{"product_id":"nxt-demi","title":"NXT Demi-Permanent Hair Colour 100ml","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" id=\"\" data-element=\"inner\" data-pb-style=\"AT4ISWV\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eNXT Demi-Permanent Hair Colours are ideal for clients wanting a temporary change, experimenting with a new shade before they take the permanent plunge or looking to add a gorgeous gloss to their locks. Unlike true ‘semis’ this mildly demi-permanent range has a gradual fade that lasts between 18 and 24 washes, which gives you the confidence that your clients’ salon results will last until the next appointment.\u003c\/p\u003e\n\u003cp\u003eFree-from Ammonia and Parabens, NXT mildly oxidising Demi Permanent Colour are gentle on the hair enabling you to use them during a colour correction service or straight after perming or straightening the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe benefits of using NXT Demi-Permanent Hair Colour:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003egives up to 50% coverage and 70% blend on white hair\u003c\/li\u003e\n\u003cli\u003eeffective and affordable\u003c\/li\u003e\n\u003cli\u003elasts between 18 - 24 washes\u003c\/li\u003e\n\u003cli\u003eadds shine to virgin hair\u003c\/li\u003e\n\u003cli\u003eammonia free\u003c\/li\u003e\n\u003cli\u003eFree from parabens\u003c\/li\u003e\n\u003cli\u003evegan friendly\u003c\/li\u003e\n\u003cli\u003eperfect for toning lightened, bleached or natural hair\u003c\/li\u003e\n\u003cli\u003e39 shades available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA mixture of small and medium colour molecules penetrate the cuticle and in part the cortex and oxidise it. As the chemical reactions occur close to the surface in the cuticle, light-reflecting particles create a high shine finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose NXT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNXT is the most attractive hair colour brand within the industry and has an extensive portfolio of colouring products for the hairdresser that wants to offer strictly professional, uncomplicated, best possible colouring services at an affordable price. NXT has a fully intermixable product range all perfectly priced to meet your budget. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"NXT","offers":[{"title":"1-0 Black","offer_id":52777185673539,"sku":"80410","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"3-0 Dark Brown","offer_id":52777185706307,"sku":"80430","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"4-0 Medium Brown","offer_id":52777185739075,"sku":"80440","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"4-75 Medium Rich Brown","offer_id":52777185771843,"sku":"804452","price":6.25,"currency_code":"GBP","in_stock":false},{"title":"5-0 Light Brown","offer_id":52777185804611,"sku":"80450","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"5-2 Light Violet Brown","offer_id":52777185837379,"sku":"80452","price":6.35,"currency_code":"GBP","in_stock":true},{"title":"5-3 Light Golden 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