Company Activities

Aston & Fincher sponsor all-glass squash court at Birmingham New Street Station

Aston & Fincher sponsor all-glass squash court at Birmingham New Street Station

Oliver Fincher is passionate about the fast-paced sport of squash and sport in the community in general. As well as sponsoring local squash legend Sarah Jane Perry, the World Number 5 ranked player and Commonwealth Games Silver Medallist, Aston & Fincher has supported local sports teams and local sports initiatives.

As part of the build up to the 2022 Commonwealth Games that will be held across Birmingham, an all-glass squash court will be set up in the middle of New Street Station. This is in partnership with amongst others, Rackets Cubed, a charity that runs integrated Racket Sports, education and nutrition programs, and is a program that the company is delighted to support.

Read more about the event on our blog.

Aston & Fincher sponsor all-glass squash court at Birmingham New Street Station

Visit to Houses of Parliament for the results of the Economic Impact assessment on the Hair and Beauty Industry in the UK

Economic Impact assesssment on the Hair and Beauty industry in the UK

Oliver Fincher, Rt Hon John McNally MP and Keith Conniford, CEO/Registrar of The Hair & Barber Council visited the Houses of Parliament in May 2019 to hear the results of the Economic Impact assessment on the Hair and Beauty Industry in the UK. The first proven national data and formal report into our industry.

This is a key step to mandatory registration for Hair and Beauty Professionals and the professional recognition the industry deserves. Aston & Fincher are proud supporters of the report and the work of the Hair and Barber Council.

Hair Council Barber Council

Trevor Sorbie's 'mynewhair' Charity Seminar

mynewhair charity

Trevor Sorbie, one of the original household names of hairdressing, set up the charity mynewhair to give information, advice and support to those who suffer with medical hair loss. It was due to Trevor’s personal experience of helping a family member during cancer treatment that inspired the idea of mynewhair. Since 2004, Trevor and the mynewhair team have trained over 1000 hairdressers how to prepare and present personalised wigs.

Aston and Fincher were happy to host the latest mynewhair seminar with Trevor and his team in our Birmingham Academy, where the stylists and salon owners enjoyed a brilliant evening of skills and anecdotes from one of the greats. Trevor and the mynewhair team have one goal, this is to have one mynewhair trained hairdresser in every salon across the country. The Industry professionals are trained to help, support and go on the journey with the client throughout their treatment.

We at Aston and Fincher are proud to have helped the team. If you would like to know more or how to become part of the mynewhair team, please visit or visit their Instagram page using the following hashtags #mynewhair #hairdressersthatcare

Trevor Sorbie's 'mynewhair' Charity Seminar

Standing Ovation Project Donation 2019

Standing Ovation Project

Aston and Fincher are supporters of several causes and charities involved with the hair and beauty trade. Some are national and some are local to our stores.

Anthony Daulphin set up the Standing Ovation Project to boost children’s employability chances through confidence-giving skills.

Now working with 32 schools, an obvious progression is for the project to show children what work is all about. And what better environment to show so many aspects of the workplace than a salon? 

The Charity
Aston and Fincher have given a helping hand to the Standing Ovation salon in Erdington as part of showcasing what a career in hairdressing and beauty therapy is about. Find out more here:

 Charity Bike Ride 2017

Every year since the first charity bike ride from Wolverhampton to Aberdovey in 2005, a team from Aston and Fincher has taken part to raise money for our chosen charities. In 2017, Finance Director Dave Winnington and Head of Beauty Chris Woodhead added a new element to the challenge - they did it on a tandem!

Chris, who has extremely restricted eyesight, hadn't ridden a bike for a decade so a plan was made to get him back in the saddle. With just two practice rides before the off, confidence in the pair completing 104 miles wasn't high, but they had promised to give it their best shot.

The Charity
in 2017 we supported Ectodermal Dysplasia Society, a little known charity helping those with this rare but life-changing condition, but close to our hearts because it provides help and support to the son of one of our colleagues at Head Office.

Charity Tough Mudder 2014

13 members of Aston and Fincher’s West Midland branch teams set off on the Tough Mudder at Atherstone. Despite access to the resources you’d expect from a hair and beauty wholesaler, no-one came out of the event looking salon fresh!

With the experts from British Military Fitness making sure everyone ‘enjoyed’ the gloop, water, slippery grass and commando crawls, the Aston and Fincher runners all made it to the finish.

Gerry Mahon-Smith (pictured) gallantly completed the course in just under 2 hours. "That was just what I expected", she gasped, "absolutely exhausting!"

The Charity
Aston and Fincher's charity events program has supported the Maria Watt Foundation for terminally ill children for many years, and the team's sponsorship for the Tough Mudder has raised more than £1000 for the foundation to date.