{"title":"NXT\/NXT Demi Permanent Colour","description":"\u003cdiv class=\"category-view\"\u003e\n\u003cdiv class=\"category-cms\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"JL5QJ5G\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"U3REVUA\"\u003e\n\u003cp\u003eMildly oxidising colours created for clients who love colour but aren’t so keen on commitment. Lasting between 18 - 24 washes, these ammonia and paraben-free shades are perfect for refreshing the ends of previously coloured hair or toning lightened, bleached or natural locks. With over 40 shades in the colour palette, there is a tone to suit every client.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"nxt-demi","title":"NXT Demi-Permanent Hair Colour 100ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"AT4ISWV\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eNXT Demi-Permanent Hair Colours are ideal for clients wanting a temporary change, experimenting with a new shade before they take the permanent plunge or looking to add a gorgeous gloss to their locks. Unlike true ‘semis’ this mildly demi-permanent range has a gradual fade that lasts between 18 and 24 washes, which gives you the confidence that your clients’ salon results will last until the next appointment.\u003c\/p\u003e\n\u003cp\u003eFree-from Ammonia and Parabens, NXT mildly oxidising Demi Permanent Colour are gentle on the hair enabling you to use them during a colour correction service or straight after perming or straightening the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe benefits of using NXT Demi-Permanent Hair Colour:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egives up to 50% coverage and 70% blend on white hair\u003c\/li\u003e\n\u003cli\u003eeffective and affordable\u003c\/li\u003e\n\u003cli\u003elasts between 18 - 24 washes\u003c\/li\u003e\n\u003cli\u003eadds shine to virgin hair\u003c\/li\u003e\n\u003cli\u003eammonia free\u003c\/li\u003e\n\u003cli\u003eFree from parabens\u003c\/li\u003e\n\u003cli\u003evegan friendly\u003c\/li\u003e\n\u003cli\u003eperfect for toning lightened, bleached or natural hair\u003c\/li\u003e\n\u003cli\u003e39 shades available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA mixture of small and medium colour molecules penetrate the cuticle and in part the cortex and oxidise it. As the chemical reactions occur close to the surface in the cuticle, light-reflecting particles create a high shine finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose NXT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNXT is the most attractive hair colour brand within the industry and has an extensive portfolio of colouring products for the hairdresser that wants to offer strictly professional, uncomplicated, best possible colouring services at an affordable price. NXT has a fully intermixable product range all perfectly priced to meet your budget. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"NXT","offers":[{"title":"1-0 Black","offer_id":52777185673539,"sku":"80410","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"3-0 Dark Brown","offer_id":52777185706307,"sku":"80430","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"4-0 Medium Brown","offer_id":52777185739075,"sku":"80440","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"4-75 Medium Rich Brown","offer_id":52777185771843,"sku":"804452","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"5-0 Light Brown","offer_id":52777185804611,"sku":"80450","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"5-2 Light Violet Brown","offer_id":52777185837379,"sku":"80452","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"5-3 Light Golden Brown","offer_id":52777185870147,"sku":"80453","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"5-32 Light Warm Violet Blonde","offer_id":52777185902915,"sku":"804532","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"5-34 Light Golden Copper Brown","offer_id":52777185935683,"sku":"804534","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"5-35 Light Golden Mahogany Brown","offer_id":52777185968451,"sku":"804535","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"5-4 Light Copper Brown","offer_id":52777186001219,"sku":"80454","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"5-5 Light Mahogany Brown","offer_id":52777186033987,"sku":"80455","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"5-77 Light Intense Chocolate Brown","offer_id":52777186066755,"sku":"804577","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-0 Dark Blonde","offer_id":52777186099523,"sku":"80460","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-1 Dark Ash Blonde","offer_id":52777186132291,"sku":"80461","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-26 Dark Violet Red Blonde","offer_id":52777186165059,"sku":"804626","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-3 Dark Golden Blonde","offer_id":52777186197827,"sku":"80463","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-31 Dark Warm Beige Blonde","offer_id":52777186230595,"sku":"804631","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"6-34 Dark Golden Copper Blonde","offer_id":52777186263363,"sku":"804634","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-35 Dark Golden Mahogany Blonde","offer_id":52777186296131,"sku":"804635","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"6-62 Dark Red Violet Blonde","offer_id":52777186328899,"sku":"804662","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-66 Dark Intense Red Blonde","offer_id":52777186361667,"sku":"804666","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"6-75 Dark Rich Blonde","offer_id":52777186394435,"sku":"804652","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"6-77 Dark Intense Chocolate Blonde","offer_id":52777186427203,"sku":"804677","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-0 Medium Blonde","offer_id":52777186492739,"sku":"80470","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-1 Medium Ash Blonde","offer_id":52777186558275,"sku":"80471","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-13 