L'Oréal Professionnel Majirel Permanent Hair Colour 7.23 Cool Brown 60ml is crafted for colourists who want to achieve dark blonde tones with subtle, multi-dimensional coolness. Featuring a delicate balance of iridescent and beige reflects, this shade offers soft neutralisation with enhanced tone control. Its vegan composition and odour-trapping technology ensure a comfortable salon experience with lasting colour radiance.

• Clear Formula: Dilutes and customises Majirel shades for truly personalised colour results

• High-Gloss Finish: Adds brilliant shine for a radiant, healthy-looking result

• Odour Trapping Technology: Reduces ammonia smell to enhance client comfort

• Vegan Formula: Free from animal-derived ingredients, ideal for conscious salons

• Smooth, Creamy Texture: Ensures effortless mixing and precise application

How To Use:

• Mix in a 1:1.5 ratio with OTT Cream Oxydant (e.g. 60ml colour + 90ml developer)

• Use only non-metallic tools and wear disposable gloves

• Apply to dry hair using standard Majirel techniques

• Develop for up to 35 minutes

• Emulsify, rinse thoroughly, then shampoo

Developer Guidance:

• 12.5 vol (3.75%): Lifts up to 1½ levels – perfect for refreshing lengths and ends

• 20 vol (6%): Lifts up to 2 levels – ideal for white hair coverage, darkening, or same-level colouring

• 30 vol (9%): Lifts up to 3 levels – suitable for stronger lightening and coverage needs

Majirel 7.23 Cool Brown is ideal for clients wanting soft, natural tones with refined depth and salon-quality shine in every application.

Delivery Info: Aston & Fincher works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 1-3 working days, though it will usually be the next day. Any delivery queries, please email us on businessservices@afteam.co.uk or call 0345 201 0825

Free delivery applies to baskets with a value of £50+ ex. VAT (£60+ inc. VAT), to UK mainland addresses. It excludes furniture and exceptional items; we will contact you in these cases.

During our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100+ inc VAT.

Furniture and Special Order Deliveries: Furniture and special-order items have different times based on availability and production hours. Please contact us for any queries.

Lead-times are therefore given as a guideline only. You will be advised of lead-times on placement of order, but if items are required by a specific date, please contact us before placing orders online.

Once an order has been placed, it can take up to 5 working days for Aston & Fincher to receive the manufacturer's production confirmation. This will have an approx. date of dispatch from the manufacturers.

At this stage, Aston & Fincher will contact you to give you an estimated delivery date to the UK.

For more information, please refer to the Terms and Conditions