{"title":"Haircare","description":null,"products":[{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-250ml","title":"L'Oréal Professionnel Série Expert Keratin Alpha Sleek Hair Mask 250ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Hair Mask 250ml is a professional smoothing treatment designed to control frizz, reduce unwanted volume and leave hair visibly smoother and softer. Formulated with Keratin-Alpha shapers and amino-acid chains, this advanced salon mask helps seal the hair’s keratin structure while deeply hydrating the fibre for improved manageability and long-lasting shine.\u003c\/p\u003e\n\u003cp\u003eWith its rich, sensorial texture, the mask works to reduce visible frizz after just one use while delivering up to three times less unwanted volume. When used as part of the complete Keratin Alpha Sleek routine, it helps reprogramme hair for up to two weeks of frizz control, making daily styling quicker and easier for professionals and stylists.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional smoothing hair mask with Keratin-Alpha shapers and amino-acid chains\u003c\/li\u003e\n\u003cli\u003eHelps reduce visible frizz and control unwanted volume\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and softens the hair fibre\u003c\/li\u003e\n\u003cli\u003eLeaves hair smoother, shinier and easier to style\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage while reinforcing keratin\u003c\/li\u003e\n\u003cli\u003eDelivers instant shine that can last up to 5 days\u003c\/li\u003e\n\u003cli\u003eArtificial colourant-free and alcohol-free formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, apply evenly to clean, wet hair\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends, focusing on areas prone to frizz and volume\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes to allow the formula to smooth and hydrate the hair fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for professional hairdressers and stylists, this smoothing hair mask helps create sleek, controlled styles while improving hair softness and manageability from the first use.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376086765891,"sku":"35663","price":15.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35663_95265f8c-2df5-4bde-b7a1-eabfd5e93817.jpg?v=1778498812"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/haircare.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}