{"title":"Hair\/Hair Straightening \u0026 Smoothing\/Straightening \u0026 Smoothing","description":null,"products":[{"product_id":"wella-professionals-perform-permanent-straightening-cream-for-sensitised-hair-200ml","title":"Wella Professionals Perform Permanent Straightening Cream For Sensitised Hair 200ml","description":"\u003cp\u003eWella Professionals Perform Permanent Straightening Cream For Sensitised Hair 200ml is specially formulated for delicate, chemically treated, or highlighted hair (up to 50% highlights). Ideal for professional and freelance stylists, this straightening solution uses Bond Builder Technology with AHA \u0026amp; betaine to achieve sleek, straight results while protecting fragile hair.\u003c\/p\u003e\n\u003cp\u003eCreated for clients with frizzy, curly, or unruly hair who want a lasting texture transformation, this cream delivers a smooth, touchable finish that lasts up to six months or until regrowth appears.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Result:\u003c\/strong\u003e Delivers smooth, straight styles with longevity, even on fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Leaves sensitised hair feeling silky and looking healthy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Supports internal hair strength during chemical processing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGentle for Sensitised Hair:\u003c\/strong\u003e Suitable for hair with up to 50% highlights or damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e Use with Perform Neutraliser after assessing hair condition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftening\u003c\/strong\u003e – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinsing\u003c\/strong\u003e – Emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Straighten\u003c\/strong\u003e – Blow-dry the hair fully with a brush, then straighten with tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise\u003c\/strong\u003e – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost Treatment\u003c\/strong\u003e – Finalise the service with Wella Perm Post treatment for stabilisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eA professional diagnosis is essential before application to ensure optimal results and safe use. Perform Straight is available in three targeted variants: N for normal to resistant hair, C for coloured hair, and S for sensitised or highlighted hair. Always conduct a test strand prior to service.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721681101123,"sku":"01669","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01669_1_1_96f0fdad-e97e-48f2-9f95-0aa95628fe68.jpg?v=1778497198"},{"product_id":"wella-professionals-perform-permanent-straightening-cream-for-coloured-hair-200ml","title":"Wella Professionals Perform Permanent Straightening Cream For Coloured Hair 200ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWella Professionals Perform Permanent Straightening Cream for Coloured Hair is specially developed for professional and freelance hairdressers working with colour-treated clients. This advanced formula uses Bond Builder Technology with AHA \u0026amp; betaine to straighten and smooth coloured hair while maintaining its strength, softness and shine.\u003c\/p\u003e\n\u003cp\u003eIdeal for clients with frizzy, curly or unruly hair, this professional-grade cream transforms texture and delivers sleek, touchable results that last for up to six months or until regrowth appears.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Result:\u003c\/strong\u003e Creates lasting smoothness for up to 6 months, even on colour-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Leaves hair feeling silky, sleek and manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Protects the hair structure during the straightening process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTailored for Coloured Hair:\u003c\/strong\u003e Designed to work gently and effectively on chemically treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e Use with Perform Neutraliser and match to hair type after a proper diagnosis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftening\u003c\/strong\u003e – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinsing\u003c\/strong\u003e – Emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Straighten\u003c\/strong\u003e – Blow-dry the hair fully with a brush, then straighten with tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise\u003c\/strong\u003e – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost Treatment\u003c\/strong\u003e – Finalise the service with Wella Perm Post treatment for stabilisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eAlways diagnose the hair condition before beginning the service and select the correct formula. Perform Straight is available in three variants: N for normal to resistant hair, C for coloured hair, and S for sensitised or highlighted hair. A strand test is recommended before use for best results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721862111555,"sku":"01657","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01657.jpg?v=1778498676"},{"product_id":"wella-professionals-perform-neutraliser-cream-for-curling-1000ml","title":"Wella Professionals Perform Neutraliser Cream For Curling 1000ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWella Professionals Perform Neutraliser Cream For Curling 1000ml is the essential finishing step in Wella's permanent straightening service. Formulated for coloured or sensitised hair, this cream neutraliser locks in straightened styles while protecting hair strength and leaving a sleek, silky feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Results:\u003c\/strong\u003e Delivers long-lasting straight hair with smooth, manageable texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Curly or Unruly Hair:\u003c\/strong\u003e Perfect for clients seeking frizz control and straightness that lasts up to six months or until regrowth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Helps maintain hair integrity and resilience throughout the chemical process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Hair feels smooth and natural after straightening, without