{"product_id":"olaplex-no-4p-blonde-enhancer-toning-shampoo-250ml","title":"Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml","description":"\u003cp\u003eOlaplex No.4P Blonde Enhancer Toning Shampoo 250ml is a highly concentrated purple shampoo designed to neutralise unwanted yellow tones and brassiness in blonde, lightened, and grey hair. Powered by Olaplex’s patented bond-building technology, this advanced formula helps repair everyday damage while strengthening hair bonds to support healthier, more resilient hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for professional and freelance hairdressers, stylists, and salon retail, this toning shampoo gently cleanses while brightening colour and enhancing shine. The ultra-pigmented violet formula helps even out tone while maintaining hydration and softness, leaving hair visibly brighter, smoother, and more manageable after just one wash.\u003c\/p\u003e\n\u003cp\u003eSuitable for straight, wavy, curly, and coily hair types across all textures and porosity levels, it delivers salon-quality toning results without stripping moisture or compromising colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens blonde, lightened, and grey hair while enhancing shine\u003c\/li\u003e\n\u003cli\u003eNeutralises unwanted yellow tones and brassiness\u003c\/li\u003e\n\u003cli\u003eRepairs everyday damage and helps defend against future breakage\u003c\/li\u003e\n\u003cli\u003eStrengthens and reinforces hair bonds for more resilient hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli\u003eDermatologist tested, vegan, colour-safe, and suitable for chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDispense a small amount and emulsify in the hands\u003c\/li\u003e\n\u003cli\u003eApply to wet hair\u003c\/li\u003e\n\u003cli\u003eLather thoroughly\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes depending on desired toning result\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe highly concentrated formula means a little goes a long way, with the 250ml bottle delivering up to 100 applications, making it ideal for both professional salon use and retail.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52778019258691,"sku":"45472","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/45472-4_523b475f-383a-4986-91b2-8f4d2461eedd.jpg?v=1778497929","url":"https:\/\/www.astonandfincher.co.uk\/products\/olaplex-no-4p-blonde-enhancer-toning-shampoo-250ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}