{"product_id":"american-crew-forming-pre-styling-cleanser-shampoo-250ml","title":"American Crew Forming Pre-Styling Cleanser Shampoo 250ml","description":"\u003cp\u003eAmerican Crew Forming Pre-Styling Cleanser Shampoo 250ml is designed specifically for men with curly or textured hair. This pre-styling cleanser hydrates and enhances natural curl patterns while helping reduce frizz and flyaways. The inclusion of jojoba oil adds a natural shine and softness without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDefines and enhances curls while taming frizz for better styling control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates and softens with a vegan, silicone- and paraben-free formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eContains jojoba oil for shine and moisture without residue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBalances the scalp microbiome to support healthy hair growth and condition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves curls more manageable, setting the stage for styling with Forming Cream or other curl-focused products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWet hair thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMassage a small amount into the hair and scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse well.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFollow with American Crew Forming Cream or your preferred styling product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for salon or barbershop use, this pre-styling shampoo offers a clean foundation for achieving defined, frizz-free curls with lasting hold and shape.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":53385447932227,"sku":"06369","price":9.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/06369_a26e5314-eba0-4c30-aeda-3229e050ed1f.jpg?v=1778498597","url":"https:\/\/www.astonandfincher.co.uk\/products\/american-crew-forming-pre-styling-cleanser-shampoo-250ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}