{"title":"Pulp Riot","description":null,"products":[{"product_id":"pulp-riot-developer-887ml","title":"Pulp Riot Developer 887ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eThe only developers you will need for any Pulp Riot products. Perfect with our lighteners, toners and colour remover, the five different Pulp Riot Developers give you every option for the lifting result you need to achieve, doing so without hair compromise.\u003c\/p\u003e\n\u003cp\u003ePulp Riot premium developers are exclusively formulated for maximum performance and a creamy consistency that makes them perfect for the modern techniques that artists and their clients demand.\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse with any Pulp Riot oxidation product\u003c\/li\u003e\n\u003cli\u003eA complete range for all lifting needs\u003c\/li\u003e\n\u003cli\u003eCreates a creamy consistency perfect for modern techniques\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty Free\u003c\/li\u003e\n\u003cli\u003eSqueeze bottle and small spout for easy measuring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003cp\u003eMixing ratio for all techniques is 1:1.5 parts lightener to developer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a thicker consistency, mix 1:1\u003c\/li\u003e\n\u003cli\u003eFor a thinner consistency, mix 1:2\u003c\/li\u003e\n\u003cli\u003eApply heat if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"6 Vol (1.8%)","offer_id":52777283813699,"sku":"694011","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"10 Vol (3%)","offer_id":52777283846467,"sku":"694012","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"20 Vol (6%)","offer_id":52777283879235,"sku":"694013","price":7.0,"currency_code":"GBP","in_stock":true},{"title":"30 Vol (9%)","offer_id":52777283912003,"sku":"694014","price":7.0,"currency_code":"GBP","in_stock":true},{"title":"40 Vol (12%)","offer_id":52777283944771,"sku":"694015","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/pulpriotdeveloper.jpg?v=1778496124"},{"product_id":"pulp-riot-neon-electric-118ml","title":"Pulp Riot Semi Permanent Color, Neon Electric Collection 118ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"NADUAN5\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eYou are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!\u003c\/p\u003e\n\u003cp\u003ePulp Riot’s Neon Electric line delivers the same amazing conditioner based, vibrant and true to tone formula, but is UV reactive so your client can shine bright (under black light). As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa. So easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand.\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConditioner based and so easier to apply\u003c\/li\u003e\n\u003cli\u003eMore vibrant, it lasts longer, and it fades better\u003c\/li\u003e\n\u003cli\u003e3 semi-permanent color shades with uv reactive dye\u003c\/li\u003e\n\u003cli\u003eMixable with all pulp riot semi permenants (although uv reactivity is diminished with mixing)\u003c\/li\u003e\n\u003cli\u003eHighly pigmented for vibrant results\u003c\/li\u003e\n\u003cli\u003eFades evenly and true to tone\u003c\/li\u003e\n\u003cli\u003eIncredible conditioning shine thanks to quinoa seed formula base\u003c\/li\u003e\n\u003cli\u003eLasts 25 to 42 hair washes\u003c\/li\u003e\n\u003cli\u003eRemovable with blank canvas\u003c\/li\u003e\n\u003cli\u003eBeautiful fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eDo not use a conditioner or treatment prior to applying Pulp Riot\u003c\/li\u003e\n\u003cli\u003eIf pre-lightening the hair, make sure to completely shampoo out bleach or toner \u003c\/li\u003e\n\u003cli\u003eDo not mix Pulp Riot with a developer \u003c\/li\u003e\n\u003cli\u003eApply Pulp Riot to clean, dry hair \u003c\/li\u003e\n\u003cli\u003eSaturation is key. Working with 1\/2 inch sections makes saturation easy\u003c\/li\u003e\n\u003cli\u003eLeave on the hair for 25 to 40 minutes, without heat\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water. No Shampoo. Conditioner on ends optional\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eNeon shades glow in black\/UV lighting\u003c\/li\u003e\n\u003cli\u003eFor the brightest and truest colour tone results, apply on pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eShades can all be mixed with each other to create custom colors\u003c\/li\u003e\n\u003cli\u003eClear can be used to dilute colors to make them lighter or pastel and Noir (black) can be added to colors to make them darker\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Area 51","offer_id":52777281356099,"sku":"964017","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Firefly","offer_id":52777281388867,"sku":"964018","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Blue Muse","offer_id":52777281421635,"sku":"964019","price":12.