Moroccanoil Color Technology
TECHNOLOGY
The Moroccanoil ProArginine + ArganID™ System is proven to provide exceptional protection throughout the color process, delivering vibrant, long-lasting color with intense shine.
What is ProArginine?
ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it begins to repair the hair by patching up the damaged areas of the cuticle.
What is ArganID™?
ArganID™ technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
1
ProArginine acts as an alkalizing agent that effectively swells the cuticle to allow haircolor to penetrate into the hair.
2
During the haircolor process, ProArginine + ArganID™ work synergistically to protect and nourish the hair.
3
Color adheres more readily to hair restored with the ProArginine + ArganID™ System, creating healthier-looking, long-lasting haircolor.