-creme-lightener-250g","title":"Fudge Professional Speed 2 Creme Lightener 250g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eA creamy lightener formulated to protect the hair and scalp throughout the lightening process.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHas the same lifting power as powder bleach and can be used for all lightening techniques both on-scalp and off-scalp.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777971810627,"sku":"96006","price":10.36,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/96006_4b7b485f-ab1a-46b3-9bc7-4aef98bd696e.jpg?v=1778497833"},{"product_id":"fudge-professional-xxl-hair-thickener-75ml","title":"Fudge Professional XXL Hair Thickener 75ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"EI1NPCC\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn instant transformation for those who are skinny on top - for those with thin hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHeat activated plumping polymers bond to hair and expand each strand to instantly create a fuller and thicker looking head of hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStrengthening polymers also provides thermal protection to protect and shield fragile hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: smooth through wet hair and blast with the hairdryer. To create the shape and texture you want, follow with your favourite Fudge styler.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777971351875,"sku":"7434","price":9.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7434-4_7e2bed16-4719-4316-88d2-b3181cd3fb31.jpg?v=1778497929"},{"product_id":"fudge-professional-luminizer-weightless-conditioner-250ml","title":"Fudge Professional Luminizer Weightless Conditioner 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"N0YVMS6\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eMoisture Boosting Weightless Shine Enhancing Conditioner with 48 hour weightless hydration and instant Illumination.\u003c\/p\u003e\n\u003cp\u003eLuminizer Weightless Conditioner contains our superior Smoothing-Swish™ Technology that binds to each strand of hair to keep hair soft, full of life and frizz-free for 48 hours, whilst the unique Opti-PLEX™ technology strengthens hair for contoured perfection.\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is instantly 80% stronger and 12x smoother with 100% more shine.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777972367683,"sku":"4037","price":8.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4037_59f0b197-c463-4d84-a44c-8af5d263ca2b.jpg?v=1778497891"},{"product_id":"fudge-professional-matte-hed-mouldable-75g","title":"Fudge Professional Matte Hed Mouldable 75g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"RRT8UMQ\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFlexible, medium hold and long-lasting matte finish hair styling creme ideal for fine hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe unique lightweight clay-cream texture smooths easily through hair and won't weigh it down.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt creates texture, definition and is enhanced with FlEXI-FIBRE technology to provide flexible, medium hold. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnhanced with a ClIMATE-CONTROl shield to provide all day humidity protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: scoop out, apply to hands, and rub together. Smooth evenly through hair and style as desired.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777971548483,"sku":"7422","price":9.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7422.jpg?v=1778497891"},{"product_id":"fudge-professional-hair-gum-150ml","title":"Fudge Professional Hair Gum 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"Y05MNF8\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis fibrous hair gum gel delivers an extreme hold to control your style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for spiky wet looks and to give extra support to longer hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use: a\u003cspan\u003epply sparingly to dry hair and work through as desired. TIP: apply through damp hair to achieve a wet look.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777973580099,"sku":"05722","price":8.51,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05722_fc8db01b-08dc-469c-b608-8f8998746dfd.jpg?v=1778497825"},{"product_id":"fudge-professional-luminizer-moisture-boost-shampoo-250ml","title":"Fudge Professional Luminizer Moisture Boost Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"K1U9JPQ\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eThis shampoo gives 48 hour weightless hydration*, instant illumination, and is infused with a lightweight micellar oil complex, for hydration so light, all you will feel is great h-AIR.\u003c\/p\u003e\n\u003cp\u003eOur Luminizer Moisture Boost Shampoo is specially formulated with a featherlight micellar oil complex that gently cleanses, moisturises and illuminates each strand, whilst the unique Opti-PLEX™ technology strengthens hair from the inside out for contoured perfection.\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is instantly 80% stronger** and 12x smoother with 100% more shine*. \u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003eHow to use: lather evenly through wet hair and rinse thoroughly. Follow with Luminizer Weightless Conditioner to magnify mirror shine and contoured perfection. Avoid contact with eyes.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777972302147,"sku":"4036","price":8.