{"title":"iQ\/iQ Hair Treatment","description":"\u003cstyle\u003e\n    .read-more-container {\n      position: relative;\n    }\n\n    #read-more-toggle {\n      display: none;\n    }\n\n    .read-more-content {\n      max-height: 0;\n      overflow: hidden;\n      transition: max-height 0.3s ease;\n    }\n\n    #read-more-toggle:checked + .read-more-content {\n      max-height: 1000px;\n    }\n\n    .read-more-label {\n      display: inline-block;\n      color: black;\n      cursor: pointer;\n      text-decoration: underline;\n      margin-top: 0.5em;\n    }\n\n    .read-more-label::after {\n      content: \"Read more\";\n    }\n\n    #read-more-toggle:checked + .read-more-content + .read-more-label::after {\n      content: \"Read less\";\n    }\n  \u003c\/style\u003e\n\u003cdiv class=\"read-more-container\"\u003e\n\u003cp\u003e\u003cstrong\u003eRepair. Restore. Transform.\u003c\/strong\u003e\u003cbr\u003eWhen hair needs intensive care, the iQ Treat Collection delivers. These targeted treatments are formulated to deeply nourish, strengthen, and revitalise hair from root to tip. Ideal for post-colour care, heat damage, or simply a boost of hydration and shine.\u003c\/p\u003e\n\u003cinput type=\"checkbox\" id=\"read-more-toggle\"\u003e\n\u003cdiv class=\"read-more-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilverising Mask:\u003c\/strong\u003e Maintain brightness and tone while conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair Mask:\u003c\/strong\u003e Rebuild and fortify damaged strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 in 1 Treatment:\u003c\/strong\u003e A multitasking hero offering hydration, heat protection, frizz control, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003clabel class=\"read-more-label\" for=\"read-more-toggle\"\u003e\u003c\/label\u003e\n\u003c\/div\u003e","products":[{"product_id":"iq-silverising-mask-250ml","title":"iQ Silverising Mask 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eWhen blondes have gone brassy and highlights have developed an unsightly washed-out tinge, the intelligent haircare choice is the iQ Silverising Mask.\u003c\/p\u003e\n\u003cp\u003eThis rich and luxurious mask has been formulated with the illuminating power of the oils and protein extracts from the Amaranth flower to banish brassiness for a brighter, more beautiful finish.\u003c\/p\u003e\n\u003cp\u003ePerfect for grey, white or blonde tones and gentle enough to condition without stripping the hair colour, this intense sulphate-free treatment will leave locks feeling soft and silky with a striking added sheen.\u003c\/p\u003e\n\u003cp\u003eScented with a subtle but scrumptious fruity aroma, this iQ Silverising Mask comes in a retail-friendly 250ml mask that’s perfect for stylists on the go.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777717662019,"sku":"084202","price":4.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084202.jpg?v=1778497389"},{"product_id":"iq-repair-mask-1-lt","title":"iQ Repair Mask 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFor hair that is seriously dry and damaged and in need of a super-charged hydration hit, the intelligent option is iQ Repair Mask.\u003c\/p\u003e\n\u003cp\u003eThis deep intensive rehydrating mask is free from sulphates and parabens and uses the moisturising magic of Amaranth to smooth and rejuvenate frazzled over-treated locks.\u003c\/p\u003e\n\u003cp\u003eBeautifully fragranced with the perfume of flora and spice, the creamy intensive treatment is formulated to leave even severely damaged hair feeling soft, supple and silky.\u003c\/p\u003e\n\u003cp\u003eThe 1000ml is a perfect add-on treatment at the backwash of salons that want high performance products and services without the frills and high price tags.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777722839363,"sku":"084207","price":11.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084207-1_ad422f47-a5a2-4f1b-8524-99396c63729d.jpg?v=1778497386"},{"product_id":"iq-repair-mask-250ml","title":"iQ Repair Mask 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFor hair that is seriously dry and damaged and in need of a super-charged hydration hit, the intelligent option is iQ Repair Mask.\u003c\/p\u003e\n\u003cp\u003eThis deep intensive rehydrating mask is free from sulphates and parabens and uses the moisturising magic of Amaranth to smooth and rejuvenate frazzled over-treated locks.\u003c\/p\u003e\n\u003cp\u003eBeautifully fragranced with the perfume of flora and spice, the creamy intensive treatment is formulated to leave even severely damaged hair feeling soft, supple and silky.\u003c\/p\u003e\n\u003cp\u003eThis smaller 250ml represents a fantastic retail opportunity and is ideal for mobile hairdressers and stylists on the go.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777722315075,"sku":"084206","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084206.jpg?v=1778497390"},{"product_id":"iq-silverising-mask-1-lt","title":"iQ Silverising Mask 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eWhen blondes have gone brassy and highlights have developed an unsightly washed-out tinge, the intelligent haircare choice is the iQ Silverising Mask.\u003c\/p\u003e\n\u003cp\u003eThis rich and luxurious mask has been formulated with the illuminating power of the oils and protein extracts from the Amaranth flower to banish brassiness for a brighter, more beautiful finish.\u003c\/p\u003e\n\u003cp\u003ePerfect for grey, white or blonde tones and gentle enough to condition without stripping the hair colour, this intense sulphate-free treatment will leave locks feeling soft and silky with a striking added sheen.\u003c\/p\u003e\n\u003cp\u003eScented with a subtle but scrumptious fruity aroma, this iQ Silverising Mask comes in a 1000ml super-size that is perfect for salons looking to add an additional conditioning treatment to their service menu.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777743319363,"sku":"084203","price":11.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084203-1_be835211-8338-4b9a-80c5-56d93ef490b9.jpg?v=1778497392"},{"product_id":"iq-icy-blonde-mask-1-litre","title":"iQ Icy Blonde Mask 1 Litre","description":"\u003cp\u003eThe iQ Icy Blonde Mask 1 Litre is a professional conditioning treatment designed to refresh and tone blonde hair. Formulated with black pigments and enriched with amaranth, this powerful mask targets and neutralises unwanted yellow and brassy tones, delivering a clean, icy finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow and orange tones\u003c\/li\u003e\n\u003cli\u003eEnriched with amaranth to help control brassiness\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and conditions blonde hair\u003c\/li\u003e\n\u003cli\u003eIdeal for use on pre-lightened or highlighted hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for salon professionals, this mask ensures blondes remain bright, cool-toned and beautifully conditioned between lightening services.\u003c\/p\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":53277378117955,"sku":"084234","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084234_eb959245-97eb-4877-a39b-316a660620dd.jpg?v=1778498564"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/iq-hair-treatment.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}