Medium Beige Blonde","offer_id":52777186623811,"sku":"804713","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-3 Medium Golden Blonde","offer_id":52777186722115,"sku":"80473","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-31 Medium Warm Beige Blonde","offer_id":52777186787651,"sku":"804731","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-32 Medium Warm Violet Blonde","offer_id":52777186853187,"sku":"804732","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-35 Medium Golden Mahogany Blonde","offer_id":52777186918723,"sku":"804735","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"7-4 Medium Copper Blonde","offer_id":52777186984259,"sku":"80474","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-43 Medium Copper Gold Blonde","offer_id":52777187115331,"sku":"804743","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-66 Medium Intense Red Blonde","offer_id":52777187180867,"sku":"804766","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"7-77 Medium Intense Chocolate Blonde","offer_id":52777187246403,"sku":"804777","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"8-0 Light Blonde","offer_id":52777187311939,"sku":"80480","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"8-13 Light Beige Blonde","offer_id":52777187377475,"sku":"804813","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"8-3 Light Golden Blonde","offer_id":52777187443011,"sku":"80483","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"9-0 Very Light Blonde","offer_id":52777187508547,"sku":"80490","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"9-01 Very Light Natural Ash Blonde","offer_id":52777187574083,"sku":"804901","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"9-02 Very Light Natural Violet Ash Blonde","offer_id":52777187639619,"sku":"804902","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"9-03 Very Light Natural Gold Blonde","offer_id":52777187737923,"sku":"804903","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"9-13 Very Light Beige Blonde","offer_id":52777187803459,"sku":"804913","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"9-3 Very Light Golden Blonde","offer_id":52777187868995,"sku":"80493","price":6.35,"currency_code":"GBP","in_stock":false},{"title":"10-0 Lightest Blonde","offer_id":52777187934531,"sku":"804100","price":6.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/nxt-demi-permanent-1_1_2.jpg?v=1778496707"},{"product_id":"nxt-demi-colour-releaser-1ltr","title":"NXT Demi-Permanent Oxidising Cream Releaser, 5 Vol (1.5%) 1 Litre","description":"\u003cp\u003eNXT Demi-Permanent Oxidising Cream Releaser 5 Vol (1.5%) 1 Litre is a salon-grade developer designed specifically for use with NXT Demi-Permanent Oxidising Colours. With a creamy, stabilised formulation, it enables smooth blending and accurate application, ensuring optimal performance during every colouring service.\u003c\/p\u003e\n\u003cp\u003eThe larger 1-litre size offers convenience and value for high-traffic salons, making it ideal for consistent and repeated use. This mild peroxide helps activate colour gently while conditioning the hair, supporting vibrant results that fade evenly over 18–24 washes.\u003c\/p\u003e\n\u003cp\u003eHow NXT Cream Releasers work:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe 1.5% cream releaser creates the chemical reaction that allows small and medium colour molecules to penetrate the hair cuticle and to a lesser extent the cortex to temporarily alter the appearance of the hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor standard application mix one part professional hair colour to two parts lotion. However for a more intense result on white hair adjust to 1:1.5.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-shampooed and towel dried hair using a tint bowl and brush or any applicator flask.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProcess for 20 mins for standard application. Reduce by 5 mins if the hair has recently been through another chemical process, such as straightening or perming.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTo remove emulsify the product, rinse thoroughly and condition. For colour longevity, always encourage your clients to use professional colour-safe aftercare. We recommend the IQ care and styling range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis developer ensures consistent result\u003c\/p\u003e","brand":"NXT","offers":[{"title":"Default Title","offer_id":52777697149251,"sku":"05315","price":6.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05315-3.jpg?v=1778497317"},{"product_id":"nxt-demi-permanent-shade-guide","title":"NXT Demi-Permanent Hair Colour Shade Guide","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"VVP54VT\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eNXT Demi-Permanent Hair Colour Shade Guide has been created to enable you to showcase that broad spectrum of available shades. Use for demonstrative purposes during the client consultation. Be aware that it is a guide only and results may vary.\u003c\/p\u003e\n\u003cp\u003eGradual fade ammonia free Demi-permanent colour that lasts between 18 and 24 washes.\u003c\/p\u003e\n\u003cp\u003eGives up to 50% coverage and 70% blend on white hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"NXT","offers":[{"title":"Default Title","offer_id":52778056253763,"sku":"336799","price":36.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/336799-2_351445e6-5a91-4960-8037-40d0d1e12a5d.jpg?v=1778497955"},{"product_id":"nxt-blonde-fx-250ml","title":"NXT Blonde FX 250ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eIntroducing NXT Blonde FX, the ultimate solution for professional hairdressers aiming to achieve stunning, cool blonde results swiftly and efficiently. This advanced formula neutralises unwanted yellow and copper tones, delivering visible transformations in just 10 seconds.