Wella Professionals Perform Permanent Straightening Cream For Sensitised Hair 200ml is specially formulated for delicate, chemically treated, or highlighted hair (up to 50% highlights). Ideal for professional and freelance stylists, this straightening solution uses Bond Builder Technology with AHA & betaine to achieve sleek, straight results while protecting fragile hair.

Created for clients with frizzy, curly, or unruly hair who want a lasting texture transformation, this cream delivers a smooth, touchable finish that lasts up to six months or until regrowth appears.

• Permanent Straightening Result: Delivers smooth, straight styles with longevity, even on fragile hair

• Soft, Touchable Finish: Leaves sensitised hair feeling silky and looking healthy

• Bond Builder Technology: Supports internal hair strength during chemical processing

• Gentle for Sensitised Hair: Suitable for hair with up to 50% highlights or damage

• Professional Use Only: Use with Perform Neutraliser after assessing hair condition

How To Use:

1. Softening – Apply chosen straightening cream section by section. Comb the hair straight and allow it to develop.

2. Rinsing – Emulsify and rinse thoroughly.

3. Dry & Straighten – Blow-dry the hair fully with a brush, then straighten with tools.

4. Neutralise – Apply neutraliser cream, develop for 10 minutes while ensuring hair stays straight.

5. Post Treatment – Finalise the service with Wella Perm Post treatment for stabilisation.

A professional diagnosis is essential before application to ensure optimal results and safe use. Perform Straight is available in three targeted variants: N for normal to resistant hair, C for coloured hair, and S for sensitised or highlighted hair. Always conduct a test strand prior to service.

Delivery Info: Aston & Fincher works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 1-3 working days, though it will usually be the next day. Any delivery queries, please email us on businessservices@afteam.co.uk or call 0345 201 0825

Free delivery applies to baskets with a value of £50+ ex. VAT (£60+ inc. VAT), to UK mainland addresses. It excludes furniture and exceptional items; we will contact you in these cases.

During our online VAT Free promotional period, free delivery applies to baskets with a value of £83.33 ex VAT, which is the same as £100+ inc VAT.

Furniture and Special Order Deliveries: Furniture and special-order items have different times based on availability and production hours. Please contact us for any queries.

Lead-times are therefore given as a guideline only. You will be advised of lead-times on placement of order, but if items are required by a specific date, please contact us before placing orders online.

Once an order has been placed, it can take up to 5 working days for Aston & Fincher to receive the manufacturer's production confirmation. This will have an approx. date of dispatch from the manufacturers.

At this stage, Aston & Fincher will contact you to give you an estimated delivery date to the UK.

For more information, please refer to the Terms and Conditions