{"product_id":"iq-icy-blonde-hair-mask-250ml","title":"iQ Icy Blonde Hair Mask 250ml","description":"\u003cp\u003eMaintaining bright, cool blonde tones requires both effective toning and ongoing care. iQ Icy Blonde Mask has been developed to help preserve clean, icy blonde results while improving the condition and manageability of lightened hair.\u003c\/p\u003e\n\u003cp\u003eThis intensive conditioning treatment helps neutralise unwanted brassy tones, supporting cooler, ash-toned blonde and grey results. Formulated with black pigments, conditioning botanicals and rice protein, it helps tone and strengthen the hair while improving softness and manageability.\u003c\/p\u003e\n\u003cp\u003eIdeal for use between salon visits, iQ Icy Blonde Mask helps maintain brightness, shine and a cooler-looking finish. It is suitable for blonde, highlighted and grey hair where unwanted warmth needs to be reduced while supporting a conditioned, healthy-looking result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear gloves, apply to towel-dried hair. Leave on between 1–3 minutes, or for more intense results leave for 5–10 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise unwanted brassy and warm tones\u003c\/li\u003e\n\u003cli\u003eSupports cool, ash-toned blonde and grey results\u003c\/li\u003e\n\u003cli\u003eContains black pigments for effective toning performance\u003c\/li\u003e\n\u003cli\u003eEnriched with conditioning botanicals and rice protein\u003c\/li\u003e\n\u003cli\u003eHelps strengthen, soften and improve manageability\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining brightness between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free: Yes\u003c\/li\u003e\n\u003cli\u003eParaben Free: Yes\u003c\/li\u003e\n\u003cli\u003eSilicone Free: Yes\u003c\/li\u003e\n\u003cli\u003eVegan Friendly: Yes\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours\u003c\/li\u003e\n\u003cli\u003epH: 3.5–5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54597208179011,"sku":"05004","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05004.jpg?v=1782821319","url":"https:\/\/www.astonandfincher.co.uk\/products\/iq-icy-blonde-hair-mask-250ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}