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/pulp_riot_neon_2_7b3122db-1614-46cf-9fc2-ab21a995d85c.jpg?v=1778496097"},{"product_id":"pulp-riot-raven-collection-semi-permanent-color-118ml","title":"Pulp Riot Semi-Permanent Color, Raven Collection 118ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"XE7R291\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eYou are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!\u003c\/p\u003e\n\u003cp\u003ePulp Riot’s Semi-Permanent colour line stands out thanks to its nourishing, creamy consistency and conditioner based formula. As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa. So easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConditioner based and so easier to apply\u003c\/li\u003e\n\u003cli\u003eMore vibrant, it lasts longer, and it fades better\u003c\/li\u003e\n\u003cli\u003e16 semi-permanent colour shades including clear for pastelisation\u003c\/li\u003e\n\u003cli\u003eHighly pigmented for vibrant results\u003c\/li\u003e\n\u003cli\u003eFades evenly and true to tone\u003c\/li\u003e\n\u003cli\u003eIncredible conditioning shine thanks to quinoa seed formula base\u003c\/li\u003e\n\u003cli\u003eLasts 25 to 42 hair washes\u003c\/li\u003e\n\u003cli\u003eRemovable with blank canvas\u003c\/li\u003e\n\u003cli\u003eBeautiful fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eDo not use a conditioner or treatment prior to applying Pulp Riot\u003c\/li\u003e\n\u003cli\u003eIf pre-lightening the hair, make sure to completely shampoo out the bleach or toner \u003c\/li\u003e\n\u003cli\u003eDo not mix Pulp Riot with a developer \u003c\/li\u003e\n\u003cli\u003eApply Pulp Riot to clean, dry hair \u003c\/li\u003e\n\u003cli\u003eSaturation is key. Working with 1\/2 inch sections makes saturation easy\u003c\/li\u003e\n\u003cli\u003eLeave on the hair for 25 to 40 minutes, without heat\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water. No Shampoo. Conditioner on ends optional\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eFor the brightest and truest colour tone results, apply on pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eShades can all be mixed with each other to create custom colours\u003c\/li\u003e\n\u003cli\u003eClear can be used to dilute colours to make them lighter or pastel and Noir (black) can be added to colours to make them darker\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Cleopatra","offer_id":52777311306051,"sku":"964900","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Aftermath","offer_id":52777311338819,"sku":"964000","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Countess","offer_id":52777311371587,"sku":"964100","price":12.15,"currency_code":"GBP","in_stock":false},{"title":"Nevermore","offer_id":52777311404355,"sku":"9641200","price":12.15,"currency_code":"GBP","in_stock":false},{"title":"Nemesis","offer_id":52777311437123,"sku":"964300","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/pulpriotraven_9217acc7-9cb9-4439-ba1f-d80daf6bcc53.jpg?v=1778496171"},{"product_id":"pulp-riot-liquid-demi-permanent-color","title":"Pulp Riot Liquid Demi-Permanent Color 60ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"KPKPWXA\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eYou are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!\u003c\/p\u003e\n\u003cp\u003ePulp Riot Demi Liquid is a no-lift, ammonia free liquid demi-permanent hair colour with a signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil to provide conditioned results, radiant shine and translucent reflection.\u003c\/p\u003e\n\u003cp\u003eThe consistency is designed intentionally for today's modern techniques, allowing total artist control from seamless blends to quick gloss applications.