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Hydrogel Formula\u003c\/strong\u003e: Ensures direct contact with hair for instant results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Effect\u003c\/strong\u003e: Works on hair bases 8, 9, and 10 within 10 seconds to 3 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUser-Friendly\u003c\/strong\u003e: Easy application with a precise nozzle applicator.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile\u003c\/strong\u003e: Perfect for blonde, lightened, or grey hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Platinum Blonde Procedure at Base 10 Yellow Blonde:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with gentle shampoo and rinse.\u003c\/li\u003e\n\u003cli\u003eApply Blonde FX to wet hair and massage. Leave on for 10 seconds and rinse. Repeat if necessary.\u003c\/li\u003e\n\u003cli\u003eIf hair is dehydrated, apply a colour treatment mask and rinse.\u003c\/li\u003e\n\u003cli\u003eProceed with styling.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eFor Bases 8-9 on Yellow \u0026amp; Copper Tone After Lightening:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with gentle shampoo and rinse.\u003c\/li\u003e\n\u003cli\u003eApply Blonde FX to wet hair and massage. Leave on for 30 seconds to 3 minutes and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eProceed with toning and styling.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTransform your client's hair with confidence using NXT Blonde FX. Its innovative formula and fast-acting nature make it a must-have for busy salons, ensuring every strand looks radiant and beautifully cool. Elevate your hair game and delight your clients with impeccable, professional results. Ready to experience the power of Blonde FX?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NXT","offers":[{"title":"Default Title","offer_id":52778131685699,"sku":"05784","price":12.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05784_32abdc05-7c41-436c-860e-9854b3bf797a.jpg?v=1778498367"},{"product_id":"nxt-demi-permanent-oxidising-cream-releaser-5-vol-15-250ml","title":"NXT Demi-Permanent Oxidising Cream Releaser, 5 Vol (1.5%) 250ml","description":"\u003cp\u003eThe NXT Demi-Permanent Oxidising Cream Releaser 5 Vol (1.5%) 250ml is expertly formulated for use with NXT Demi-Permanent Oxidising Colours. Its stabilised, creamy consistency ensures seamless mixing and easy application, making it an essential for professional salons. This mild cream peroxide gently activates colour, delivering rich, glossy tones that last between 18–24 washes.\u003c\/p\u003e\n\u003cp\u003eFormulated with conditioning agents, the NXT Releaser protects the hair during the colouring process, helping to prevent dryness and maintain healthy-looking results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow NXT Cream Releasers work:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe 1.5% formula allows small and medium-sized colour molecules to penetrate the hair cuticle, gently modifying the hair’s appearance without full permanence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMix one part colour to two parts lotion for standard results. For more intense coverage on white hair, adjust to 1:1.5.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-shampooed, towel-dried hair using a tint bowl and brush or applicator bottle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProcess for 20 minutes. Reduce by 5 minutes if the hair has recently undergone another chemical service.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEmulsify, rinse thoroughly, and condition. Recommend colour-safe aftercare like the IQ care and styling range for best longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe 250ml size is perfect for controlled use in professional settings, delivering performance, precision, and consistent colour results every time.\u003c\/p\u003e","brand":"NXT","offers":[{"title":"Default Title","offer_id":53721867813187,"sku":"6416","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/6416_1_d3c39a85-317a-48e7-a2e8-0339989066a1.jpg?v=1778498681"},{"product_id":"nxt-colour-mousse","title":"NXT Colour Mousse 200ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"JXG7FJW\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eNXT Colour Mousses are the perfect solution for clients who want some added oomph for a special occasion or simply want to enhance their colour and shine.\u003c\/p\u003e\n\u003cp\u003eSuitable for use on natural, coloured or highlighted hair, NXT Colour Mousse is a temporary hair colour that is removed by washing the hair. When applied to towel-dried hair it adds condition, shine and control. Perfect for topping up pigment in hair that has had permanent or semi-permanent colour or neutralising unwanted tones and is excellent for masking regrowth. On natural hair it adds vibrancy, luminosity and intensity. These low short term colours are removed in just one shampoo which makes them an ideal retail opportunity for all clients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use NXT Colour Mousse:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShampoo and towel-dry the hair and shake can well before each application. Wearing disposable gloves apply an egg-sized amount of mousse to the hair. Distribute evenly through the locks from root to tip or as required and comb through. There’s no need to rinse, simply style hair as usual.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"NXT","offers":[{"title":"Blue","offer_id":53749911748931,"sku":"11117","price":4.8,"currency_code":"GBP","in_stock":false},{"title":"Medium Blonde","offer_id":53749911781699,"sku":"06145","price":4.8,"currency_code":"GBP","in_stock":false},{"title":"Medium Brown","offer_id":53749911814467,"sku":"06143","price":4.8,"currency_code":"GBP","in_stock":false},{"title":"Teal","offer_id":53749911847235,"sku":"11111","price":4.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/nxt_colour_mousse.jpg?v=1778496105"}],"url":"https:\/\/www.astonandfincher.co.uk\/collections\/nxt-demi-permanent-colour.oembed","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}