{"title":"Proclère","description":null,"products":[{"product_id":"blue-frosting-bleach-500g","title":"Proclère Blue Frosting Powder Lightener 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Blue Frosting Powder Lightener is a fast and effective 'off scalp' lightener. Ideal for creating special effects and will not swell, drip or dry out. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e Maintains excellent conditions and has a gentle low dust formula.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777667395907,"sku":"00372","price":13.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00372_b2deb6e9-1318-4f97-9024-84f8c3bd541f.jpg?v=1778497268"},{"product_id":"blue-frosting-gel-lotion-50ml","title":"Proclère Blue Frosting Gel Lotion Gentle Lightener 50ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"W8LU545\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Blue Frosting Gel Lotion Gentle Lightener is an oil based lightener with a gentle 'on and off' the scalp application. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e The process ensures the palest blonde on any type of hair.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777667330371,"sku":"00389","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00389_9_a0e80002-387a-4326-b83d-c6a13e205b85.jpg?v=1778497271"},{"product_id":"freeze-ice-lites-400g","title":"Proclère Freeze Ice Lites 400g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Freeze Ice Lites is unique blend of advanced dust free powder bleach and inbuilt silverising toner. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It subdues any unwanted yellow residue and delivers ultra pale, ice cold blonde results every time.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777667723587,"sku":"07557","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/07557_665c468f-cdd2-4ab7-b495-efa04b0f0d88.jpg?v=1778497265"},{"product_id":"freeze-ice-lites-50g","title":"Proclère Freeze Ice Lites 50g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Freeze Ice Lites is unique blend of advanced dust free powder bleach and inbuilt silverising toner. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It subdues any unwanted yellow residue and delivers ultra pale, ice cold blonde results every time.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777669296451,"sku":"07556","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/07556_bf1264c1-af22-422e-8ea0-4fb4ac01b0a2.jpg?v=1778497292"},{"product_id":"wipeout-20-sachets","title":"Proclère Wipeout Colour Stain Remover Wipes (20)","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"AWT019F\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Wipeout Colour Stain Remover Wipes are the most hygienic and professional way to remove colour stains from the skin. 20 individual sachets.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777680961859,"sku":"00240","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00240-10_0c4fedf4-aa48-4cdf-9aa0-6f91765a5007.jpg?v=1778497329"},{"product_id":"infatreat-thermal-protector-250ml","title":"Proclère Infatreat Thermal Protector 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Infatreat Thermal Protector is essential for use with any heated styling appliances for maximum protection. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It can be used on wet or dry hair to protect, restore and restructure hair.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777708323139,"sku":"07900","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/07900_9_f93ad3ae-1e3e-4023-af5c-b0195d43cc1d.jpg?v=1778497368"},{"product_id":"freeze-gel-spray-250ml","title":"Proclère Freeze Gel Spray 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"DYRIENC\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Freeze Gel Spray gives lasting support, exceptional shine and ultimate volume.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It has a non-sticky formula and contains sunscreens for added UV protection.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777713434947,"sku":"00360","price":7.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00360-1_1d836ece-167a-45c5-9870-5126c6657b25.jpg?v=1778497450"},{"product_id":"kindness-setting-lotion-normal","title":"Proclère Kindness Setting Lotion, Normal Hold (20)","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Kindness Setting Lotion Extra Hold isn't sticky or flaky. It gives hair shine and control with long lasting sets.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777716515139,"sku":"01014","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01014_8_743653c5-e838-4768-b0e4-876f257cfe6f.jpg?v=1778497366"},{"product_id":"infatreat-leave-in-treatment-250ml","title":"Proclère Infatreat Leave In Repair Treatment 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Infatreat Leave In Repair Treatment is a leave-in vitamin complex formulated for all hair types to maintain the natural balance of moisture and strength within the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e Infatreat restructures, strengthens and restores damaged hair. It closes and smooths the hair cuticle to lock in colour. Restores hair natural pH balance and equalises porosity and increases volume when styling.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777718710595,"sku":"00383","price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00383_9_60ccc53e-87f3-4319-9d5c-86f03e796041.jpg?v=1778497478"},{"product_id":"infatreat-leave-in-treatment-500ml","title":"Proclère Infatreat Leave In Repair Treatment 500ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Infatreat Leave In Repair Treatment is a leave-in vitamin complex formulated for all hair types to maintain the natural balance of moisture and strength within the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e Infatreat restructures, strengthens and restores damaged hair. It closes and smooths the hair cuticle to lock in colour. Restores hair natural pH balance and equalises porosity and increases volume when styling.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777724805443,"sku":"00382","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00382_9.jpg?v=1778497396"},{"product_id":"blue-frosting-silver-shampoo-250ml","title":"Proclère Blue Frosting Silver Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Blue Frosting Silver Shampoo is made to help neutralise unwanted yellow tones and revives highlights.