{"product_id":"color-wow-color-security-shampoo-for-all-colour-treated-hair-250ml","title":"COLOR WOW Color Security Shampoo 250ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n    \u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"TPCHAC4\"\u003e\n        \u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n            \u003cp\u003e\n                \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePROBLEM:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMost shampoos are loaded with unnecessary additives like silicones, conditioning agents and pearlising agents that have \u003cb\u003enothing to do with cleansing\u003c\/b\u003e and do not easily rinse off. Because shampoo is the only product that is massaged into the scalp, \u003cb\u003eit should never contain ingredients that are engineered to stay behind.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThese ingredients, that cling to hair and scalp can:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDull hair\u003c\/li\u003e\n\u003cli\u003eWeigh down hair\u003c\/li\u003e\n\u003cli\u003eWorst of all – build up, clog follicles and impede new hair growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSOLUTION:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCOLOR WOW Color Security Shampoo delivers the ultimate dream clean because it is uniquely formulated without any typical film-forming ingredients that stick to the hair and scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eONE SHAMPOO FOR EVERY HAIR TYPE AND TEXTURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula is gentle as water on the cuticle\u003c\/li\u003e\n\u003cli\u003eKeeps colour looking first-day fresh because it rinses clean and removes build up\u003c\/li\u003e\n\u003cli\u003eUnique anti-thinning formula leaves nothing behind to block follicles and impede new hair growth\u003c\/li\u003e\n\u003cli\u003eIdeal for extensions because it is silicone-free and does not contain conditioners, so it won’t cause bonds to slip\u003c\/li\u003e\n\u003cli\u003eKeratin safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e apply a coin size amount to wet hair and massage into lather then rinse. Follow with COLOR WOW Security Conditioner and style as usual.\u003c\/p\u003e\n            \n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":52777761374531,"sku":"87701","price":13.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/87701-4_0220428a-360f-4963-8e54-bbe5d4daf980.jpg?v=1778497399","url":"https:\/\/www.astonandfincher.co.uk\/products\/color-wow-color-security-shampoo-for-all-colour-treated-hair-250ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}