VAT Free Explained

In-store events - click here to find your local store 
During our in-store VAT FREE events, you can visit your local store to shop in person, call the store and place an order over the phone or email in your order as usual.

Online events
During our online only VAT FREE events, the discount will only be available by placing orders through the website –

Some of you will ask “Why is there still VAT showing on my invoice?”

By law we have to charge VAT on purchases. There’s no escaping the taxman! But on VAT Free days we discount the value of the VAT from the price of the product. So even though VAT is still showing on your receipt, it is the same as you not paying VAT price at all!

In a nutshell, our VAT Free discount means the total amount payable is the pre-VAT total of your order.

£100 list price item (ex VAT) – 16.66% = £83.33 + 20% VAT = £100.00 (original online list price).

Please note: Next day delivery is not available during VAT Free promotions - orders will be despatched within 3-5 working days. Free delivery excludes large items and equipment.

VAT Free Online - Free Delivery
Please note, during our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100 inc VAT.

The VAT Free discount is available only on special promotion days as displayed on our homepage. Items are subject to availability and while stocks last. The VAT Free discount cannot be used in conjunction with any other promotions, including bulk buy savings, special discounts, multibuy offers, furniture promotions or retrospective discounts. The following are excluded from the VAT Free discount: BC Softwear, Carlton Professional, DermaCo Pro VX 6 in 1, Gamma & Bross, ghd Duet Style, ghd Chronos Hair Straightener, Moroccanoil, REM, Takumi and Skinmate.