Wella Professionals Perform Permanent Straightening Cream for Normal Hair is the go-to choice for professional and freelance hairdressers seeking reliable and lasting results for their clients. Designed for normal to resistant hair types, this premium cream uses advanced Bond Builder Technology with AHA & betaine to achieve sleek, straight styles that feel soft and look radiant.

Offer your clients a transformative texture solution with results that last up to six months or until noticeable regrowth. Perfect for taming frizz, smoothing curls, and delivering manageable, salon-quality straightness.

• Permanent Straightening Result: Smooths and straightens hair with long-lasting results that endure up to 6 months

• Soft, Touchable Finish: Leaves hair feeling silky, soft and naturally sleek

• Bond Builder Technology: Strengthens and protects hair throughout the straightening process

• Designed for Normal Hair: Ideal for normal to resistant hair types needing texture control

• Professional Use Only: To be used with Perform Neutraliser and tailored to each client’s hair type

How To Use:

1. Softening – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.

2. Rinsing – Emulsify and rinse thoroughly.

3. Dry & Straighten – Blow-dry the hair fully with a brush, then straighten with tools.

4. Neutralise – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.

5. Post Treatment – Finalise the service with Wella Perm Post treatment for stabilisation.

Ensure a full hair diagnosis is performed and a strand test is completed before application. Available in three professional variants: N for normal hair, C for coloured hair, and S for sensitised or highlighted hair. Wella Perform delivers the reliable, professional results your clients expect and deserve.

Delivery Info: Aston & Fincher works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 1-3 working days, though it will usually be the next day. Any delivery queries, please email us on businessservices@afteam.co.uk or call 0345 201 0825

Free delivery applies to baskets with a value of £50+ ex. VAT (£60+ inc. VAT), to UK mainland addresses. It excludes furniture and exceptional items; we will contact you in these cases.

During our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100+ inc VAT.

Furniture and Special Order Deliveries: Furniture and special-order items have different times based on availability and production hours. Please contact us for any queries.

Lead-times are therefore given as a guideline only. You will be advised of lead-times on placement of order, but if items are required by a specific date, please contact us before placing orders online.

Once an order has been placed, it can take up to 5 working days for Aston & Fincher to receive the manufacturer's production confirmation. This will have an approx. date of dispatch from the manufacturers.

At this stage, Aston & Fincher will contact you to give you an estimated delivery date to the UK.

For more information, please refer to the Terms and Conditions