{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-smooth-transformer-200ml","title":"L'Oréal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer 200ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Smooth Transformer 200ml is a professional smoothing treatment designed to transform frizz-prone, unruly hair into smoother, more manageable styles. Formulated with Keratin-Alpha shapers and amino-acid chains, this advanced salon treatment works deep within the hair fibre to improve discipline, control unwanted volume and enhance overall smoothness.\u003c\/p\u003e\n\u003cp\u003eThis progressive smoothing treatment helps reprogramme the hair structure with continued use, delivering up to five times more smoothness and significantly reducing frizz. When used as part of the complete Keratin Alpha Sleek routine, it helps provide up to two weeks of frizz control while making daily styling quicker and more efficient for professional stylists.\u003c\/p\u003e\n\u003cp\u003eThe rich treatment formula leaves hair noticeably softer, shinier and easier to manage, with improved styling control and enhanced shine after each application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional smoothing treatment with Keratin-Alpha shapers and amino-acid chains\u003c\/li\u003e\n\u003cli\u003eHelps reduce visible frizz and control unwanted volume\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and softens the hair fibre\u003c\/li\u003e\n\u003cli\u003eLeaves hair smoother, shinier and easier to style\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage while reinforcing keratin\u003c\/li\u003e\n\u003cli\u003eDelivers instant shine that can last up to 5 days\u003c\/li\u003e\n\u003cli\u003eArtificial colourant-free and alcohol-free formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use\u003c\/li\u003e\n\u003cli\u003eUse once a week after shampooing\u003c\/li\u003e\n\u003cli\u003eSection hair into two parts and apply evenly from lengths to ends\u003c\/li\u003e\n\u003cli\u003eUse approximately 30–50g depending on hair thickness and length\u003c\/li\u003e\n\u003cli\u003eLeave on for 10–15 minutes, then rinse thoroughly\u003c\/li\u003e\n\u003cli\u003eBlow-dry hair completely and use a flat iron to activate the smoothing technology\u003c\/li\u003e\n\u003cli\u003eComplete the routine with Keratin Alpha Sleek Serum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe rich treatment formula leaves hair noticeably softer, shinier and easier to manage, with improved styling control and enhanced shine after each application.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":54376085356867,"sku":"35668","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/35668_8b22be2b-23cf-4456-b3d8-9a37a0f33d67.jpg?v=1778498775","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-smooth-transformer-200ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}