12x More Moisture: The Power of Precision Hydration with Redken

October 26, 2026

In the professional world, "softness" isn't just a feeling, it’s a technical achievement. For the stylist and freelancer, delivering hair that is healthy-looking, shiny, and manageable is the non-negotiable foundation of every great finish.

Redken was built on the power of pH and protein, and as they expand their professional wholesale selection, Redken are bringing that clinical precision to your backbar: Introducing Redken All Soft All-In Mask.

The Technical Edge: 15% Moisture Complex
Every professional service needs a high-impact peak, a moment where the science of the formula meets the artistry of the stylist. The All Soft Heavy Cream is a professional-grade treatment specifically engineered for dry, brittle hair that demands more than standard conditioning.

This isn't just a mask; it is a rich, luxurious blend of 15% Moisture Complex, enriched with Argan Oil and Glycerin. This combination works to smooth the cuticle at a microscopic level, locking in long-lasting moisture for hair that is instantly revived.

Why it’s a Backbar Powerhouse:

Performance x Precision: It delivers 12x more moisture and up to 72 hours of frizz reduction, allowing you to master even the most rebellious textures during back-to-back sessions.
Industrial Strength, Lightweight Finish: The formula melts into the hair and rinses easily, providing intense nourishment without the greasy residue. Hair is left feeling lightweight, never weighed down.
The 96-Hour Result: When used as a system, it provides 4 days of moisture, softness, and shine*. That is four days of salon-quality results that your clients will notice long after they leave your chair.

Building the High-Performance Moisture Journey
The Rinse Out Mask is the engine of the range, but the All Soft system is built to work in synergy. For freelancers managing their own inventory, this three-step protocol ensures a "revived" look every time:

The Cleanse: Prep the canvas with All Soft Shampoo to gently cleanse and start the softening process.
The Treat: Apply the All Soft All-In Mask to damp hair for 3-5 minutes. This is your "All in One" solution for intense, deep-core hydration.
The Seal: Finish with All Soft Argan-6 Oil to lock in that 96-hour shine and provide the ultimate professional finish.

Explore the new All Soft Mask and the All Soft range online or at an Aston & Fincher Store.

Bring the science of NYC haircare to your chair.

*System of All Soft Shampoo, Heavy Cream Mask, and Argan-6 Oil vs. non-conditioning shampoo.