{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-300ml","title":"L'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo 300ml is a professional sulfate-free shampoo designed to smooth, strengthen and control frizz-prone hair. Formulated with Keratin Sleeker technology and amino-acid chains, this advanced salon shampoo gently cleanses while reinforcing the hair fibre, helping hair feel smoother, softer and easier to style.\u003c\/p\u003e\n\u003cp\u003eWith its luxurious ultra-creamy texture, the formula works to reshape hair keratin and control unwanted volume, allowing stylists to achieve sleek, polished looks with greater ease. When used as part of the complete Keratin Alpha Sleek routine, the system helps reprogramme hair for up to two weeks of frizz control while improving manageability and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free professional shampoo that gently cleanses the hair fibre\u003c\/li\u003e\n\u003cli\u003eFormulated with Keratin Sleeker technology and amino-acid chains\u003c\/li\u003e\n\u003cli\u003eHelps smooth hair and control frizz and unwanted volume\u003c\/li\u003e\n\u003cli\u003eImproves softness and shine from the first use\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage while reinforcing keratin\u003c\/li\u003e\n\u003cli\u003eReduces styling time and enhances manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair at the backwash\u003c\/li\u003e\n\u003cli\u003eGently massage into the scalp and lengths to create a rich lather\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends to begin smoothing the fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for optimal cleansing and smoothing results\u003c\/li\u003e\n\u003cli\u003eFollow with Keratin Alpha Sleek treatment or mask for enhanced frizz control and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for professional hairdressers and stylists, this smoothing shampoo helps create sleek, controlled styles with long-lasting softness and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376085225795,"sku":"35662","price":13.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35662_2a172dab-8869-4a67-b37f-ed1df9a63f1f.jpg?v=1778498770","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-300ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}