{"product_id":"iq-icy-blonde-hair-shampoo-300ml","title":"iQ Icy Blonde Hair Shampoo 300ml","description":"\u003cp\u003eMaintaining bright, cool blonde tones between salon appointments requires targeted care that helps neutralise unwanted warmth without compromising hair condition. iQ Icy Blonde Hair Shampoo has been developed to help salons and clients preserve clean, icy blonde results while gently cleansing the hair.\u003c\/p\u003e\n\u003cp\u003eThis nourishing brass-neutralising formula helps counteract yellow and orange tones that can develop in natural, highlighted and colour-treated blonde or grey hair. The gentle cleansing action removes impurities while supporting a brighter, cooler-looking finish.\u003c\/p\u003e\n\u003cp\u003eSuitable for professional blonde maintenance routines, iQ Icy Blonde Hair Shampoo helps enhance shine, softness and tone between salon visits. Finished with a sweet vanilla fudge fragrance, it delivers an enjoyable aftercare experience while helping to maintain fresh, cool blonde results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear gloves, apply to damp hair. Leave on for between 1–3 minutes and rinse thoroughly. Once you achieve the desired colour, alternate with another shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrass-neutralising shampoo for blonde, highlighted and grey hair\u003c\/li\u003e\n\u003cli\u003eHelps counteract unwanted yellow and orange tones\u003c\/li\u003e\n\u003cli\u003eSupports brighter, cleaner and cooler-looking blonde results\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and colour-treated blonde hair\u003c\/li\u003e\n\u003cli\u003eNourishing formula helps maintain softness and shine\u003c\/li\u003e\n\u003cli\u003eSweet vanilla fudge fragrance for an enhanced user experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulphate Free: Yes\u003c\/li\u003e\n\u003cli\u003eParaben Free: Yes\u003c\/li\u003e\n\u003cli\u003eSilicone Free: No\u003c\/li\u003e\n\u003cli\u003eVegan Friendly: Yes\u003c\/li\u003e\n\u003cli\u003eColour Safe: Designed for natural and colour-treated blonde and grey hair. Not recommended for other hair colours\u003c\/li\u003e\n\u003cli\u003epH: 5.5–6.5\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"iQ","offers":[{"title":"Default Title","offer_id":54597205655875,"sku":"05003","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/05003.jpg?v=1782821063","url":"https:\/\/www.astonandfincher.co.uk\/products\/iq-icy-blonde-hair-shampoo-300ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}