Valera

Valera wins the 'Best Professional Hairdryer Manufacturer' award for the third year in a row!  Our exclusively-imported dryers have now claimed top spot in 2021, 2022 and 2023 in German salon user tests. Scoring for ease of use, reliability, power and comfort, Valera dryers beat all other brands. Try their winning ways for yourself!

By professionals, for professionals: all Valera products have been manufactured to the highest standard of quality and reliability, designed for precision and to make daily work easier.

Valera’s exclusive Swiss made technology such as the ROTOCORD swivel hinge hairdryer cables, or the TOUCH ME cool nozzle, makes Valera products truly unique and ground breaking, meeting the needs of even the most demanding professional.