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4036_05b43283-7c55-490b-be4e-3ad33c10515c.jpg?v=1778497906"},{"product_id":"fudge-professional-elevate-powder-10g","title":"Fudge Professional Elevate Powder 10g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"P1ATDYP\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis volumising hair powder for women's and men's hair, is perfect for adding volume and texture to fine hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShake it up and get extra height and root lift with this lightweight yet strong volumising powder for thin hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstantly adds volume and texture to the finest of hair without the need to backcomb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith Hydrolyzed Wheat Protein to retain moisture, add volume to the hair and improve smoothness\u003c\/p\u003e\n\u003cp\u003eHow to use: simply shake on to dry hair directly at the roots or tease through with your fingers to create your style. TIP: To achieve the best backcomb effect without the effort. No need to re-apply, just re-work with fingertips to re-activate the powder.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777976561987,"sku":"7424","price":8.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7424_c58f3793-79eb-4819-9861-319666732f8e.jpg?v=1778497924"},{"product_id":"fudge-professional-cool-brunette-blue-toning-conditioner-1-litre","title":"Fudge Professional Cool Brunette Blue-Toning Conditioner 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"AWA3OSI\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFudge Professional Cool Brunette Blue-Toning Conditioner instantly erases red and orange tones from brunette hair. For hair that’s cooler, deeper and stronger!\u003c\/p\u003e\n\u003cp\u003eThis dual-force conditioner contains our max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, whilst the unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.\u003c\/p\u003e\n\u003cp\u003eUse with Fudge Professional Cool Brunette Shampoo for the ultimate hair toning and daily PLEX reconstruction regime. Hair is cooler, 80% stronger*, and 5x smoother with double the softness**. Colour, styling, UV, pollution: what damage?!\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that will last for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777974268227,"sku":"4050","price":17.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4050_b8947681-8928-4bc8-b846-0da37e95f061.jpg?v=1778497897"},{"product_id":"fudge-professional-grooming-putty-75g","title":"Fudge Professional Grooming Putty 75g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"NTTXAMQ\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eVersatile, dual-use lightweight hair putty to create a groomed look with body and texture.\u003c\/p\u003e\n\u003cp\u003eSmooth through damp hair and blast with the dryer for lightweight texture and extra body or work through dry hair to help mould, smooth and control.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777974530371,"sku":"05724","price":7.94,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05724-1_cc73bdca-4e01-4aec-8afe-340508a12da2.jpg?v=1778497860"},{"product_id":"fudge-professional-xpander-gelee-shampoo-1-litre","title":"Fudge Professional Xpander Gelee Shampoo 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"KYB628W\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eAn all day volume booster, with stimulating Caffeine and Ginseng. Give hair body in an instant!\u003c\/p\u003e\n\u003cp\u003eOur Xpander Gelée Shampoo leaves your hair feeling airy and instantly more volumised all day long.\u003c\/p\u003e\n\u003cp\u003eInfused with Caffeine and Ginseng to help stimulate the scalp and hair follicle growth, whilst the unique Opti-PLEX™ technology strengthens hair from the inside out for touchably soft fullness.\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777977086275,"sku":"4047","price":17.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4047_97f23c67-6a0b-4699-8752-0d13d74d27c0.jpg?v=1778497830"},{"product_id":"fudge-professional-salt-spray-150ml","title":"Fudge Professional Salt Spray 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"HC6IW40\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMake beach waves all year round! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith giant sea kelp, red algae and ocean salt minerals, Fudge Salt Spray creates raw texture and body in flat hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe UVisiShield technology helps strengthen and protect your hair from damage and dryness all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777977610563,"sku":"08569","price":8.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/08569_f71c0f35-045e-4731-939b-9ad923f4c75f.jpg?v=1778497831"},{"product_id":"fudge-professional-damage-rewind-reconstructing-conditioner-1-litre","title":"Fudge Professional Damage Rewind Reconstructing Conditioner 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"BJ16K71\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFudge Professional Damage Rewind Reconstructing Conditioner gives 95% stronger hair instantly*. Stop damage in its tracks with our advanced strengthening Damage Rewind Conditioner.\u003c\/p\u003e\n\u003cp\u003eOur unique Opti-PLEX™ technology reconstructs bonds throughout the hair, whilst the specialised HairGuard™ targets cuticles and seals them shut in just ONE wash!\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. \u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777976660291,"sku":"4041","price":17.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4041_a1feaf80-2ca5-4424-88b3-e7078a2035a3.jpg?v=1778497824"},{"product_id":"fudge-professional-hair-shaper-75g","title":"Fudge Professional Shaper 75g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"XB75UWM\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eMedium hold texturising hair wax cream, with semi-matte finish. Texturize, mould, or shape it to get a lived-in look. \u003c\/p\u003e\n\u003cp\u003eSpecial film formers provide anti-humidity properties to maintain hair style longer, hydrolysed wheat protein strengthens and imporves condition of the hair whilst styling.\u003c\/p\u003e\n\u003cp\u003eHow to use: apply through hair to create desired style.