The Color Wow Shampoo and Conditioners deliver the ultimate dream clean because they‘re uniquely formulated without any typical film-forming ingredients that stick to the hair and scalp. The Sulphate-free formula is gentle as water on the cuticle and keeps colour looking first-day fresh because it rinses clean and removes build up without stripping colour. The Color Wow Shampoo is ideal for extensions because it is silicone-free and does not contain conditioners, so it won’t cause bonds to slip.