{"title":"Hair\/Hair Perming \u0026 Smoothing\/Straightening \u0026 Smoothing","description":"\u003cstyle\u003e\n    .read-more-container {\n      position: relative;\n    }\n\n    #read-more-toggle {\n      display: none;\n    }\n\n    .read-more-content {\n      max-height: 0;\n      overflow: hidden;\n      transition: max-height 0.3s ease;\n    }\n\n    #read-more-toggle:checked + .read-more-content {\n      max-height: 1000px;\n    }\n\n    .read-more-label {\n      display: inline-block;\n      color: black;\n      cursor: pointer;\n      text-decoration: underline;\n      margin-top: 0.5em;\n    }\n\n    .read-more-label::after {\n      content: \"Read more\";\n    }\n\n    #read-more-toggle:checked + .read-more-content + .read-more-label::after {\n      content: \"Read less\";\n    }\n  \u003c\/style\u003e\n\u003cdiv class=\"read-more-container\"\u003e\n\u003cp\u003eAt Aston \u0026amp; Fincher, we offer a professional range of straightening and smoothing products designed to deliver sleek, frizz-free results with long-lasting impact. These salon-grade solutions are trusted by stylists to create smooth, manageable hair while maintaining condition, shine, and client satisfaction.\u003c\/p\u003e\n\u003cinput id=\"read-more-toggle\" type=\"checkbox\"\u003e\n\u003cdiv class=\"read-more-content\"\u003e\n\u003cp\u003eOur collection supports a variety of in-salon services, from permanent straightening systems to temporary smoothing treatments and frizz-control solutions. Whether you're working to tame unruly texture, reduce volume, or achieve a polished finish, these formulas help ensure consistent, controlled results with minimal effort.\u003c\/p\u003e\n\u003cp\u003eWith over 65 years of experience supplying the professional hairdressing industry, Aston \u0026amp; Fincher is a reliable source for smoothing and straightening products that perform. Shop online or in-store to access a curated range of advanced treatments tailored for professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003clabel for=\"read-more-toggle\" class=\"read-more-label\"\u003e\u003c\/label\u003e\n\u003c\/div\u003e","products":[{"product_id":"wella-professionals-creatine-straight-n-200ml","title":"Wella Professionals Creatine+ Straight (N) 200ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWella Professionals Creatine+ Straight (N) is for normal to resistant hair. Featuring Creatine+ complex for long-lasting straightening.\u003c\/span\u003e\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52777922298179,"sku":"00450","price":16.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00450_748a3481-a753-4ea2-849a-abc052bf3a9a.jpg?v=1778497934"},{"product_id":"wella-professionals-creatine-straight-h-200ml","title":"Wella Professionals Creatine+ Straight (H) 200ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eWella Professionals Creatine+ Straight (H) is for highlighted and very sensitised hair. Featuring Creatine+ complex for long-lasting straightening.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":52777960046915,"sku":"06019","price":16.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/06019_463e033a-3af2-4bdd-b499-5039d6741f69.jpg?v=1778497778"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/hair-hair-perming-smoothing-straightening-smoothing.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}