{"title":"iQ\/iQ Hair Treatment","description":"\u003cstyle\u003e\n    .read-more-container {\n      position: relative;\n    }\n\n    #read-more-toggle {\n      display: none;\n    }\n\n    .read-more-content {\n      max-height: 0;\n      overflow: hidden;\n      transition: max-height 0.3s ease;\n    }\n\n    #read-more-toggle:checked + .read-more-content {\n      max-height: 1000px;\n    }\n\n    .read-more-label {\n      display: inline-block;\n      color: black;\n      cursor: pointer;\n      text-decoration: underline;\n      margin-top: 0.5em;\n    }\n\n    .read-more-label::after {\n      content: \"Read more\";\n    }\n\n    #read-more-toggle:checked + .read-more-content + .read-more-label::after {\n      content: \"Read less\";\n    }\n  \u003c\/style\u003e\n\u003cdiv class=\"read-more-container\"\u003e\n\u003cp\u003e\u003cstrong\u003eRepair. Restore. Transform.\u003c\/strong\u003e\u003cbr\u003eWhen hair needs intensive care, the iQ Treat Collection delivers. These targeted treatments are formulated to deeply nourish, strengthen, and revitalise hair from root to tip. Ideal for post-colour care, heat damage, or simply a boost of hydration and shine.\u003c\/p\u003e\n\u003cinput type=\"checkbox\" id=\"read-more-toggle\"\u003e\n\u003cdiv class=\"read-more-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilverising Mask:\u003c\/strong\u003e Maintain brightness and tone while conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair Mask:\u003c\/strong\u003e Rebuild and fortify damaged strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 in 1 Treatment:\u003c\/strong\u003e A multitasking hero offering hydration, heat protection, frizz control, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003clabel class=\"read-more-label\" for=\"read-more-toggle\"\u003e\u003c\/label\u003e\n\u003c\/div\u003e","products":[{"product_id":"iq-silverising-mask-250ml-old","title":"iQ Silverising Mask 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eWhen blondes have gone brassy and highlights have developed an unsightly washed-out tinge, the intelligent haircare choice is the iQ Silverising Mask.\u003c\/p\u003e\n\u003cp\u003eThis rich and luxurious mask has been formulated with the illuminating power of the oils and protein extracts from the Amaranth flower to banish brassiness for a brighter, more beautiful finish.\u003c\/p\u003e\n\u003cp\u003ePerfect for grey, white or blonde tones and gentle enough to condition without stripping the hair colour, this intense sulphate-free treatment will leave locks feeling soft and silky with a striking added sheen.\u003c\/p\u003e\n\u003cp\u003eScented with a subtle but scrumptious fruity aroma, this iQ Silverising Mask comes in a retail-friendly 250ml mask that’s perfect for stylists on the go.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777717662019,"sku":"084202","price":4.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084202.jpg?v=1778497389"},{"product_id":"iq-repair-mask-1-lt-old","title":"iQ Repair Mask 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFor hair that is seriously dry and damaged and in need of a super-charged hydration hit, the intelligent option is iQ Repair Mask.\u003c\/p\u003e\n\u003cp\u003eThis deep intensive rehydrating mask is free from sulphates and parabens and uses the moisturising magic of Amaranth to smooth and rejuvenate frazzled over-treated locks.\u003c\/p\u003e\n\u003cp\u003eBeautifully fragranced with the perfume of flora and spice, the creamy intensive treatment is formulated to leave even severely damaged hair feeling soft, supple and silky.\u003c\/p\u003e\n\u003cp\u003eThe 1000ml is a perfect add-on treatment at the backwash of salons that want high performance products and services without the frills and high price tags.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777722839363,"sku":"084207","price":11.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084207-1_ad422f47-a5a2-4f1b-8524-99396c63729d.jpg?v=1778497386"},{"product_id":"iq-repair-mask-250ml-old","title":"iQ Repair Mask 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eFor hair that is seriously dry and damaged and in need of a super-charged hydration hit, the intelligent option is iQ Repair Mask.\u003c\/p\u003e\n\u003cp\u003eThis deep intensive rehydrating mask is free from sulphates and parabens and uses the moisturising magic of Amaranth to smooth and rejuvenate frazzled over-treated locks.\u003c\/p\u003e\n\u003cp\u003eBeautifully fragranced with the perfume of flora and spice, the creamy intensive treatment is formulated to leave even severely damaged hair feeling soft, supple and silky.\u003c\/p\u003e\n\u003cp\u003eThis smaller 250ml represents a fantastic retail opportunity and is ideal for mobile hairdressers and stylists on the go.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777722315075,"sku":"084206","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084206.jpg?v=1778497390"},{"product_id":"iq-silverising-mask-1-lt-old","title":"iQ Silverising Mask 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eWhen blondes have gone brassy and highlights have developed an unsightly washed-out tinge, the intelligent haircare choice is the iQ Silverising Mask.\u003c\/p\u003e\n\u003cp\u003eThis rich and luxurious mask has been formulated with the illuminating power of the oils and protein extracts from the Amaranth flower to banish brassiness for a brighter, more beautiful finish.\u003c\/p\u003e\n\u003cp\u003ePerfect for grey, white or blonde tones and gentle enough to condition without stripping the hair colour, this intense sulphate-free treatment will leave locks feeling soft and silky with a striking added sheen.