{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-500ml","title":"L'Oréal Professionnel Série Expert Keratin Alpha Sleek Hair Mask 500ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Hair Mask 500ml is a professional smoothing treatment created for salon environments where larger formats are required for frequent use. Developed with Keratin-Alpha shapers and amino-acid chains, this advanced formula works to smooth the hair fibre while improving softness, shine and manageability.\u003c\/p\u003e\n\u003cp\u003eThe rich, sensorial mask helps tame frizz-prone hair and reduce unwanted volume, leaving hair feeling noticeably smoother after each treatment. When used as part of the complete Keratin Alpha Sleek routine, it helps reprogramme the hair fibre for up to two weeks of frizz control, making daily styling quicker and more efficient for professionals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional smoothing hair mask with Keratin-Alpha shapers and amino-acid chains\u003c\/li\u003e\n\u003cli\u003eHelps reduce visible frizz and control unwanted volume\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and softens the hair fibre\u003c\/li\u003e\n\u003cli\u003eLeaves hair smoother, shinier and easier to style\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage while reinforcing keratin\u003c\/li\u003e\n\u003cli\u003eDelivers instant shine that can last up to 5 days\u003c\/li\u003e\n\u003cli\u003eArtificial colourant-free and alcohol-free formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, apply evenly to clean, wet hair\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends, focusing on areas prone to frizz and volume\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes to allow the formula to smooth and hydrate the hair fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe 500ml format is ideal for professional backwash services or regular in-salon treatments, providing a convenient larger size for hairdressers and stylists working with multiple clients.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376085586243,"sku":"35667","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35667_8d6c41d5-e0fd-4314-91d0-5e43cd0466d5.jpg?v=1778498773","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-500ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}