{"product_id":"loreal-professionnel-serie-expert-vitamino-color-spectrum-purple-shampoo-300ml","title":"L'Oréal Professionnel Série Expert Vitamino Color Spectrum Purple Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Vitamino Color Spectrum Purple Shampoo is a professional-grade neutralising shampoo designed to eliminate unwanted yellow undertones in blonde hair. Infused with tailored purple dyes and nourishing agents, this shampoo enhances blonde tones while locking in day 1 colour vibrancy for up to 100 days¹. The result is radiant, well-balanced blonde hair with incredible shine and vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow undertones for a flawless blonde finish\u003c\/li\u003e\n\u003cli\u003eLocks in rich, vibrant colour and preserves brightness across all 5 colour dimensions²\u003c\/li\u003e\n\u003cli\u003eDelivers ultra-glass shine, enhanced saturation, and optimal tone correction\u003c\/li\u003e\n\u003cli\u003eCleanses hair while leaving it nourished, stronger, and healthier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBegin using two weeks after a salon visit, alternating with Vitamino Color Spectrum non-tinted shampoo.\u003c\/li\u003e\n\u003cli\u003eApply evenly to wet hair and emulsify.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2-5 minutes depending on the tone and desired degree of neutralisation.\u003c\/li\u003e\n\u003cli\u003eCheck that yellow undertones are neutralised, then rinse thoroughly until all dyes are removed.\u003c\/li\u003e\n\u003cli\u003eFollow with Vitamino Color Spectrum deep conditioner or mask and Glass Shine Serum for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e Use purple shampoo for blonde hair, blue shampoo for light brown hair, and green shampoo for dark brown hair to maintain perfect colour balance.\u003c\/p\u003e\n\u003cp\u003eTransform blonde hair with this advanced purple shampoo, designed to keep hair vibrant, shiny, and perfectly toned.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":52778164584771,"sku":"09965","price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/09965_079f3ebf-3536-4d5e-9b8c-117ae793fabf.jpg?v=1778498497","url":"https:\/\/www.astonandfincher.co.uk\/products\/loreal-professionnel-serie-expert-vitamino-color-spectrum-purple-shampoo-300ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}