{"product_id":"wella-professionals-perform-permanent-straightening-cream-for-sensitised-hair-200ml","title":"Wella Professionals Perform Permanent Straightening Cream For Sensitised Hair 200ml","description":"\u003cp\u003eWella Professionals Perform Permanent Straightening Cream For Sensitised Hair 200ml is specially formulated for delicate, chemically treated, or highlighted hair (up to 50% highlights). Ideal for professional and freelance stylists, this straightening solution uses Bond Builder Technology with AHA \u0026amp; betaine to achieve sleek, straight results while protecting fragile hair.\u003c\/p\u003e\n\u003cp\u003eCreated for clients with frizzy, curly, or unruly hair who want a lasting texture transformation, this cream delivers a smooth, touchable finish that lasts up to six months or until regrowth appears.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePermanent Straightening Result:\u003c\/strong\u003e Delivers smooth, straight styles with longevity, even on fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, Touchable Finish:\u003c\/strong\u003e Leaves sensitised hair feeling silky and looking healthy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBond Builder Technology:\u003c\/strong\u003e Supports internal hair strength during chemical processing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGentle for Sensitised Hair:\u003c\/strong\u003e Suitable for hair with up to 50% highlights or damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Only:\u003c\/strong\u003e Use with Perform Neutraliser after assessing hair condition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoftening\u003c\/strong\u003e – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRinsing\u003c\/strong\u003e – Emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDry \u0026amp; Straighten\u003c\/strong\u003e – Blow-dry the hair fully with a brush, then straighten with tools.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNeutralise\u003c\/strong\u003e – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePost Treatment\u003c\/strong\u003e – Finalise the service with Wella Perm Post treatment for stabilisation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eA professional diagnosis is essential before application to ensure optimal results and safe use. Perform Straight is available in three targeted variants: N for normal to resistant hair, C for coloured hair, and S for sensitised or highlighted hair. Always conduct a test strand prior to service.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53721681101123,"sku":"01669","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/9620\/0259\/files\/01669_1_1_96f0fdad-e97e-48f2-9f95-0aa95628fe68.jpg?v=1778497198","url":"https:\/\/www.astonandfincher.co.uk\/products\/wella-professionals-perform-permanent-straightening-cream-for-sensitised-hair-200ml","provider":"Aston \u0026 Fincher","version":"1.0","type":"link"}