Discover the New Olaplex Hair Masks: Weightless Nourishing vs Rich Hydration
Hair

Discover the New Olaplex Hair Masks: Weightless Nourishing vs Rich Hydration

September 11, 2025
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Olaplex has launched two brand-new hair masks created to target different hair types and needs. We’re excited to stock both masks in two sizes: the 200ml retail size and the larger 370ml professional size. Whether you’re looking after clients in the salon, retailing to your customers or giving your own hair a treat at home, these masks are designed to deliver impressive results.

These intensive treatments are designed to be used once a week, going further than a regular conditioner. They work with Olaplex’s Biomimetic Cuticle Technology to lock in hydration and keep hair smooth and protected for up to five washes.

The Weightless Nourishing Mask

Ideal for fine to medium hair, the Weightless Nourishing Mask delivers lightweight hydration and fullness without weighing the hair down.

Key benefits:

  • Adds twice the volume instantly
  • Provides two times more hydration, lasting up to five washes
  • Increases shine by up to 63%
  • Reduces breakage by 32%

This mask contains a Volume Boost Complex that helps create body while protecting fragile strands from snapping, making it great for clients who want to grow their hair longer without compromising strength.

How to use:

  • Apply once a week to clean, wet hair, focusing on mid-lengths and ends
  • Leave on for 3 to 5 minutes
  • Rinse thoroughly
  • No conditioner needed afterward
The Rich Hydration Mask

The Rich Hydration Mask is best suited for medium to coarse or very dry hair that needs more intensive care.

Key benefits:

  • Boosts hydration up to 16 times instantly and 6 times after five washes
  • Reduces frizz by 74%, even in humidity
  • Adds up to 119% more shine
  • Strengthens hair with 71% less breakage

It uses Avocado and Shea alongside Olaplex’s cuticle technology to deeply nourish the hair, leaving it soft, smooth and manageable.

How to use:

  • Apply once a week to clean, wet hair, focusing on mid-lengths and ends
  • Leave on for 3 to 5 minutes
  • Rinse thoroughly
  • No conditioner needed afterward
Which Mask Is Right for Your Client?

If your client’s hair is fine and they’re looking for volume and bounce, the Weightless Nourishing Mask is the top pick.

If their hair is coarse, thick or very dry, the Rich Hydration Mask will provide the intense moisture and frizz control they need.

For medium textures, choose the mask that suits your client’s main concern. Go for Weightless if they want lift and body, or Rich Hydration if dryness and frizz are their biggest challenges.

Both masks are available in the 200ml retail size, perfect for retailing in the salon, and the larger 370ml professional size, ideal for salon use.

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