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777977315651,"sku":"05725","price":9.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05725-4_f4055381-54da-4c32-a515-478a0c164852.jpg?v=1778497828"},{"product_id":"fudge-professional-matte-hed-gas","title":"Fudge Professional Matte Hed Gas 135ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"QNJY65D\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA dry matte texture hair spray. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis humidity resistant hairspray provides strong hold and locks style in place all day. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use: s\u003cspan\u003ehake well and unlock actuator. Hold can 15cm\/6 inches away from head, spray over finished style for a super-matte finish and long-lasting hold.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777978364227,"sku":"7477","price":7.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7477_ddfb40be-afac-484f-9518-68e89d9e2ea0.jpg?v=1778497843"},{"product_id":"fudge-professional-clean-blonde-violet-toning-shampoo-1-litre","title":"Fudge Professional Clean Blonde Violet-Toning Shampoo 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"X2L4FWT\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eInstantly removes yellow tones from blonde hair, with hydrating guarana, for hair that’s blonder than blonde.\u003c\/p\u003e\n\u003cp\u003eOur Clean Blonde Purple Shampoo provides low maintenance brightening to natural or lightened blondes for a cleaner, whiter result.\u003c\/p\u003e\n\u003cp\u003eClean Blonde Shampoo contains salon-strength violet micro-pigments to instantly knock out unwanted brassy and dull tones.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777977545027,"sku":"4042","price":17.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4042-4_eea61505-3a3a-4b78-953a-c55875701ecf.jpg?v=1778497898"},{"product_id":"fudge-professional-blow-dry-aqua-primer-150ml","title":"Fudge Professional Blow Dry Aqua Primer 150ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"BY51YRG\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFudge Professional Blow Dry Aqua Primer is the essential first step for the ultimate, long-lasting anti- frizz blow dry. With heat protection up to 230°C, blow dry into your hair for loosely defined texture and hold with natural body and volume.\u003c\/p\u003e\n\u003cp\u003eThis non-sticky primer has a weightless natural feel, preventing frizziness to hair.\u003c\/p\u003e\n\u003cp\u003eThe hydrating hyaluronic acid is combined with our WEATHER-SHIElD™ technology to create a virtual umbrella for the hair, delivering all day humidity resistance and frizz control, improved softness, smoothness and visible shine.\u003c\/p\u003e\n\u003cp\u003eHow to use: smooth through towel dried hair and blow dry in.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777979380035,"sku":"7427","price":9.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7427_a27091be-8cd8-4470-a05a-0508578cf6ff.jpg?v=1778497840"},{"product_id":"fudge-professional-everyday-clean-blonde-damage-rewind-shampoo-250ml","title":"Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"SDOGRFO\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eGradually removes yellow tones and damage from blonde hair whilst keeping it bright and healthy.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday use to maintain salon-fresh blonde colour.\u003c\/p\u003e\n\u003cp\u003eOpti-PLEX™ technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777980166467,"sku":"40471","price":8.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/40471.jpg?v=1778497860"},{"product_id":"fudge-professional-damage-rewind-reconstructing-shampoo-250ml","title":"Fudge Professional Damage Rewind Reconstructing Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"UPG4DXK\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eGive tired, broken hair a lifeline with the Fudge Professional advanced Damage Rewind Shampoo. Get 95% stronger hair instantly*, with repairing Opti-PLEX™ technology. \u003c\/p\u003e\n\u003cp\u003eOur unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, colour, styling and environmental damage, as well as weightlessly smoothing the cuticle.\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777979937091,"sku":"3988","price":8.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/3988_c3ce67ac-4510-489b-9312-adc618da30c6.jpg?v=1778497863"},{"product_id":"fudge-professional-texture-spray-250ml","title":"Fudge Professional Texture Spray 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"J38UOXW\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFudge Professional Texture Spray provides instant volume, body and hold with a dishevelled natural style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis lightweight dry mist instantly lifts roots and adds texture, providing non-sticky, volumising all day hold. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEffortlessly brushes out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777980526915,"sku":"7478","price":8.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7478_73458514-d8a2-419b-bf56-087f1978232b.jpg?v=1778497833"},{"product_id":"fudge-professional-clean-blonde-damage-rewind-violet-toning-conditioner-250ml","title":"Fudge Professional Clean Blonde Damage Rewind Violet-Toning Conditioner 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"D478JHS\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eInstantly erases yellow tones and damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.\u003c\/p\u003e\n\u003cp\u003eFor hair that’s blonder, stronger and smoother. This dual-force conditioner contains our max-strength violet micro-pigments that instantly knock out brassy tones, whilst our unique Opti-PLEX™ technology reconstructs bonds throughout the hair and the specialised HairGuard™ technology targets cuticles to seal them shut in just ONE wash!\u003c\/p\u003e\n\u003cp\u003eHair is blonder, 95% stronger*, and 10x smoother with double the softness**.