stiffness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSalon-Exclusive Performance:\u003c\/strong\u003e Trusted by professional and freelance stylists for consistent, high-quality results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply straightening cream section by section and comb hair straight. Let develop\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEmulsify and rinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlow-dry hair fully using a brush, then flat iron to straighten\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply neutraliser cream and develop for 10 minutes, ensuring hair stays straight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse and complete with post-treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis professional-grade neutraliser cream supports flawless straightening results while preserving hair’s natural look and feel. Designed for salon and mobile stylists who demand reliability and exceptional performance for every client.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721865683267,"sku":"01673","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01673_b3ed53e0-cf91-4dd6-bcbb-0868b136954d.jpg?v=1778498646"},{"product_id":"alfaparf-keratin-therapy-lisse-design-smoothing-cream-1000ml","title":"Alfaparf Keratin Therapy Lisse Design Smoothing Cream 1000ml","description":"\u003cp\u003eAlfaparf Keratin Therapy Lisse Design Smoothing Cream 1000ml is a high-performance smoothing solution designed for long-lasting control, shine, and manageability. Formulated in Italy using advanced, patented technology, it transforms hair texture while preserving its natural movement and softness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMirror-Like Shine:\u003c\/strong\u003e Up to 125% more shine for visibly brighter, smoother hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLong-Lasting Results:\u003c\/strong\u003e Enjoy up to 4 months of freedom from straighteners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImproved Manageability:\u003c\/strong\u003e +72% combability and +50% hair fibre definition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBiomimetic Lipid Active:\u003c\/strong\u003e Restores the hair’s lipid structure for softness and strength\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond System Technology:\u003c\/strong\u003e Repairs and protects the hair from the inside out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBabassu Oil:\u003c\/strong\u003e Adds a silky, radiant finish to all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNatural-Looking Control:\u003c\/strong\u003e Leaves hair compact, defined and frizz-free, without sacrificing movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePigment Compatibility:\u003c\/strong\u003e Mixable with pigments for custom colour and tone enhancements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to dry hair, keeping 1 cm away from the roots, and leave on for 50 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse quickly, dry, then continue with the next step in your service\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for salons offering long-lasting smoothing treatments, this cream ensures sleek, shiny, frizz-free results with enhanced control and improved fibre health. A perfect addition to any professional service menu.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":53721866010947,"sku":"29111","price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/29111.jpg?v=1778498788"},{"product_id":"wella-professionals-perform-permanent-straightening-cream-for-normal-hair-200ml","title":"Wella Professionals Perform Permanent Straightening Cream For Normal Hair 200ml","description":"\u003cp\u003eWella Professionals Perform Permanent Straightening Cream for Normal Hair is the go-to choice for professional and freelance hairdressers seeking reliable and lasting results for their clients. Designed for normal to resistant hair types, this premium cream uses advanced Bond Builder Technology with AHA \u0026amp; betaine to achieve sleek, straight styles that feel soft and look radiant.\u003c\/p\u003e\n\u003cp\u003eOffer your clients a transformative texture solution with results that last up to six months or until noticeable regrowth. Perfect for taming frizz, smoothing curls, and delivering manageable, salon-quality straightness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Result:\u003c\/strong\u003e Smooths and straightens hair with long-lasting results that endure up to 6 months\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Leaves hair feeling silky, soft and naturally sleek\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Strengthens and protects hair throughout the straightening process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Normal Hair:\u003c\/strong\u003e Ideal for normal to resistant hair types needing texture control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e To be used with Perform Neutraliser and tailored to each client’s hair type\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftening\u003c\/strong\u003e – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinsing\u003c\/strong\u003e – Emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Straighten\u003c\/strong\u003e – Blow-dry the hair fully with a brush, then straighten with tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise\u003c\/strong\u003e – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost Treatment\u003c\/strong\u003e – Finalise the service with Wella Perm Post treatment for stabilisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eEnsure a full hair diagnosis is performed and a strand test is completed before application. Available in three professional variants: N for normal hair, C for coloured hair, and S for sensitised or highlighted hair. Wella Perform delivers the reliable, professional results your clients expect and deserve.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721866764611,"sku":"01648","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01648.jpg?v=1778498681"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/hair-hair-straightening-smoothing-straightening-smoothing.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}