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh shine \u0026amp; radiance (on which other demi's often fall short)\u003c\/li\u003e\n\u003cli\u003eColour refreshing without breaking the base\u003c\/li\u003e\n\u003cli\u003eHealthy results with 98.4% of users saying their hair felt more conditioned\u003c\/li\u003e\n\u003cli\u003eTranslucent reflection\u003c\/li\u003e\n\u003cli\u003eThicker consistency for precision application from bowl or bottle\u003c\/li\u003e\n\u003cli\u003eCool based\u003c\/li\u003e\n\u003cli\u003eNon-drying\u003c\/li\u003e\n\u003cli\u003e100% Vegan formula\u003c\/li\u003e\n\u003cli\u003eSmells amazing\u003c\/li\u003e\n\u003cli\u003eUp to 40% grey blending (just extend the development time)\u003c\/li\u003e\n\u003cli\u003e30 shades, a compact range thats intermixable for all shade needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWHATS IT FOR:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo lift colouring\u003c\/li\u003e\n\u003cli\u003eGrey blending\u003c\/li\u003e\n\u003cli\u003eGlossing\u003c\/li\u003e\n\u003cli\u003eLow lighting\u003c\/li\u003e\n\u003cli\u003eColour refreshing\u003c\/li\u003e\n\u003cli\u003eToning\u003c\/li\u003e\n\u003cli\u003eColor melting\u003c\/li\u003e\n\u003cli\u003eShadow rooting\u003c\/li\u003e\n\u003cli\u003eColor shifting\u003c\/li\u003e\n\u003cli\u003eColour correction\u003c\/li\u003e\n\u003cli\u003eCancelling brass\u003c\/li\u003e\n\u003cli\u003eAdding dimension\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eINSTRUCTIONS:\u003c\/p\u003e\n\u003cp\u003eMixing ratio 1:1. Standard process time is 20 minutes (depending on covergae\/technique)\u003c\/p\u003e\n\u003cp\u003eIn a non-metallic bowl or applicator bottle mix 1 part Demi-Permanent Liquid Color to 1 Part Liquid Demi Developer then apply to damp or dry hair. Standard process time is 20 minutes, without heat. For use only with Pulp Riot Liquid Demi Developer. \u003c\/p\u003e\n\u003cp\u003ePRO TIPS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProcess under 20 minutes for softer colour deposit, without heat.\u003c\/li\u003e\n\u003cli\u003eProcess for a total of 40 minutes, to help blend grey (20 min with cap, under dryer and an additional 20 mins without heat).\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"0.0\tClear","offer_id":52777329819971,"sku":"08100","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"3.2 Violet","offer_id":52777329852739,"sku":"081032","price":6.0,"currency_code":"GBP","in_stock":true},{"title":".66 Red Booster","offer_id":52777329885507,"sku":"081066","price":6.0,"currency_code":"GBP","in_stock":true},{"title":".44 Copper Booster","offer_id":52777329918275,"sku":"081044","price":6.0,"currency_code":"GBP","in_stock":true},{"title":".33 Gold Booster","offer_id":52777329951043,"sku":"081033","price":6.0,"currency_code":"GBP","in_stock":true},{"title":".22 Violet Booster","offer_id":52777329983811,"sku":"081022","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"6.1 Ash","offer_id":52777330016579,"sku":"081061","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"8.11 Ash","offer_id":52777330049347,"sku":"081811","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"9.11 Ash","offer_id":52777330082115,"sku":"081911","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"5.8 Brown","offer_id":52777330114883,"sku":"08158","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"7.8 Brown","offer_id":52777330147651,"sku":"081078","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"5.7 Matte","offer_id":52777330180419,"sku":"081057","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"6.6 Red","offer_id":52777330213187,"sku":"081006","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"4.5 Red Violet","offer_id":52777330245955,"sku":"081045","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"7.4 Copper","offer_id":52777330278723,"sku":"081074","price":6.0,"currency_code":"GBP","in_stock":false},{"title":"9.4 Copper","offer_id":52777330311491,"sku":"081094","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"6.3 Gold","offer_id":52777330344259,"sku":"081063","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"9.3 Gold","offer_id":52777330377027,"sku":"081093","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"8.2 Violet","offer_id":52777330409795,"sku":"081082","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"9.2 Violet","offer_id":52777330442563,"sku":"081092","price":6.0,"currency_code":"GBP","in_stock":false},{"title":"4.03 Natural Gold","offer_id":52777330475331,"sku":"081403","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"6.03 Natural Gold","offer_id":52777330508099,"sku":"081603","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"7.03 Natural