{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-1500ml","title":"L'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo 1500ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo 1500ml is a professional sulfate-free shampoo designed for salon backwash services, helping stylists smooth, strengthen and control frizz-prone hair during cleansing. Formulated with Keratin Sleeker technology and amino-acid chains, this advanced professional shampoo gently purifies the hair fibre while reinforcing keratin to improve manageability, softness and shine.\u003c\/p\u003e\n\u003cp\u003eIts luxurious ultra-creamy texture works to reshape the hair’s keratin structure and reduce unwanted volume, allowing hairdressers and stylists to create sleek, controlled looks more efficiently during professional services. When used as part of the full Keratin Alpha Sleek routine, the system helps reprogramme hair for up to two weeks of frizz control while maintaining smoothness and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free professional shampoo that gently cleanses the hair fibre\u003c\/li\u003e\n\u003cli\u003eFormulated with Keratin Sleeker technology and amino-acid chains\u003c\/li\u003e\n\u003cli\u003eHelps smooth hair and control frizz and unwanted volume\u003c\/li\u003e\n\u003cli\u003eImproves softness and shine from the first use\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage while reinforcing keratin\u003c\/li\u003e\n\u003cli\u003eReduces styling time and enhances manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair at the backwash\u003c\/li\u003e\n\u003cli\u003eGently massage into the scalp and lengths to create a rich lather\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends to begin smoothing the fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for optimal cleansing and smoothing results\u003c\/li\u003e\n\u003cli\u003eFollow with Keratin Alpha Sleek treatment or mask for enhanced frizz control and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe generous 1500ml format is ideal for busy salon backwash stations, ensuring consistent professional results while supporting high-volume salon use.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376086077763,"sku":"35665","price":21.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35665_f1b49915-c60b-49dc-b207-33016631e68e.jpg?v=1778498822","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-1500ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}