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777727000899,"sku":"00387","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00387.jpg?v=1778497419"},{"product_id":"infatreat-ultimate-hair-treatment-250ml","title":"Proclère Infatreat Ultimate Hair Treatment 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Infatreat Ultimate Hair Treatment 250ml is a leave-in keratin enriched treatment with 11 excellent benefits that conditions and helps repair damaged hair ensuring a healthy, shiny and manageable style.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777734897987,"sku":"00690","price":10.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00690_1_1_182e5fec-a865-479c-a79b-a191c7a1a083.jpg?v=1778497390"},{"product_id":"impression-perm-neut-normal","title":"Proclère Impression Permanent Wave and Neutraliser Pack, Normal Hair","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Impression Permanent Wave and Neutraliser Pack contains a high quality, permanent wave and neutraliser, uniquely designed and developed to bring you predictable long lasting results. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It delivers true to rod size results, whatever the degree of wave or curl desired. Suitable for normal hair.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777738502467,"sku":"00380","price":25.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00380-1_11399d8e-b4cc-452e-8a41-5ad0041c56bf.jpg?v=1778497439"},{"product_id":"infatreat-max-body-treatment-250ml","title":"Proclère Infatreat Maximum Body RepairTreatment 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Infatreat Maximum Body RepairTreatment is a leave-in treatment for fine or limp hair to give extra body while ensuring optimum condition and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It strengthens and restructures hair whilst penetrating and smoothing the hair cuticle and is perfect as a pre-treatment. This treatment can also be used after all lightening, blonding and perming treatments.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777749414211,"sku":"00386","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00386_9_898afae5-0c1f-44a0-9cd2-4f2efcbc73c8.jpg?v=1778497391"},{"product_id":"impression-perm-neut-tinted","title":"Proclère Impression Permanent Wave and Neutraliser Pack, Tinted Hair","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Impression Permanent Wave and Neutraliser Pack contains a high quality, permanent wave and neutraliser, uniquely designed and developed to bring you predictable long lasting results. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It delivers true to rod size results, whatever the degree of wave or curl desired. Suitable for tinted and colour treated hair.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777755246915,"sku":"00381","price":25.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00381-2_87aef3ff-1a29-4dd6-b5cb-b9fc1758a9ef.jpg?v=1778497442"},{"product_id":"proclere-blue-frosting-silver-shampoo-1-litre","title":"Proclère Blue Frosting Silver Shampoo 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Blue Frosting Silver Shampoo is made to help neutralise unwanted yellow tones and revives highlights.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52777816719683,"sku":"00391","price":14.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00391.jpg?v=1778497583"},{"product_id":"freeze-gel-spray-500ml","title":"Proclère Freeze Gel Spray 500ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"FBHGL50\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eProclère Freeze Gel Spray gives lasting support, exceptional shine and ultimate volume.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e It has a non-sticky formula and contains sunscreens for added UV protection.\u003c\/p\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778069131587,"sku":"00361","price":13.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00361.jpg?v=1778498064"},{"product_id":"proclere-infatreat-volume-volumising-spray-250ml","title":"Proclère Infatreat Volume Volumising Spray 250ml","description":"\u003cp\u003eDiscover the secret to voluminous, lifted, and shiny hair with Proclère Infatreat Volume Volumising Spray 250ml. Perfect for professional hairdressers and stylists, this spray is a must-have in your styling arsenal.\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003e\u003cstrong\u003eUltimate long-lasting volume and lift\u003c\/strong\u003e\u003c\/li\u003e\n \u003cli\u003e\u003cstrong\u003eEnhances shine for a glamorous finish\u003c\/strong\u003e\u003c\/li\u003e\n \u003cli\u003e\u003cstrong\u003eQuick-drying and completely water-soluble\u003c\/strong\u003e\u003c\/li\u003e\n \u003cli\u003e\u003cstrong\u003eContains Vitamin Volume Complex for added body\u003c\/strong\u003e\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003cp\u003eSimply spray onto damp hair and style as usual for incredible volume. For an extra hold and shine, apply a light mist over your finished style. Proclère Infatreat Volume Volumising Spray is designed to elevate your hairstyling game with ease and efficiency.\u003c\/p\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778129228099,"sku":"059003","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/059003.jpg?v=1778498273"},{"product_id":"proclere-infatreat-volumising-root-lift-booster-250ml","title":"Proclère Infatreat Volumising Root Lift Booster 250ml","description":"\u003cp\u003eElevate your hairstyling with the Proclère Infatreat Volumising Root Lift Booster 250ml. Designed specifically for professional hairdressers and stylists, this non-alcohol based booster adds unparalleled volume and lift right at the roots. Infused with Vitamin Volume Complex, it defines and creates amazing volume, providing exceptional hold and strength.\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003eMaximum volume and root lift\u003c\/li\u003e\n \u003cli\u003eNon-alcohol based formula\u003c\/li\u003e\n \u003cli\u003eContains Vitamin Volume Complex\u003c\/li\u003e\n \u003cli\u003eAdds hold, strength, and long-lasting fullness\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003cp\u003eFor incredible volume and lift, towel dry hair and spray the Root Lift Booster onto the roots before styling as desired. Perfect for achieving bold, voluminous hairstyles, this booster ensures your clients leave the salon looking their best.