\u003c\/p\u003e\n\u003cp\u003eScented with a subtle but scrumptious fruity aroma, this iQ Silverising Mask comes in a 1000ml super-size that is perfect for salons looking to add an additional conditioning treatment to their service menu.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":52777743319363,"sku":"084203","price":11.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084203-1_be835211-8338-4b9a-80c5-56d93ef490b9.jpg?v=1778497392"},{"product_id":"iq-icy-blonde-mask-1-litre-old","title":"iQ Icy Blonde Mask 1 Litre","description":"\u003cp\u003eThe iQ Icy Blonde Mask 1 Litre is a professional conditioning treatment designed to refresh and tone blonde hair. Formulated with black pigments and enriched with amaranth, this powerful mask targets and neutralises unwanted yellow and brassy tones, delivering a clean, icy finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow and orange tones\u003c\/li\u003e\n\u003cli\u003eEnriched with amaranth to help control brassiness\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and conditions blonde hair\u003c\/li\u003e\n\u003cli\u003eIdeal for use on pre-lightened or highlighted hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for salon professionals, this mask ensures blondes remain bright, cool-toned and beautifully conditioned between lightening services.\u003c\/p\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":53277378117955,"sku":"084234","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/084234_eb959245-97eb-4877-a39b-316a660620dd.jpg?v=1778498564"},{"product_id":"iq-icy-blonde-hair-mask-250ml","title":"iQ Icy Blonde Hair Mask 250ml","description":"\u003cp\u003eMaintaining bright, cool blonde tones requires both effective toning and ongoing care. iQ Icy Blonde Mask has been developed to help preserve clean, icy blonde results while improving the condition and manageability of lightened hair.\u003c\/p\u003e\n\u003cp\u003eThis intensive conditioning treatment helps neutralise unwanted brassy tones, supporting cooler, ash-toned blonde and grey results. Formulated with black pigments, conditioning botanicals and rice protein, it helps tone and strengthen the hair while improving softness and manageability.\u003c\/p\u003e\n\u003cp\u003eIdeal for use between salon visits, iQ Icy Blonde Mask helps maintain brightness, shine and a cooler-looking finish. It is suitable for blonde, highlighted and grey hair where unwanted warmth needs to be reduced while supporting a conditioned, healthy-looking result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear gloves, apply to towel-dried hair. Leave on between 1–3 minutes, or for more intense results leave for 5–10 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise unwanted brassy and warm tones\u003c\/li\u003e\n\u003cli\u003eSupports cool, ash-toned blonde and grey results\u003c\/li\u003e\n\u003cli\u003eContains black pigments for effective toning performance\u003c\/li\u003e\n\u003cli\u003eEnriched with conditioning botanicals and rice protein\u003c\/li\u003e\n\u003cli\u003eHelps strengthen, soften and improve manageability\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining brightness between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eVegan Friendly\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours\u003c\/li\u003e\n\u003cli\u003epH: 3.5–5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54597208179011,"sku":"05004","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05004.jpg?v=1782821319"},{"product_id":"iq-argan-hair-oil-70ml","title":"iQ Argan Hair Oil 70ml","description":"\u003cp\u003eAchieving smooth, glossy results often requires a finishing product that enhances shine while maintaining a lightweight feel. iQ Argan Oil has been developed to help stylists control frizz, improve manageability and create polished salon finishes across a wide range of hair types.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula absorbs quickly into the hair, helping to smooth the cuticle and enhance natural shine without leaving a greasy residue. Ideal for styling, smoothing and straightening services, it helps tame flyaways and improve the overall appearance and feel of the hair.\u003c\/p\u003e\n\u003cp\u003eSuitable for use before or after styling, iQ Argan Oil provides instant shine and protection while supporting softer, more manageable hair. A versatile addition to any professional styling routine, it helps deliver sleek, healthy-looking results with lasting smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to hands and work evenly through towel-dried hair. Can also be used to style dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps smooth frizz and control flyaways\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a polished finish\u003c\/li\u003e\n\u003cli\u003eLightweight formula absorbs quickly into the hair\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for styling, smoothing and straightening services\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan Friendly\u003c\/li\u003e\n\u003cli\u003eColour Safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54597350326595,"sku":"05058","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05058.jpg?v=1782825116"},{"product_id":"iq-icy-blonde-hair-mask-950ml","title":"iQ Icy Blonde Hair Mask 950ml","description":"\u003cp\u003eMaintaining clean, cool blonde tones between salon appointments requires both effective toning and ongoing care. iQ Icy Blonde Mask has been developed to help salons preserve bright, icy results while improving the condition and manageability of lightened hair.