Gold","offer_id":52777330540867,"sku":"081703","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"9.03 Natural Gold","offer_id":52777330573635,"sku":"081903","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"3.0 Natural","offer_id":52777330606403,"sku":"081030","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"6.0 Natural","offer_id":52777330639171,"sku":"081060","price":6.0,"currency_code":"GBP","in_stock":false},{"title":"7.0 Natural","offer_id":52777330671939,"sku":"081070","price":6.0,"currency_code":"GBP","in_stock":false},{"title":"9.0 Natural","offer_id":52777330704707,"sku":"081090","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"8.1 Ash","offer_id":52777330737475,"sku":"081081","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"9.1 Ash","offer_id":52777330770243,"sku":"081091","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"10.03 Natural Gold","offer_id":53884847391043,"sku":"0816305","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"10.1 Ash","offer_id":53884847423811,"sku":"0816306","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/prliqdemi_7a878cfb-b0a9-44a3-a689-9b47c29120c1.jpg?v=1778496595"},{"product_id":"pulp-riot-semi-permanent-color-neopop-collection","title":"Pulp Riot Semi-Permanent Color, NeoPop Collection 118ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"G0MO40J\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eYou are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!\u003c\/p\u003e\n\u003cp\u003ePulp Riot’s Semi-Permanent colour line stands out thanks to its nourishing, creamy consistency and conditioner based formula. As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa. So easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConditioner based and so easier to apply\u003c\/li\u003e\n\u003cli\u003eMore vibrant, it lasts longer, and it fades better\u003c\/li\u003e\n\u003cli\u003esemi-permanent colour shades including clear for pastelisation\u003c\/li\u003e\n\u003cli\u003eHighly pigmented for vibrant results\u003c\/li\u003e\n\u003cli\u003eFades evenly and true to tone\u003c\/li\u003e\n\u003cli\u003eIncredible conditioning shine thanks to quinoa seed formula base\u003c\/li\u003e\n\u003cli\u003eLasts 25 to 42 hair washes\u003c\/li\u003e\n\u003cli\u003eRemovable with blank canvas\u003c\/li\u003e\n\u003cli\u003eBeautiful fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eDo not use a conditioner or treatment prior to applying Pulp Riot\u003c\/li\u003e\n\u003cli\u003eIf pre-lightening the hair, make sure to completely shampoo out the bleach or toner \u003c\/li\u003e\n\u003cli\u003eDo not mix Pulp Riot with a developer \u003c\/li\u003e\n\u003cli\u003eApply Pulp Riot to clean, dry hair \u003c\/li\u003e\n\u003cli\u003eSaturation is key. Working with 1\/2 inch sections makes saturation easy\u003c\/li\u003e\n\u003cli\u003eLeave on the hair for 25 to 40 minutes, without heat\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water. No Shampoo. Conditioner on ends optional\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eFor the brightest and truest colour tone results, apply on pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eShades can all be mixed with each other to create custom colours\u003c\/li\u003e\n\u003cli\u003eClear can be used to dilute colours to make them lighter or pastel and Noir (black) can be added to colours to make them darker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Tragic","offer_id":52777338536259,"sku":"964301","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Deviant","offer_id":52777338569027,"sku":"964302","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Decoy","offer_id":52777338601795,"sku":"964303","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Nuclear","offer_id":52777338634563,"sku":"964304","price":12.15,"currency_code":"GBP","in_stock":false},{"title":"Satire","offer_id":52777338667331,"sku":"964305","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/pulpriot-neopop-config_b0a4c5f6-857e-4ccc-92ba-bc005dbd3272.jpg?v=1778496263"},{"product_id":"pulp-riot-semi-permanent-color-shadow-collection-118ml","title":"Pulp Riot Semi-Permanent Color, Shadow Collection 118ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"UM0PGET\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003ePulp Riot’s Semi-Permanent colour line stands out thanks to its nourishing, creamy consistency and conditioner based formula. As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa. So easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConditioner based and so easier to apply\u003c\/li\u003e\n\u003cli\u003eMore vibrant, it lasts longer, and it fades better\u003c\/li\u003e\n\u003cli\u003esemi-permanent colour shades including clear for pastelisation\u003c\/li\u003e\n\u003cli\u003eHighly pigmented for vibrant results\u003c\/li\u003e\n\u003cli\u003eFades evenly and true to tone\u003c\/li\u003e\n\u003cli\u003eIncredible conditioning shine thanks to quinoa seed formula base\u003c\/li\u003e\n\u003cli\u003eLasts 25 to 42 hair washes\u003c\/li\u003e\n\u003cli\u003eRemovable with blank canvas\u003c\/li\u003e\n\u003cli\u003eBeautiful fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eDo not use a conditioner or treatment prior to applying Pulp Riot\u003c\/li\u003e\n\u003cli\u003eIf pre-lightening the hair, make sure to completely shampoo out the bleach or toner \u003c\/li\u003e\n\u003cli\u003eDo not mix Pulp Riot with a developer \u003c\/li\u003e\n\u003cli\u003eApply Pulp Riot to clean, dry hair \u003c\/li\u003e\n\u003cli\u003eSaturation is key. Working with 1\/2 inch sections makes saturation easy\u003c\/li\u003e\n\u003cli\u003eLeave on the hair for 25 to 40 minutes, without heat\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water. No Shampoo. Conditioner on ends optional\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eFor the brightest and truest colour tone results, apply on pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eShades can all be mixed with each other to create custom colours\u003c\/li\u003e\n\u003cli\u003eClear can be used to dilute colours to make them lighter or pastel and Noir (black) can be added to colours to make them darker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Slither","offer_id":52777344500035,"sku":"964306","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Dark Water","offer_id":52777344532803,"sku":"964308","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Mystic Fog","offer_id":52777344565571,"sku":"964307","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Bloodshot","offer_id":52777344598339,"sku":"964309","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/prshadow_e131bb30-34b7-4e1e-b6ac-fa22ee2b095e.jpg?v=1778496244"},{"product_id":"pulp-riot-semi-permanent-color-wild-ride-collection-118ml","title":"Pulp Riot Semi-Permanent Color, Wild Ride Collection 118ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"X18Q6V7\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003ePulp Riot’s Semi-Permanent colour line stands out thanks to its nourishing, creamy consistency and conditioner based formula. As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa.\u003c\/p\u003e\n\u003cp\u003eSo easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"First Base","offer_id":52777349185859,"sku":"964205","price":12.15,"currency_code":"GBP","in_stock":false},{"title":"Clouded","offer_id":52777349218627,"sku":"964207","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Acid Spill","offer_id":52777349251395,"sku":"964208","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Cosmic Daze","offer_id":52777349284163,"sku":"964209","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Iced Skater","offer_id":52777349316931,"sku":"964206","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/prwr.jpg?v=1778496338"},{"product_id":"pulp-riot-semi-permanent-color-elemental-collection-118ml","title":"Pulp Riot Semi-Permanent Color, Elemental Collection 118ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"CGRESOU\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003ePulp Riot’s Semi-Permanent colour line stands out thanks to its nourishing, creamy consistency and conditioner based formula. As with all Pulp Riot products it is cruelty-free, vegan, free of silicones, MEA, parabens and contains the nourishing natural bond builder quinoa.\u003c\/p\u003e\n\u003cp\u003eSo easily blendable, they are the perfect consistency to achieve the modern blending techniques to deliver the Insta-worthy results hair artists and today’s clients demand.