Step into an unforgettable day of creativity, innovation and industry connection at the OLAPLEX Signature Event featuring celebrated colour expert Samantha Cusick.

Designed for ambitious hair professionals, this exclusive event delivers broad, inspirational education with a networking atmosphere. Cutting-edge hair education, guests will enjoy an immersive look & learn session showcasing Samantha’s renowned approach to modern colour and effortlessly wearable hair.

Featuring live models, Samantha will share her signature balayage techniques, specialist colour knowledge and approach to creating beautiful, maintainable results for today’s client. Attendees will gain valuable insight into current trends, consultation and create salon-friendly looks that translate behind the chair.

The day continues after the seminar with light bites and a signature cocktail on the rooftop bar, providing the perfect opportunity to network and connect with like-minded industry professionals. PLUS, take home an exclusive OLAPLEX swag bag! 

About Samantha Cusick

Samantha Cusick is one of the UK’s most influential hairdressers, renowned for her trademark balayage techniques, specialist colour expertise and highly successful salon brand. With over a decade of experience, Samantha has built a reputation for creating incredible, wearable hair using the latest techniques and technology.

Trusted by some of the UK’s most influential women and recognised for building one of the industry’s most powerful social media brands, Samantha continues to inspire hairdressers globally through her creativity, innovation and modern approach to hairdressing.

This is more than an event — it’s an opportunity to be inspired, elevate your creativity and connect with like-minded professionals.

Venue: Eighteen Exclusive Members Club, 103 Colmore Row, Birmingham B3 3AG

Your exclusive invitation will be sent out two weeks for the event.