\u003c\/p\u003e\n\u003cp\u003eThis nourishing treatment combines brass-neutralising black pigments with conditioning botanicals and rice protein to help counteract unwanted warm tones while supporting stronger, healthier-looking hair. The rich conditioning formula helps improve softness, smoothness and shine, leaving the hair feeling refreshed and more manageable after use.\u003c\/p\u003e\n\u003cp\u003eIdeal for natural, highlighted and colour-treated blonde or grey hair, iQ Icy Blonde Mask helps maintain cool, ash-toned results between colour services. Presented in a professional 950ml salon size, it is perfect for regular backwash use and works alongside iQ Icy Blonde Shampoo as part of a complete blonde maintenance routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear gloves and apply to towel-dried hair. Leave on between 1–3 minutes, or for more intense results leave for 5–10 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrass-neutralising mask for blonde, highlighted and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain cool, ash-toned blonde results\u003c\/li\u003e\n\u003cli\u003eContains black pigments to counteract unwanted warmth\u003c\/li\u003e\n\u003cli\u003eEnriched with conditioning botanicals and rice protein\u003c\/li\u003e\n\u003cli\u003eHelps strengthen, soften and improve manageability\u003c\/li\u003e\n\u003cli\u003eProfessional 950ml size ideal for salon backwash use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eVegan Friendly\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours\u003c\/li\u003e\n\u003cli\u003epH: 3.5–5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54617465815363,"sku":"05031","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05031.jpg?v=1783504801"},{"product_id":"iq-repair-hair-mask-950ml","title":"iQ Repair Hair Mask 950ml","description":"\u003cp\u003eColour services, chemical treatments and heat styling can leave hair feeling dry, weakened and difficult to manage. iQ Repair Mask has been developed to provide intensive conditioning for damaged and over-processed hair, helping salons restore softness and improve overall hair condition.\u003c\/p\u003e\n\u003cp\u003eThis rich treatment helps replenish moisture and smooth the hair fibre, leaving the hair feeling softer, more supple and easier to manage. The nourishing formula works to improve the appearance and feel of dry, compromised hair while enhancing natural shine for healthier-looking results.\u003c\/p\u003e\n\u003cp\u003eIdeal for use as part of a repair-focused haircare routine, iQ Repair Mask provides the intensive care required to help maintain the condition of damaged hair between salon services while supporting improved manageability and a more radiant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to towel-dried hair from mid-lengths to ends and leave for 3–4 minutes. For severely damaged hair, leave for 10 minutes. Rinse thoroughly with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive conditioning treatment for dry and damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps improve softness, smoothness and manageability\u003c\/li\u003e\n\u003cli\u003eReplenishes moisture to support healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a more radiant finish\u003c\/li\u003e\n\u003cli\u003eSuitable for damaged and over-processed hair types\u003c\/li\u003e\n\u003cli\u003eIdeal as part of a complete repair and restoration routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eVegan Friendly\u003c\/li\u003e\n\u003cli\u003eColour Safe\u003c\/li\u003e\n\u003cli\u003epH: 3.5–5.5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54617563234627,"sku":"05042","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05042.jpg?v=1783506764"},{"product_id":"iq-repair-hair-mask-250ml","title":"iQ Repair Hair Mask 250ml","description":"\u003cp\u003eDry, damaged and over-processed hair requires intensive care to help restore softness, strength and manageability. iQ Repair Mask has been developed to deliver a concentrated conditioning treatment for hair that needs a super-charged hydration boost.\u003c\/p\u003e\n\u003cp\u003eThis deep rehydrating mask is free from sulphates and parabens and is formulated with Amaranth to help smooth, nourish and rejuvenate the hair. The creamy treatment helps improve the feel and appearance of damaged hair, leaving it feeling softer, silkier and more manageable after use.\u003c\/p\u003e\n\u003cp\u003ePresented in a convenient 250ml tube, iQ Repair Mask is ideal for salon retail, mobile hairdressers and client aftercare routines. It helps maintain the condition of damaged or over-treated hair between salon appointments while supporting a smoother, healthier-looking finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to towel-dried hair from mid-lengths to ends and leave for 3–4 minutes. For severely damaged hair, leave for 10 minutes. 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For best results, leave for 3–4 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilverising treatment for blonde, highlighted, grey and white hair\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eNourishes and conditions while supporting cooler-looking results\u003c\/li\u003e\n\u003cli\u003eImproves softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky and healthy-looking\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining blonde and grey tones between salon appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free\u003c\/li\u003e\n\u003cli\u003eParaben Free\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eVegan Friendly\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. 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