{"product_id":"iq-icy-blonde-hair-shampoo-1-litre","title":"iQ Icy Blonde Hair Shampoo 1 Litre","description":"\u003cp\u003eMaintaining clean, bright blonde tones between colour services can be challenging as unwanted yellow and orange tones begin to appear. iQ Icy Blonde Shampoo has been developed to help salons maintain cooler-looking blonde and grey hair while providing gentle cleansing and care.\u003c\/p\u003e\n\u003cp\u003eFormulated with violet pigments, this brass-neutralising shampoo helps counteract unwanted warm tones to support brighter, cleaner blonde results. Suitable for natural, highlighted, colour-treated blonde and grey hair, it helps refresh the appearance of the hair while maintaining softness, shine and manageability.\u003c\/p\u003e\n\u003cp\u003eThe nourishing formula cleanses effectively without compromising condition, while the sweet vanilla fudge fragrance enhances the salon experience. Presented in a professional litre size, iQ Icy Blonde Shampoo is ideal for regular backwash use and forms an essential part of a complete blonde maintenance routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear gloves and apply to damp hair. Leave on for between 1–3 minutes and rinse thoroughly. Once you achieve the desired colour, alternate with another shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrass-neutralising shampoo for blonde, highlighted and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps counteract unwanted yellow and orange tones\u003c\/li\u003e\n\u003cli\u003eSupports brighter, cleaner and cooler-looking blonde results\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and colour-treated blonde hair\u003c\/li\u003e\n\u003cli\u003eGentle cleansing formula that helps maintain softness and shine\u003c\/li\u003e\n\u003cli\u003eProfessional litre size ideal for salon backwash use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free: Yes\u003c\/li\u003e\n\u003cli\u003eParaben Free: Yes\u003c\/li\u003e\n\u003cli\u003eSilicone Free: No\u003c\/li\u003e\n\u003cli\u003eVegan Friendly: Yes\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours\u003c\/li\u003e\n\u003cli\u003epH: 5.5–6.5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54617497502019,"sku":"05030","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05030.jpg?v=1783505046","url":"https:\/\/www.astonandfincher.co.uk\/products\/iq-icy-blonde-hair-shampoo-1-litre","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}