{"product_id":"alfaparf-pigments-direct-colour-cream-90ml","title":"Alfaparf Pigments Direct Colour Cream 90ml","description":"\u003cp\u003eUnleash your creativity with Alfaparf Pigments Direct Colour Cream Velvet Magenta 90ml. This professional direct hair colour delivers vibrant magenta tones on bleached or very light hair, while adding colour to natural or coloured hair. Mix with other shades for customised results.\u003c\/p\u003e\n\u003cp\u003eEnriched with patented Color Pixel Technology, Meadowfoam Oil for softness and shine, and corn-derived Dimethylglucamine to help protect the hair fibre and optimise colour quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIntense colour:\u003c\/strong\u003e Apply to shampooed, damp, pre-lightened hair. Leave for 10–20 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdd tones:\u003c\/strong\u003e Apply to dry, natural or coloured hair. Leave for 10–40 minutes, checking coloured hair every 10–15 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinse:\u003c\/strong\u003e Emulsify with water, rinse thoroughly and shampoo again.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel results:\u003c\/strong\u003e Mix at least 5g Color Lab with 1g colour to soften intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for salon and freelance hairdressers, this versatile magenta hair colour offers creative flexibility with a soft, silky finish.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Velvet Magenta","offer_id":54909332390211,"sku":"234MAG","price":4.25,"currency_code":"GBP","in_stock":true},{"title":"Astral Purple","offer_id":54909409132867,"sku":"234PUR","price":4.25,"currency_code":"GBP","in_stock":true},{"title":"Pop Pink","offer_id":54909514973507,"sku":"234PIN","price":4.25,"currency_code":"GBP","in_stock":true},{"title":"Bright Yellow","offer_id":54909523198275,"sku":"234YEL","price":4.25,"currency_code":"GBP","in_stock":true},{"title":"Radiant Red","offer_id":54909528703299,"sku":"234DRED","price":4.25,"currency_code":"GBP","in_stock":true},{"title":"Ocean Blue","offer_id":54909536272707,"sku":"234TBLU","price":4.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/APDCC.jpg?v=1791984936","url":"https:\/\/www.astonandfincher.co.uk\/products\/alfaparf-pigments-direct-colour-cream-90ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}