{"product_id":"iq-icy-blonde-hair-mask-950ml","title":"iQ Icy Blonde Hair Mask 950ml","description":"\u003cp\u003eMaintaining clean, cool blonde tones between salon appointments requires both effective toning and ongoing care. iQ Icy Blonde Mask has been developed to help salons preserve bright, icy results while improving the condition and manageability of lightened hair.\u003c\/p\u003e\n\u003cp\u003eThis nourishing treatment combines brass-neutralising black pigments with conditioning botanicals and rice protein to help counteract unwanted warm tones while supporting stronger, healthier-looking hair. The rich conditioning formula helps improve softness, smoothness and shine, leaving the hair feeling refreshed and more manageable after use.\u003c\/p\u003e\n\u003cp\u003eIdeal for natural, highlighted and colour-treated blonde or grey hair, iQ Icy Blonde Mask helps maintain cool, ash-toned results between colour services. Presented in a professional 950ml salon size, it is perfect for regular backwash use and works alongside iQ Icy Blonde Shampoo as part of a complete blonde maintenance routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear gloves and apply to towel-dried hair. Leave on between 1–3 minutes, or for more intense results leave for 5–10 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrass-neutralising mask for blonde, highlighted and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain cool, ash-toned blonde results\u003c\/li\u003e\n\u003cli\u003eContains black pigments to counteract unwanted warmth\u003c\/li\u003e\n\u003cli\u003eEnriched with conditioning botanicals and rice protein\u003c\/li\u003e\n\u003cli\u003eHelps strengthen, soften and improve manageability\u003c\/li\u003e\n\u003cli\u003eProfessional 950ml size ideal for salon backwash use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free: Yes\u003c\/li\u003e\n\u003cli\u003eParaben Free: Yes\u003c\/li\u003e\n\u003cli\u003eSilicone Free: Yes\u003c\/li\u003e\n\u003cli\u003eVegan Friendly: Yes\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours\u003c\/li\u003e\n\u003cli\u003epH: 3.5–5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54617465815363,"sku":"05031","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05031.jpg?v=1783504801","url":"https:\/\/www.astonandfincher.co.uk\/products\/iq-icy-blonde-hair-mask-950ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}