{"product_id":"olaplex-no4p-blonde-enhancer-toning-shampoo-1-litre","title":"Olaplex No.4P Blonde Enhancer Toning Shampoo 1 Litre","description":"\u003cp\u003eOlaplex No.4P Blonde Enhancer Toning Shampoo 1 Litre is a highly concentrated purple toning shampoo designed for professional salon backwash use. Powered by Olaplex’s patented bond-building technology, this advanced formula helps repair everyday hair damage while strengthening weakened hair bonds to improve resilience and overall hair health.\u003c\/p\u003e\n\u003cp\u003eIdeal for professional and freelance hairdressers, stylists, and colour technicians, this ultra-pigmented violet shampoo neutralises unwanted yellow tones and brassiness in blonde, lightened, and grey hair. The hydrating lather gently cleanses the hair and scalp while enhancing brightness, softness, and shine, leaving hair visibly brighter, smoother, and more evenly toned after just one wash.\u003c\/p\u003e\n\u003cp\u003eSuitable for straight, wavy, curly, and coily hair types across all textures and porosity levels, it delivers salon-quality toning results without stripping moisture or affecting colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens blonde, lightened, and grey hair while enhancing shine\u003c\/li\u003e\n\u003cli\u003eNeutralises unwanted yellow tones and brassiness\u003c\/li\u003e\n\u003cli\u003eRepairs everyday damage and helps defend against future breakage\u003c\/li\u003e\n\u003cli\u003eStrengthens and reinforces hair bonds for more resilient hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli\u003eDermatologist tested, vegan, colour-safe, and suitable for chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDispense a small amount and emulsify in the hands\u003c\/li\u003e\n\u003cli\u003eApply to wet hair\u003c\/li\u003e\n\u003cli\u003eLather thoroughly\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes depending on desired toning result\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe highly concentrated formula means a little goes a long way, with the 1 litre bottle delivering up to 400 applications, making it ideal for busy salon backwash stations.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52778112811331,"sku":"33593","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/33593_1e5aaff1-f0ec-4a70-acef-7bcc29244253.jpg?v=1778498211","url":"https:\/\/www.astonandfincher.co.uk\/products\/olaplex-no4p-blonde-enhancer-toning-shampoo-1-litre","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}