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Sandstorm","offer_id":52777353445699,"sku":"964204","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Flytrap","offer_id":52777353511235,"sku":"964201","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Desert Sky","offer_id":52777353576771,"sku":"964202","price":12.15,"currency_code":"GBP","in_stock":true},{"title":"Ghostblood","offer_id":52777353642307,"sku":"964203","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/prelemental.jpg?v=1778496314"},{"product_id":"pulp-riot-blank-canvas-colour-remover-43g","title":"Pulp Riot Blank Canvas Colour Remover 43g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eRemoves semi-permanent and direct dyes without compromise. Preserves moisture and protects the integrity of the hair during the colour removal process. Its creamy consistency for dripless application for freehand, foil and isolated areas. The white formula allows the colour lifting process to be easily seen and therefore controlled.\u003c\/p\u003e\n\u003cp\u003eThe vegan formula is powered by quinoa, argan oil and sorbitol. Aids nourishment and moisture retention during the colour removal process and assist in the strength and lustre of the hair fibres.\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect consistency\u003c\/li\u003e\n\u003cli\u003eVisible colour removal\u003c\/li\u003e\n\u003cli\u003eVegan formula powered by: quinoa, argan oil and sorbitol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMixing Ratio: 1 part Blank Canvas : 3 parts developer\u003c\/li\u003e\n\u003cli\u003ePulp Riot 6 and 10 are best, and sometimes 20 Volume Hair can be recoloured immediately after using Blank Canvas\u003c\/li\u003e\n\u003cli\u003eApply only to areas you want to remove old semi-permanent colour\u003c\/li\u003e\n\u003cli\u003eProcess up to 30 minutes at room temperature\u003c\/li\u003e\n\u003cli\u003eWith Quinoa, Argan Oils, Aloe Vera, and Sorbitol for nourishment and to aid colour removal\u003c\/li\u003e\n\u003cli\u003eBe sure to shampoo and rinse thoroughly prior to recolouring\u003c\/li\u003e\n\u003c\/ul\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":52777852666179,"sku":"694010","price":7.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/694010-1.jpg?v=1780570839"},{"product_id":"pulp-riot-powder-lightener-500g","title":"Pulp Riot Powder Lightener 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eThe Pulp Riot lighteners are bleaching powders that are suitable for all balayage and freehand artists for on scalp and hair painting techniques. The lightener lifts the hair up to 9 levels, while the superfood quinoa strengthens the hair and moisturises it at the same time. Get inspired by a variety of creative brightening options, even with scalp applications.\u003c\/p\u003e\n\u003cp\u003ePowered by quinoa, a gluten-free vegan protein that provides mild bonding properties, so you can lift quickly without compromise. The protein protects and nourishes hair follicles from within; helps to bond split ends and prevent existing split ends from getting worse by passing through the cuticle, penetrating the cortex to equalize porosity and increase elasticity.\u003c\/p\u003e\n\u003cp\u003eNine essential amino acids act as natural strengthens and protect the shaft of the hair, repair damaged hair and promote hair growth. Rich in vitamin C, quinoa balances the production of natural oils to keep strands properly moisturised and reduce breakage.\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 9 levels of lift\u003c\/li\u003e\n\u003cli\u003eRich in Vitamin C\u003c\/li\u003e\n\u003cli\u003eQuinoa formula base, a natural bond builder for nourishment\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio for all techniques is 1:1.5 parts lightener to developer\u003c\/li\u003e\n\u003cli\u003eFor a thicker consistency, mix 1:1\u003c\/li\u003e\n\u003cli\u003eFor a thinner consistency, mix 1:2\u003c\/li\u003e\n\u003cli\u003eApply heat if needed\u003c\/li\u003e\n\u003cli\u003eTo be mixed with Pulp Riot developers 6, 10, 20, 30 or 40 volumes\u003c\/li\u003e\n\u003c\/ul\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":52777852469571,"sku":"496001","price":32.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/496001_b4729db3-32c7-4c2f-9c80-2506095cfb70.jpg?v=1778497669"},{"product_id":"pulp-riot-clay-lightener-500g","title":"Pulp Riot Clay Lightener 500g","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003eThe Pulp Riot lighteners are bleaching powders that are suitable for all balayage and freehand artists for on scalp and hair painting techniques. The clay lightener lifts the hair up to 7 levels, while the superfood quinoa strengthens the hair and moisturises it at the same time. Get inspired by a variety of creative brightening options, even with scalp applications.