{"product_id":"loreal-professionnel-dia-color-60ml","title":"L'Oréal Professionnel Dia Color 60ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eL'Oréal Professionnel Dia Color 60ml is a game-changer in demi-permanent hair gloss. Specially designed for professional and freelance hairdressers, this ammonia-free formula delivers an exquisite blend of naturalness and efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 70% grey coverage\u003c\/strong\u003e for natural, seamless results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3x shinier hair\u003c\/strong\u003e for enhanced vibrancy and radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable, intermixable palette\u003c\/strong\u003e ranging from cool blondes to warm brunettes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free formula\u003c\/strong\u003e that lifts up to 1 level while being gentle on hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy texture\u003c\/strong\u003e for smooth mixing, precise application, and easy rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloper Pro Tips:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e6-vol\u003c\/strong\u003e: Achieve soft, tone-on-tone colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-vol\u003c\/strong\u003e: Ideal for standard colour refreshes and maintenance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15-vol\u003c\/strong\u003e: Best for strong colour deposits, grey blending, and up to 1 level of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation\u003c\/strong\u003e: Mix Dia Color cream with Diactivateur Developer in a 1:1.5 ratio. Blend thoroughly for a smooth consistency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply to dry, unwashed hair with a brush or bottle. 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