{"product_id":"redken-color-extend-blondage-purple-toning-shampoo-300ml","title":"Redken Color Extend Blondage Purple Toning Shampoo 300ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eRedken Color Extend Blondage Purple Toning Shampoo 300ml is a salon-quality, colour-correcting shampoo formulated specifically for blonde and highlighted hair. Its advanced toning system uses ultraviolet pigments to combat unwanted yellow and orange tones, restoring a cooler, more vibrant blonde finish.\u003c\/p\u003e\n\u003cp\u003eEnriched with Redken’s Triple Acid Protein complex and salicylic acid, this pH-balanced formula not only neutralises brassiness but also strengthens and reinforces weakened hair fibres. The result is visibly brighter, cooler-toned hair with improved strength and resilience—perfect for maintaining that fresh-from-the-salon blonde.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eColour-depositing purple shampoo neutralises brassiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrightens and tones blonde and highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens with Triple Acid Protein complex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epH-balanced to maintain hair health and tone longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for in-salon use on blonde, silver, or lightened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWearing suitable gloves, apply to wet hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLather and rinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRepeat if necessary\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor enhanced results, leave the second lather on for 3–5 minutes before rinsing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for frequent use in salon environments, this 300ml size provides efficient brass-neutralising care for professionals working with blonde clients.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":53721856639299,"sku":"77062","price":13.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/77062_1_3582a61c-1c8f-4e97-9d2f-0e25828d82b9.jpg?v=1778498700","url":"https:\/\/www.astonandfincher.co.uk\/products\/redken-color-extend-blondage-purple-toning-shampoo-300ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}