{"product_id":"wella-professionals-perform-permanent-straightening-cream-for-normal-hair-200ml","title":"Wella Professionals Perform Permanent Straightening Cream For Normal Hair 200ml","description":"\u003cp\u003eWella Professionals Perform Permanent Straightening Cream for Normal Hair is the go-to choice for professional and freelance hairdressers seeking reliable and lasting results for their clients. Designed for normal to resistant hair types, this premium cream uses advanced Bond Builder Technology with AHA \u0026amp; betaine to achieve sleek, straight styles that feel soft and look radiant.\u003c\/p\u003e\n\u003cp\u003eOffer your clients a transformative texture solution with results that last up to six months or until noticeable regrowth. Perfect for taming frizz, smoothing curls, and delivering manageable, salon-quality straightness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Result:\u003c\/strong\u003e Smooths and straightens hair with long-lasting results that endure up to 6 months\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Leaves hair feeling silky, soft and naturally sleek\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Strengthens and protects hair throughout the straightening process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Normal Hair:\u003c\/strong\u003e Ideal for normal to resistant hair types needing texture control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e To be used with Perform Neutraliser and tailored to each client’s hair type\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftening\u003c\/strong\u003e – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinsing\u003c\/strong\u003e – Emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Straighten\u003c\/strong\u003e – Blow-dry the hair fully with a brush, then straighten with tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise\u003c\/strong\u003e – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost Treatment\u003c\/strong\u003e – Finalise the service with Wella Perm Post treatment for stabilisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eEnsure a full hair diagnosis is performed and a strand test is completed before application. Available in three professional variants: N for normal hair, C for coloured hair, and S for sensitised or highlighted hair. Wella Perform delivers the reliable, professional results your clients expect and deserve.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721866764611,"sku":"01648","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01648.jpg?v=1778498681","url":"https:\/\/www.astonandfincher.co.uk\/products\/wella-professionals-perform-permanent-straightening-cream-for-normal-hair-200ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}