{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-refill-1-litre","title":"L'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo Refill 1 Litre","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo Refill 1 Litre is a professional sulfate-free shampoo designed for salon backwash stations, helping hairdressers and stylists achieve smooth, manageable results during every wash service. Enriched with Keratin Sleeker technology and amino-acid chains, this professional cleansing formula helps reinforce the hair fibre while gently removing impurities.\u003c\/p\u003e\n\u003cp\u003eThe ultra-creamy texture works to reshape the hair’s keratin structure, smoothing the fibre while helping to control unwanted volume and frizz. Hair feels softer, shinier and easier to style from the first use. When used as part of the full Keratin Alpha Sleek routine, the system helps reprogramme hair for up to two weeks of frizz control while maintaining smoothness and salon-quality shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free professional shampoo that gently cleanses the hair fibre\u003c\/li\u003e\n\u003cli\u003eFormulated with Keratin Sleeker technology and amino-acid chains\u003c\/li\u003e\n\u003cli\u003eHelps smooth hair and control frizz and unwanted volume\u003c\/li\u003e\n\u003cli\u003eImproves softness and shine from the first use\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage while reinforcing keratin\u003c\/li\u003e\n\u003cli\u003eReduces styling time and enhances manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly to wet hair at the backwash\u003c\/li\u003e\n\u003cli\u003eGently massage into the scalp and lengths to create a rich lather\u003c\/li\u003e\n\u003cli\u003eDistribute through mid-lengths and ends to begin smoothing the fibre\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for optimal cleansing and smoothing results\u003c\/li\u003e\n\u003cli\u003eFollow with Keratin Alpha Sleek treatment or mask for enhanced frizz control and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe practical 1 litre refill format is designed to support professional backwash environments, allowing salons to replenish bottles efficiently while maintaining consistent professional performance.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376085422403,"sku":"35666","price":15.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35666.jpg?v=1778498771","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-refill-1-litre","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}