{"product_id":"wella-professionals-perform-permanent-straightening-cream-for-coloured-hair-200ml","title":"Wella Professionals Perform Permanent Straightening Cream For Coloured Hair 200ml","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWella Professionals Perform Permanent Straightening Cream for Coloured Hair is specially developed for professional and freelance hairdressers working with colour-treated clients. This advanced formula uses Bond Builder Technology with AHA \u0026amp; betaine to straighten and smooth coloured hair while maintaining its strength, softness and shine.\u003c\/p\u003e\n\u003cp\u003eIdeal for clients with frizzy, curly or unruly hair, this professional-grade cream transforms texture and delivers sleek, touchable results that last for up to six months or until regrowth appears.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Result:\u003c\/strong\u003e Creates lasting smoothness for up to 6 months, even on colour-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Leaves hair feeling silky, sleek and manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Protects the hair structure during the straightening process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTailored for Coloured Hair:\u003c\/strong\u003e Designed to work gently and effectively on chemically treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e Use with Perform Neutraliser and match to hair type after a proper diagnosis\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftening\u003c\/strong\u003e – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinsing\u003c\/strong\u003e – Emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Straighten\u003c\/strong\u003e – Blow-dry the hair fully with a brush, then straighten with tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise\u003c\/strong\u003e – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost Treatment\u003c\/strong\u003e – Finalise the service with Wella Perm Post treatment for stabilisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eAlways diagnose the hair condition before beginning the service and select the correct formula. Perform Straight is available in three variants: N for normal to resistant hair, C for coloured hair, and S for sensitised or highlighted hair. A strand test is recommended before use for best results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721862111555,"sku":"01657","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01657.jpg?v=1778498676","url":"https:\/\/www.astonandfincher.co.uk\/products\/wella-professionals-perform-permanent-straightening-cream-for-coloured-hair-200ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}