It’s a 10 - who and how it started
The dynamic founder and CEO of It’s a 10 Haircare is entrepreneur Carolyn Aronson. The success of her brand has been no overnight flash in the pan – Carolyn was a hair stylist and salon owner for 20 years. Her frustration with existing products saw Carolyn develop a user-friendly product that delivered salon-quality results from one bottle. Miracle Leave-In was a winner, and so was born It’s a 10 Haircare.
Her enthusiasm and the quality of the first and following products meant that professional stylists soon picked up on the line and started sharing their secret with their clients. Now a successful, global hair product company with a passionate celebrity and consumer following, It’s a 10 Haircare products are sold in more than 40,000 salons globally. And now it’s available in the UK!
Have a look at the ground-breaking advert the company made to air for the 2017 Superbowl. It was the first independently-owned hair-care brand to buy one of the premium spots in TV advertising, showing how much effort It’s a 10 Haircare put into promoting their products. When you look at the ad, bear in mind a certain president had just been elected… “This ad captures the true diversity within American culture – we are all perfectly imperfect in our own way,” Carolyn said. “I’ve always gone where they don’t go, and there is no better time to push the envelope.”