{"product_id":"milkshake-icy-blond-shampoo-300ml","title":"Milk_Shake Icy Blond Shampoo 300ml","description":"\u003cp\u003eMilk_Shake Icy Blond Shampoo is a specialised toning shampoo designed to counteract unwanted yellow and orange tones in blonde or lightened hair. Formulated with unique black pigments, it enhances cool, ash-blonde shades while gently cleansing the hair. For a more intense toning effect, the shampoo can be left in for a few extra minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralises yellow \u0026amp; orange tones:\u003c\/strong\u003e Ideal for blonde and lightened hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances cool ash tones:\u003c\/strong\u003e Leaves hair with a fresh, icy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle cleansing:\u003c\/strong\u003e Effectively removes impurities while preserving hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable toning:\u003c\/strong\u003e Leave in for longer for a more intense result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with Icy Blond Conditioner:\u003c\/strong\u003e For optimal tone maintenance and nourishment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply evenly over damp hair and lather.\u003c\/li\u003e\n\u003cli\u003eLeave in for a few minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor a stronger effect, leave in for a few more minutes before rinsing.\u003c\/li\u003e\n\u003cli\u003eFollow with Milk_Shake Icy Blond Conditioner for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e The black pigments in Icy Blond Shampoo can produce a very intense result on porous hair. Once the desired tone is achieved, alternate with a different shampoo to maintain the effect.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":53277372678467,"sku":"40402","price":11.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/40402_fe01fc2c-1cdb-40f5-b8e7-010a825bde4c.jpg?v=1778498467","url":"https:\/\/www.astonandfincher.co.uk\/products\/milkshake-icy-blond-shampoo-300ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}