\u003c\/p\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778134667587,"sku":"059006","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/059006_48b91984-5b1a-433c-9680-a3e85f1dc6a8.jpg?v=1778498304"},{"product_id":"proclere-kindness-setting-lotion-normal-hold-100ml","title":"Proclère Kindness Setting Lotion, Normal Hold 100ml","description":"\u003cp\u003ePresenting the Proclère Kindness Setting Lotion, Normal Hold 100ml—a styling solution that combines functionality with finesse. 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Designed to sculpt the ultimate windswept look, this paste offers a strong, textured hold with a unique finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eInfused with Sea Salt Crystals for enhanced texture and grip\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRich in vitamins to nourish and protect hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSLS and Paraben-free formula\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEasy wash-out without build-up\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for reworking and restyling, simply apply a small amount and transform your hair into a masterpiece. Ideal for dynamic, modern styling that lasts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778144432451,"sku":"00404","price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/00404_56cb6727-291d-44b8-aa3d-2ae5d08be320.jpg?v=1778498276"},{"product_id":"proclere-hemp-hydrating-mask-250ml","title":"Proclère Hemp Hydrating Mask 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"C7N623J\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Proclère Hemp Hydrating Mask is an essential addition to any professional hairdresser’s toolkit, offering salon-quality conditioning that transforms hair. Infused with pure Organic Hemp Seed Oil and Vitamin B5, this rich, creamy mask deeply nourishes and moisturises hair, delivering a silky feel and an intense shine that lasts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Hemp Seed Oil: Deeply nourishes for sensational shine.\u003c\/li\u003e\n\u003cli\u003eRich, Creamy Texture: Provides intensive conditioning.\u003c\/li\u003e\n\u003cli\u003eNutrient-Enriched: Protects and maintains healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eAnti-Static Agents: Keeps hair styled longer.\u003c\/li\u003e\n\u003cli\u003eVegan Friendly: Free from parabens, making it a responsible choice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply after shampooing, focusing on mid-lengths and ends, then roots. Leave for 5 minutes, rinse with warm water, and experience the transformative results that keep clients coming back. Ideal for hair salons committed to offering the best in hair care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778144203075,"sku":"05842","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05842_48c351ac-8bee-4f55-a388-0cac3e9e450f.jpg?v=1778498375"},{"product_id":"proclere-hemp-hydrating-conditioner-1-litre","title":"Proclère Hemp Hydrating Conditioner 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"YNJ2UUH\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eTransform hair care in your salon with Proclère Hemp Hydrating Conditioner. This vegan, paraben-free conditioner is designed for professional hairdressers who want to offer their clients the best. Enriched with pure Organic Hemp Seed Oil, it delivers vital nutrients to every strand. Key benefits include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight hydration for all hair types\u003c\/li\u003e\n\u003cli\u003eThermal protection to guard against damage\u003c\/li\u003e\n\u003cli\u003eDeep conditioning for a healthy, nourished cuticle\u003c\/li\u003e\n\u003cli\u003eEnhanced moisture retention for a radiant shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply after shampooing, focusing on mid-lengths and ends. Leave for 1–2 minutes, then rinse thoroughly with warm water.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778148069699,"sku":"05841","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05841.jpg?v=1778498318"},{"product_id":"proclere-hemp-hydrating-shampoo-1-litre","title":"Proclère Hemp Hydrating Shampoo 1 Litre","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"VVIMQ8O\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eProclère Hemp Hydrating Shampoo is your salon’s ultimate solution for nourishing and revitalising all hair types. Crafted with a paraben-free, vegan-friendly formula, this professional-grade shampoo is infused with pure Organic Hemp Seed Oil to provide deep hydration without product build-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Hemp Seed Oil\u003c\/strong\u003e: Infuses hair with vital nutrients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Parabens\u003c\/strong\u003e: Gentle and safe for everyday use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-Friendly\u003c\/strong\u003e: Ethically formulated for conscious salons\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing\u003c\/strong\u003e: Removes impurities while retaining moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor optimal results, pair with Proclère Hemp Hydrating Conditioner or Intensive Hair Mask. This shampoo leaves hair feeling healthy, full of shine, and perfectly balanced, ensuring every client leaves your salon looking and feeling their best.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Proclère","offers":[{"title":"Default Title","offer_id":52778149871939,"sku":"05840","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05840_ce321e93-99fb-4db6-942d-8306532778f7.jpg?v=1778498355"},{"product_id":"freeze-sea-salt-blow-dry-and-texturising-mist-250ml","title":"Proclere Freeze Sea Salt Blow Dry and Texturising Mist 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"M7DPKQS\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eTransform hair with the Freeze Sea Salt Blow Dry and Texturising Mist, specially crafted for professional salon use. This innovative formula delivers the ultimate blow-dry experience with natural movement, shape, and texture. 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