{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-serum-50ml","title":"L'Oréal Professionnel Série Expert Keratin Alpha Sleek Mirror Sleek Serum 50ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Mirror Sleek Serum 50ml is a professional heat-activated smoothing serum designed to deliver sleek, glossy and frizz-controlled results for salon styling. Formulated with 5% Keratin Sealer technology, this advanced leave-in treatment helps seal the hair’s keratin structure, improving smoothness while controlling unwanted volume.\u003c\/p\u003e\n\u003cp\u003eThe lightweight professional serum provides instant shine that can last up to five days while protecting hair from humidity and heat styling tools up to 230°C. When used as part of the complete Keratin Alpha Sleek routine, it helps reprogramme hair for up to two weeks of frizz control, allowing stylists to create smooth, polished styles more efficiently.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional smoothing serum with 5% Keratin Sealer technology\u003c\/li\u003e\n\u003cli\u003eHeat-activated formula for sleek, long-lasting results\u003c\/li\u003e\n\u003cli\u003eHelps control frizz and unwanted volume\u003c\/li\u003e\n\u003cli\u003eDelivers high-gloss shine that can last up to 5 days\u003c\/li\u003e\n\u003cli\u003eProvides humidity protection up to 80%\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C for safer styling\u003c\/li\u003e\n\u003cli\u003eArtificial colourant-free and alcohol-free formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eApply to washed, towel-dried hair\u003c\/li\u003e\n\u003cli\u003eSpray 2–4 pumps into hands for fine to medium hair, or 6–8 pumps for thicker hair\u003c\/li\u003e\n\u003cli\u003eRub hands together and distribute evenly through mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eDo not rinse\u003c\/li\u003e\n\u003cli\u003eBlow-dry to activate the formula\u003c\/li\u003e\n\u003cli\u003eUse a straightening iron for longer-lasting smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for professional hairdressers and stylists, this serum helps create smooth, mirror-like finishes while protecting hair during heat styling.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376085258563,"sku":"35664","price":14.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35664_7175ff73-a18a-4ba4-afe5-65be5f01a301.jpg?v=1778498766","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-serum-50ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}