\u003c\/p\u003e\n\u003cp\u003eColour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777981182275,"sku":"4035","price":9.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4035_1.jpg?v=1778497826"},{"product_id":"fudge-professional-reviver-dry-shampoo-200ml","title":"Fudge Professional Reviver Dry Shampoo 200ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"O8HIABB\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProlongs and revives the hair between washes.\u003c\/p\u003e\n\u003cp\u003eLightweight easy to apply spray that effortlessly revives the hair leaving no white residue.\u003c\/p\u003e\n\u003cp\u003eWith Rose Clay to absorb any excess oil, leaving cleaner looking and revitalised hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777981542723,"sku":"7479","price":7.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7479_dc87ea1e-58cf-4484-846d-b59bf3f00bf5.jpg?v=1778497862"},{"product_id":"fudge-professional-luminizer-weightless-conditioner-1-litre","title":"Fudge Professional Luminizer Weightless Conditioner 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"T9JACUE\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eMoisture Boosting Weightless Shine Enhancing Conditioner with 48 hour weightless hydration and instant Illumination.\u003c\/p\u003e\n\u003cp\u003eLuminizer Weightless Conditioner contains our superior Smoothing-Swish™ Technology that binds to each strand of hair to keep hair soft, full of life and frizz-free for 48 hours, whilst the unique Opti-PLEX™ technology strengthens hair for contoured perfection.\u003c\/p\u003e\n\u003cp\u003eColour is locked from fading for 33 washes and hair is instantly 80% stronger and 12x smoother with 100% more shine.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777981411651,"sku":"4046","price":17.86,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/4046.jpg?v=1778497854"},{"product_id":"fudge-professional-matte-hed-extra-75g","title":"Fudge Professional Matte Hed Extra 85g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"QBI6DQ8\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis extra high hold stying clay for men is our highest hold matte finish styler. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith a dual combination of kaolin and bentonite clays coating the hair, it absorbs moisture for an extra dry, matte finish. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe polymers and waxes provide extra hold to maintain hairstyle in high levels of humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: pump to activate. Apply to hands, rub together thoroughly and distribute evenly through the hair. Style as desired. If it gets stuck, push up from the base to re-activate.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777984655683,"sku":"7431","price":9.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/7431-S-3.jpg?v=1780574699"},{"product_id":"fudge-professional-all-blonde-colour-lock-conditioner-1-litre","title":"Fudge Professional All Blonde Colour Lock Conditioner 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"FEL1TQD\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eExtend colour life, whatever your tone. From natural honey blonde tones to white, ashy blondes, Lemon extract leaves blonde hair vibrant with dazzling shine, locking in colour for 10 weeks.\u003c\/p\u003e\n\u003cp\u003eOpti-PLEX technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003eHow to use: after shampooing with All Blonde Colour Lock or Colour Boost Shampoo, smooth evenly through hair and rinse thoroughly for a vibrant, luminous blonde.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777985802563,"sku":"100738","price":17.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/100738_e0578656-eeb2-409b-b781-bdc9fad3512c.jpg?v=1778497909"},{"product_id":"fudge-professional-all-blonde-colour-boost-shampoo-50ml","title":"Fudge Professional All Blonde Colour Boost Shampoo 50ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"APGUG3N\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eAcheive a lighter, brighter blonde in 2 weeks and 90% stronger hair.\u003c\/p\u003e\n\u003cp\u003eDull blonde hair? This sulphate free shampoo is your colour saviour. \u003c\/p\u003e\n\u003cp\u003eTransforming and lifting all types of blondes across the colour spectrum, for visibly lighter, brighter hair in 2 weeks. Lemon extract leaves blonde hair vibrant with dazzling shine whilst Opti-PLEX technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage. Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003eHow to use: Lather evenly through wet hair and rinse thoroughly. Follow with Colour Lock Conditioner for a vibrant blonde that lasts.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777986588995,"sku":"100985","price":2.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/100985.jpg?v=1778497875"},{"product_id":"fudge-professional-all-blonde-colour-lock-shampoo-1-litre","title":"Fudge Professional All Blonde Colour Lock Shampoo 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"O0SUMOG\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eExtend colour life, whatever your tone. From natural honey blonde tones to white, ashy blondes, Lemon extract leaves blonde hair vibrant with dazzling shine, locking in colour for 10 weeks.\u003c\/p\u003e\n\u003cp\u003eOpti-PLEX technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage.\u003c\/p\u003e\n\u003cp\u003eDeveloped with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: smooth evenly through hair and rinse thoroughly for a vibrant, luminous blonde. Follow with Colour Lock Conditoner.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":52777986490691,"sku":"100737","price":17.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/100737_a4696fd9-7b7f-4430-868a-8ed8a4b16c4e.jpg?v=1778497906"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/fudge-professional.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}