{"product_id":"wella-professionals-perform-neutraliser-cream-for-curling-1000ml","title":"Wella Professionals Perform Neutraliser Cream For Curling 1000ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWella Professionals Perform Neutraliser Cream For Curling 1000ml is the essential finishing step in Wella's permanent straightening service. Formulated for coloured or sensitised hair, this cream neutraliser locks in straightened styles while protecting hair strength and leaving a sleek, silky feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Results:\u003c\/strong\u003e Delivers long-lasting straight hair with smooth, manageable texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for Curly or Unruly Hair:\u003c\/strong\u003e Perfect for clients seeking frizz control and straightness that lasts up to six months or until regrowth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Helps maintain hair integrity and resilience throughout the chemical process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Hair feels smooth and natural after straightening, without stiffness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSalon-Exclusive Performance:\u003c\/strong\u003e Trusted by professional and freelance stylists for consistent, high-quality results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply straightening cream section by section and comb hair straight. Let develop\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEmulsify and rinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlow-dry hair fully using a brush, then flat iron to straighten\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply neutraliser cream and develop for 10 minutes, ensuring hair stays straight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse and complete with post-treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis professional-grade neutraliser cream supports flawless straightening results while preserving hair’s natural look and feel. Designed for salon and mobile stylists who demand reliability and exceptional performance for every client.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721865683267,"sku":"01673","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01673_b3ed53e0-cf91-4dd6-bcbb-0868b136954d.jpg?v=1778498646","url":"https:\/\/www.astonandfincher.co.uk\/products\/wella-professionals-perform-neutraliser-cream-for-curling-1000ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}