\u003c\/p\u003e\n\u003cp\u003ePowered by quinoa, a gluten-free vegan protein that provides mild bonding properties, so you can lift quickly without compromise. The protein protects and nourishes hair follicles from within; helps to bond split ends and prevent existing split ends from getting worse by passing through the cuticle, penetrating the cortex to equalize porosity and increase elasticity.\u003c\/p\u003e\n\u003cp\u003eNine essential amino acids act as natural strengthens and protect the shaft of the hair, repair damaged hair and promote hair growth. Rich in vitamin C, quinoa balances the production of natural oils to keep strands properly moisturised and reduce breakage.\u003c\/p\u003e\n\u003cp\u003eTHE BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 7 levels of lift with non-drying precision application\u003c\/li\u003e\n\u003cli\u003eRich in Vitamin C\u003c\/li\u003e\n\u003cli\u003eQuinoa formula base, a natural bond builder for nourishment\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTHE INSTRUCTIONS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio for all techniques is 1:1.5 parts lightener to developer\u003c\/li\u003e\n\u003cli\u003eFor a thicker consistency, mix 1:1\u003c\/li\u003e\n\u003cli\u003eFor a thinner consistency, mix 1:2\u003c\/li\u003e\n\u003cli\u003eApply heat if needed\u003c\/li\u003e\n\u003cli\u003eTo be mixed with Pulp Riot developers 6, 10, 20, 30 or 40 volumes\u003c\/li\u003e\n\u003c\/ul\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":52777858761027,"sku":"496002","price":32.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/496002_cdc94586-b63c-4247-bdeb-d6a573bc4fac.jpg?v=1778497618"},{"product_id":"pulp-riot-liquid-demi-permanent-color-10-3-gold-60ml","title":"Pulp Riot Liquid Demi-Permanent Color, 10.3 Gold 60ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"J46TYIT\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eYou are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!\u003c\/p\u003e\n\u003cp\u003ePulp Riot Demi Liquid is a no-lift, ammonia free liquid demi-permanent hair colour with a signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil to provide conditioned results, radiant shine and translucent reflection.\u003c\/p\u003e\n\u003cp\u003eThe consistency is designed intentionally for today's modern techniques, allowing total artist control from seamless blends to quick gloss applications.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh shine \u0026amp; radiance (on which other demi's often fall short)\u003c\/li\u003e\n\u003cli\u003eColour refreshing without breaking the base\u003c\/li\u003e\n\u003cli\u003eHealthy results with 98.4% of users saying their hair felt more conditioner\u003c\/li\u003e\n\u003cli\u003eTranslucent reflection\u003c\/li\u003e\n\u003cli\u003eThicker consistency for precision application from bowl or bottle\u003c\/li\u003e\n\u003cli\u003eCool based\u003c\/li\u003e\n\u003cli\u003eNon-drying\u003c\/li\u003e\n\u003cli\u003e100% Vegan formula\u003c\/li\u003e\n\u003cli\u003eSmells amazing\u003c\/li\u003e\n\u003cli\u003eUp to 40% grey blending (just extend the development time)\u003c\/li\u003e\n\u003cli\u003e30 shades, a compact range thats intermixable for all shade needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWHATS IT FOR:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo lift colouring\u003c\/li\u003e\n\u003cli\u003eGrey blending\u003c\/li\u003e\n\u003cli\u003eGlossing\u003c\/li\u003e\n\u003cli\u003eLow lighting\u003c\/li\u003e\n\u003cli\u003eColour refreshing\u003c\/li\u003e\n\u003cli\u003eToning\u003c\/li\u003e\n\u003cli\u003eColor melting\u003c\/li\u003e\n\u003cli\u003eShadow rooting\u003c\/li\u003e\n\u003cli\u003eColor shifting\u003c\/li\u003e\n\u003cli\u003eColour correction\u003c\/li\u003e\n\u003cli\u003eCancelling brass\u003c\/li\u003e\n\u003cli\u003eAdding dimension\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eINSTRUCTIONS:\u003c\/p\u003e\n\u003cp\u003eMixing ratio 1:1. Standard process time is 20 minutes (depending on covergae\/technique)\u003c\/p\u003e\n\u003cp\u003eIn a non-metallic bowl or applicator bottle mix 1 part Demi-Permanent Liquid Color to 1 Part Liquid Demi Developer then apply to damp or dry hair. Standard process time is 20 minutes, without heat. 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The Pulp Riot high-speed toners provide a matte finish for an even better canvas to deliver your final colour result. 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